2nd Quarter 2011
Forward Looking Statement
The numbers, as of and for the six months ended June 30, 2011, contained within this presentation areunaudited. Certain statements contained herein may be considered “forward-looking statements” asdefined in the Private Securities Litigation Reform Act of 1995. These statements are based upon thebelief of the Company’s management, as well as assumptions made beyond information currentlyavailable to the Company’s management, and may be, but not necessarily are, identified by such wordsas “expect”, “plan”, “anticipate”, “target”, “forecast” and “goal”. Because such “forward-lookingstatements” are subject to risks and uncertainties, actual results may differ materially from thoseexpressed or implied by such forward-looking statements. Factors that could cause actual results todiffer materially from the Company’s expectations include competition from other financial institutionsand financial holding companies; the effects of and changes in trade, monetary and fiscal policies andlaws, including interest rate policies of the Federal Reserve Board; changes in the demand for loans;fluctuations in value of collateral and loan reserves; inflation, interest rate, market and monetaryfluctuations; changes in consumer spending, borrowing and savings habits; and acquisitions andintegration of acquired businesses, and similar variables. Other key risks are described in theCompany’s reports filed with the Securities and Exchange Commission, which may be obtained under“Investor Relations-Documents/Filings” on the Company’s web site or by writing or calling the Companyat 325.627.7155. The Company does not undertake any obligation to update publicly or revise anyforward-looking statements herein because of new information, future events or otherwise.
2
Who We Are
$3.8 billion financial holding company headquartered in Abilene, Texas
Group of 11 separately chartered banks
121 year history
Growth markets include 50 mile radius ofthe larger cities of Texas
3
Recognitions
KBW Honor Roll – One of Forty banks named – March 2011
SNL Financial top publicly traded community bank and sixth overall – March 2011
Ranked #2 in Texas and #7 in the United States by J.D. Power and Associates 2011 Retail Banking Customer Satisfaction Study – April 2011
Bank Intelligence Proven Performers - #4 in the Nation in $1 - $10 billion category – June 2011
4
5
What Makes Us Different
One Bank, Eleven Charters Concept
One Bank Consolidation of backroom operations (lower efficiency ratio) Agency agreements (customers may use any of our 52 locations)
Eleven Community Bank Charters Bank Presidents run their banks Local Boards – Movers and Shakers of the Community
Keep our banks locally focused Make sure we meet the needs of the community Help us make better loan decisions Help us market the bank
Up to $2.75 million of FDIC insurance available
6
Huntsville Acquisition Acquired November 2010
Huntsville, Texas 37,000 Residents Sam Houston State University – 17,000 Students
Fastest Growing University in Texas Headquarters of the Texas Department of Criminal Justice – 5,000 employees Strategically located on Interstate 45 – 70 miles north of Houston
$172 million in Assets* $148 million in deposits $91 million in loans
Approximately 1.63x book; 10.8x last twelve months earnings (tax effected) Huntsville acquisition is very similar to our model around Dallas/Fort Worth
and provides diversification #2 Market Share in Walker County – 21%
*As of June 30, 2011
7
FFIN’s Unique Positioning in Texas
Bank Key MarketsBBVA Compass Rio Grande, Gulf Coast, Houston, Dallas, El Paso, Lubbock
Comerica, Inc. DFW, Austin, Houston, California, Michigan, Florida, Mexico
Encore Bancshares Houston, Florida
Frost San Antonio, Austin, Corpus Christi, DFW, Rio Grande
International Bancshares Corp. Rio Grande, Houston, San Antonio, Oklahoma
Prosperity Houston, DFW, Austin
Southside East Texas
Sterling (announced acquisition by Comerica) Houston, San Antonio, Dallas
Texas Capital DFW, Austin, San Antonio and Houston
ViewPoint Financial Dallas
Zion DFW and Houston
88
9
Texas: Large and Growing
Five most populous states:* Growth (2000 – 2010)
California 37.3 million 10.0%
Texas 25.2 million 20.6%
New York 19.4 million 2.1%
Florida 18.8 million 17.6%
Illinois 12.8 million 3.3%
* U.S. Census Bureau
10
Target Markets – Population Growth
Population growth (2000-2010) in FFIN expansion markets:*
Texas 20.6%
Bridgeport & Wise County 21.2%
Fort Worth / Tarrant County 25.1%
Cleburne, Midlothian & Johnson County 19.0%
Weatherford, Willow Park, Aledo 32.1%
Granbury & Hood County 24.5%
Stephenville & Erath County 14.8%
* U.S. Census Bureau
11
Texas Benefits
CEO Magazine ranks Texas best state for business – for seventh consecutive year
Texas created more jobs (230,800) in 2010 more than any other state
Texas created more private sector jobs than any other state during the past decade
12
Preferred Acquisition: Granbury and Glen Rose
12
13
Core Markets: West Central Texas Markets served benefiting from well-established,
long- time customers
BANKASSET
SIZE*LOCATIONS
DEPOSIT
MARKET SHARE**
MARKET SHARE RANK**
First Financial Bank(Abilene, Clyde, Moran, Albany, Odessa)
$1,241 M 14 43% 1
First Financial Bank(Hereford)
$155 M 1 45% 1
First Financial Bank(Eastland, Ranger, Rising Star)
$187 M 3 51% 1
First Financial Bank(Sweetwater, Roby, Trent, Merkel)
$163 M 4 36% 1
First Financial Bank(San Angelo)
$393 M 2 19% 2
TOTALS $2,139M 24 * Data as of 06-30-11
** Data as of 06-30-10
14
Expansion MarketsBANK ASSET SIZE* LOCATIONS
DEPOSIT MARKET SHARE**
MARKET SHARE RANK**
First Financial Bank(Cleburne, Burleson, Alvarado, Midlothian, Crowley)
$283 M 6 18% 2
First Financial Bank(Southlake, Trophy Club, Keller,
Bridgeport, Decatur, Boyd)
$314 M 3
3
7%
14%
5
3
First Financial Bank(Stephenville, Granbury, Glen Rose, Acton)
$343 M 7 22% 2
First Financial Bank(Weatherford, Aledo, Willow Park, Brock, Ft. Worth)
$381 M 7 26% 1
First Financial Bank(Mineral Wells)
$207 M 1 33% 1
First Financial Bank(Huntsville)
$172 M 1 21% 2
TOTALS $1,700M 28 * Data as of 06-30-11** Data as of 06-30-10
15
Recent De Novo Growth
Grapevine: Branch of Southlake – Expected to Open 1st Quarter 2012 Cisco: Branch of Eastland – Expected to Open 3rd Quarter 2011 Lamesa: Office of Trust Company – April 2011 Crowley: Branch of Cleburne – October 2010 Odessa: Branch of Abilene – February 2010 Fort Worth: Branch of Weatherford – February 2010 Odessa: Office of Trust Company – April 2009 Merkel: Branch of Sweetwater – July 2008 Brock: Branch of Weatherford – March 2008 Acton: Branch of Stephenville – March 2008 Albany: Branch of Abilene – May 2007 Fort Worth: Office of Trust Company – April 2007
Years with Company Years in Industry
Scott DueserChairman of the Board, President & Chief Executive Officer
35 40
J. Bruce Hildebrand, CPAExecutive Vice PresidentChief Financial Officer
9 33
Gary L. WebbExecutive Vice PresidentOperations
9 23
Gary S. GraggExecutive Vice PresidentCredit Administration
20 32
Marna YeriganExecutive Vice PresidentCredit Administration
1 25
Michele StevensSenior Vice PresidentAdvertising and Marketing
15 31
Courtney JordanSenior Vice PresidentTraining & Education
3 18
Kirk Thaxton, CTFAPresident, First Financial Trust & Asset Management
24 27
Senior Management at First Financial
16
Experienced Bank CEOs & PresidentsYears with Company Years in Industry
Ron Butler, FFB Abilene 18 29
Mike Mauldin, FFB Hereford 8 33
J.V. Martin, FFB Sweetwater 22 41
Kirby Andrews, FFB Sweetwater 20 23
Tom O’Neil, FFB Eastland 12 31
Mike Boyd, FFB San Angelo 35 38
Matt Reynolds, FFB Cleburne 6 29
Ron Mullins, FFB Stephenville 5 32
Doyle Lee, FFB Weatherford 15 39
Jay Gibbs, FFB Weatherford 9 37
Mark Jones, FFB Southlake 10 33
Ken Williamson, FFB Mineral Wells 9 39
Robert Pate, FFB Huntsville 14 30
Gaye Clements, FFB Huntsville 9 27
Gary Tucker, First Technology Services 20 36
17
18
$2,850$3,070
$3,212 $3,279
$3,776 $3,841
2006 2007 2008 2009 2010 2011
Growth in Total Assets
Asset Performance
(in millions)
19
$685 $739 $797 $836 $959 $989
$1,699 $1,807 $1,786 $1,849$2,154 $2,130
2006 2007 2008 2009 2010 2011Non Interest Bearing Interest Bearing
Deposit Growth
Growth in FFIN Total Deposits (in millions)
$2,384$2,546 $2,583 $2,685
$3,113 $3,119
20
Deposit Products
Time25.3%
Demand31.7%
Money Market36.0%
Savings7.0%
$85 $73 $84 $77 $73 $81 $61
$160 $165 $182 $191 $175 $191 $202 $37 $31 $32 $52 $0
$330 $344 $394 $391 $406 $429 $439
$677 $760 $836 $855 $860
$990 $1,017
2005 2006 2007 2008 2009 2010 2011
Real Estate
Commercial
Student
Consumer
Agricultural
Loan Performance
Growth in FFIN Total Loans (in millions)
$1,373
$1,566 $1,514
$1,690 $1,719
$1,528
$1,289
21
22
Overview of Loan Portfolio
Commercial 25.5%
Agriculture3.5%
Consumer11.8%
Real Estate59.2%
Residential Development & Construction
6.5%
1-4 Family 36.5%
Commercial Development and
Construction3.6%Commercial R/E
31.2%
Other R/E 22.2%
23
Breakdown of R/E Loan Portfolio
24
2005 2006 2007 2008 2009 2010 2011
End ofPeriod 54.5 57.6 60.0 60.6 56.4 54.3 55.1
Average Balances
57.6 56.6 59.8 61.1 59.5 56.0 54.7
Loan to Deposit Ratio
25
Less than 1 year
1 to 3 years
3 to 5 years
5 to 10 years
10 to 15 years
Over 15 years
36.0% 11.9% 14.7% 21.1% 7.8% 5.9% 2.6%
Variable and Fixed Rate Loans update
Loan Portfolio Interest Rate Risk Analysis
Variable
RateFixed Rate
2006 2007 2008 2009 2010 2011
FirstFinancial 0.30% 0.31% 0.80% 1.46% 1.53% 1.58%
Peer Group 0.60% 0.98% 2.63% 5.39% 5.63% 5.23%*
Sound Lending Practices
Nonperforming assets as a percentage of loans + foreclosed assets (FFIN vs. Peers)
26
*As of March 31, 2011
27
$14,719 $16,201 $17,462
$21,529
$27,612$31,106
$33,406
$1,320 $2,061 $2,331
$7,957$11,419
$8,962
$4,051*
2005 2006 2007 2008 2009 2010 2011
ALLL Provision
Allowance for Loan Losses and Provision for Loan Losses
(in thousands)
*Through 6 – months ended June 30, 2011
Summary of Bond Portfolio
Agencies 15.97%
Corporates 2.43%
Muni 35.95%
MBSs 15.14%
CMOs 29.54%
Treasuries 0.97%
28
Municipal Allocation by State
State PercentageTexas 54.88%
Michigan 7.09%Wisconsin 5.53%
Massachusetts 2.92%Illinois 2.86%
Kentucky 2.25%Washington 2.23%California 2.10%Louisiana 1.89%
Utah 1.87%Minnesota 1.87%Alabama 1.60%
Other 38 states 14.52%
29
30
$1,300$1,428
$1,631 $1,664$1,784
$1,885
2006 2007 2008 2009 2010 2011
Growth in Trust Assets
Total Trust Assets – Book Value (in millions)
31
$7,665$8,746
$9,441 $9,083
$10,808
$6,254
$3,681 $4,372 $4,728
$4,242 $5,198
2006 2007 2008 2009 2010 2011
thru June 30th
Total Trust Fees
Growth in FFTAM Fees (Full year and 1st 6 months) (in thousands)
$46.0$49.5
$53.1 $53.8
$59.7
$22.9 $24.7 $26.8 $27.3 $27.9$32.8
2006 2007 2008 2009 2010 2011
$1.3
24th Consecutive Year of Increased Earnings
FFIN Earnings (Full year and 1st 6 months) (in millions)
32
33
$1.48$1.59
$1.71 $1.72
$1.91
$0.74 $0.79 $0.86 $0.87 $0.89 $1.04
2006 2007 2008 2009 2010 2011
Strong Shareholder Earnings
Basic Earnings Per Share (Full year and 1st 6 months)
$0.04
1.80%1.68% 1.72% 1.74% 1.72% 1.75% 1.75%
1.15% 1.10%
0.87%
-0.03% -0.18%
0.27%
0.70%*
2005 2006 2007 2008 2009 2010 2011
FFIN Outperforms Peers
Percentage Return on Average AssetsPe
er G
roup
Firs
t Fin
anci
al
34
*(thru March 31st)
16.15% 16.20% 15.87% 15.27%13.63% 13.74% 14.57%
13.33% 12.61%
9.45%
-1.83% -2.51%1.23%
6.57%*
2005 2006 2007 2008 2009 2010 2011
Strong Return on Capital
Percentage Return on Average EquityPe
er G
roup
Firs
t Fin
anci
al
35
*(thru March 31st)
36
2007 2008 2009 2010 2011
Shareholders’Equity 335,495 368,782 415,702 441,688 477,705
As a Percent of Total Assets
10.93 11.48 12.68 11.70 12.44
Tangible
Capital270,288 304,779 352,550 369,164 405,398
Tier 1
Leverage Ratio9.23 9.68 10.69 10.28 10.22
Tier 1 Risk
Based Capital Ratio14.65 15.89 17.73 17.01 17.97
Risk Based
Capital Ratio15.62 17.04 19.10 18.26 19.22
Capital & Capital Ratios(dollars in thousands)
3.00%
3.25%
3.50%
3.75%
4.00%
4.25%
4.50%
4.75%
5.00%
1stQtr. '08
'2ndQtr. '08
3rdQtr. '08
4thQtr. '08
1stQtr. '09
2ndQtr. '09
3rdQtr. '09
4thQtr. '09
1stQtr. '10
2ndQtr. '10
3rdQtr. '10
4thQtr. '10
1stQtr. '11
2ndQtr. '11
First Financial Peer Group
Net Interest Margin
Quarterly Interest Margin
37
2005 2006 2007 2008 2009 2010 2011
FirstFinancial 52.48% 53.57% 52.83% 50.76% 50.11% 49.49% 48.86%
Peer Group 60.12% 61.29% 63.12% 68.12% 69.53% 67.09% 66.43%*
Working Harder and Smarter
Efficiency Ratio (FFIN vs. Peers)
38
*As of March 31, 2011
Stock cost in January 2010 $36,150
Dividend received ($0.91 x 1,000 shares) $ 910
Decrease in stock price during 2010($36.15 to $34.17 X 1,000 shares) $2210,720
2010 return on investment -2.99%
2009 return on investment 0.69%
2008 return on investment 50.20%
2007 return on investment -7.05%
2006 return on investment 22.76%
5 year average return 10.50%
Total Return on Investment
($1,980)
Assume you owned 1,000 shares of FFIN stock on January 1, 2010…
39
Dividends Per Share
$0.73$0.79
$0.84$0.89 $0.91 $0.91
$0.47
2005 2006 2007 2008 2009 2010 2011
Annual Dividends Per Share
thru June 30th
40
Strong Stock Performance
-60.00%
-50.00%
-40.00%
-30.00%
-20.00%
-10.00%
0.00%
10.00%
20.00%
30.00%
40.00%
FFIN S&P 500 NASDAQ Dow JonesJan . ‘07 June ’11Dec . ‘09Dec ‘07 Dec ‘08 Dec. ‘10
41
Challenges
Regulatory reform from Washington
Keep nonperforming assets to a minimum
Maintain net interest margin
Lower efficiency ratio
42
Opportunities
Loan Growth
Mortgage Lending
Trust Services
Treasury Management
Potential Acquisitions
43
www.ffin.com
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