What do your target
Mark Rhodes –Marketing DirectorNeil Millett = Marketing Exec
@reedcouk
candidates really want?
Starting your search
50% go to a job board first
12%
recruitment
11%
consultancycompany website9% 7%
to find a new jobAll the things you do
Traditional
Construction &
PropertyTransport &
LogisticsCharity &
Voluntary
Online
Health & Social
Care
Customer
ServiceSales &
Marketing
takes over your lifeLooking for your next job
38%
33%47% When I getget home from work
When I wake up
Before I goto sleep
39% 56%88%Mobile &devices
Desktop Laptop
56% of mobile users apply usingmobile apps
The #1 candidateconcern is salary
1. Salary & Benefits
3. Day-to-day responsibilities
2. Convenience to you
4. Learning & development
5. Career progression
6. Reputation & culture
67% More likely to apply
when a salary is displayed
1. Convenience to you
3. Day-to-day responsibilities
2. Salary & benefits
Up to £20k
1. Salary & benefits
3. Convenience to you
2. Day-to-day responsibilities
£20-50k
1. Salary & benefits
3. Culture of the organisation
2. Day-to-day responsibilities
£50k+
Managing great expectations
expect confirmation
of application
expect confirmation
within 24 hours
only91%
70%
14%always receive
confirmation
15%hardly ever or never
receive confirmation
expect to be informed
of an unsuccessful
application%
NO CONTACT
in 5 days in 14 days
assume they’ve been unsuccessful26% 90%
How long should the hiringprocess take?
week 1 week 2 week 3 week 4application
78%expect to be at interview
within a fortnight
70%expect to be
offered a job
within three
weeks
week 1 week 2 week 3 week 4application
83%expect to be at interview
within a fortnight
Retail,
Marketing
week 1 week 2 week 3 week 4application
85%expect to be at interview
within a fortnight
IT,
Hospitality
week 1 week 2 week 3 week 4application
90%expect to be at interview
within a fortnight
Accountancy
customer service channelRecruitment as a
4 out of 5A ‘poor’ hiring experience leaves
candidates with a negative
view of your brand
Won’t apply
for future
vacancies
Less likely to use an
organisation's products or
services again
Will share negative
experience with
friends and family
25%
30%
26%
enforce feedback
speed of response
contact when it’s promised
honest feedback
clarity on progressguaranteed feedback
Dream job
If you could work for any
organisation, what would it be?
6. John Lewis
7. Microsoft
8. BBC
9. Royal Mail
10. British Airways
NEW ENTRY
NEW ENTRY
66% of us would take a
pay cut to work for our dream
employer
If you could work for any business
leader, thinker or entrepreneur, who
would you most like to work for?
If you could work for any
organisation, what would it be?
#1
SUGAR GATES JOBS
#2 #3 #4
5. MARK ZUCKERBERG
6. PETER JONES
7. ELON MUSK
8. TIM COOK
9. JAMES DYSON
10. WARREN BUFFETT
NEW ENTRY
NEW ENTRY
NEW ENTRY
1. Reach the right candidates
2. Show them what you’ve
got
3. Treat them like customers
4. Hire the right talent (Before your
competitors do)