PRESENTATION ON HAAILAND
By
G.Sowmya
AGRI GOLD PARENT COMPANY OF
HAAILAND Agri Gold Profile
Agri Gold Group of Companies, since 1995 has been making impressive forays into different sectors with its visionary approach. Team drive and conceptualized business.
The success of the group is based on its ability to built on Forward and Backward Integration. Having the focus on providing
Aaharam (Food), Aarogyam (Health and Wellness), Aavasam(Housing) and Aanandam (Entertainment) to the consumers, customers at large.
Now ,agrigold 15 companies with 82 sister companies having 7000 employees with 3,00,000 marketing strength having 5000 crs., turn over .
Agri Gold Group in the last 15 years focused its industrious mission on generating opportunities and promoting prosperity in
rural and semi urban areas.
THE 9 SECTORS IN AGRI GOLD
FINANCE : Awas info tech ,vivah bandhan
INFRA &POWER :Real estates
HEALTH CARE: Herbal products,ayursuka,gym
AGRIBUSINESS: Milk & dairy products ,organics and
pesticides
MEDIA &PUBLICATIONS :Nadhi ,swarna sad yam
MINING : Granites and iron ore
EXPORTS: exports food & health care products to Malaysia
and Singapore
CHEMICALS : R & D at Chennai
TOURISM : Haailand ,paradise , ganapathivanam, dream land
HAAILAND
HAAILAND the dream of our chairman MR Avvasrao .Which was started with the theme of Buddha for the first time in costal AP
It was started by ARCHA LEISURE AND ENTERTAINMENT Pvt ltd which means raising sun with 43 acres of land
The park was started with a total investment of 250 crores and last years total turn over is 13 crores
“Haailand's spectacular setting creates the ideal destination for nonstop excitement and adventure. “ It was started on May 9th 2010
It was constructed by the architecture of SANDAZANGROUPS of AUSTRALIA
zones, water park , events gym, spa, health village,
Mechanicalrides,banquet,shopping,vendors, meditation center, club house
HAAILAND
THEMEPARK RESORT
The main reason for selecting the Buddha theme is that there are in and around 147 excavations of Buddha around the area where the park was constructed.
They was also a saying that 2200 years back the place near by the park was visited by Buddha .the total area was 42 acres
The place was the dream construction of MR AWAS RAO the CEO of the company .It was constructed with a total investment of 225 crores .the total turnover of the company during the first year was 13 crores .the ways of income are agrigold, loan and government funds
THE PLACE WAS DIVIDED INTO 9 ZONES:
Sun plaza Burma
China Indonesia
Cambodia Japan
Thailand butterfly
Tibet
Every zone was construction based on their origin
and their architecture specialty and the inherence of
the theme of Buddha in them
PLACE: It hasbeen constructed in 43 acres and was divided in two phases’ .The two phases
were theme park and resort .The Park was constructed with all the comforts and the facilities needed in a park.
It was divided into 9 zones. They are
Japan, china, Indonesia, Tibet, Indian, Burma, Cambodia, Thai, butterfly zones
Water parks, shopping, banquet halls, food courts
Food courts are five type’s saanchi, Cleopatra, mamaya, temaya, monalisa
Banquet halls are of six namely rahula, saakya, amrapalli, koolya, haasitha, ysodhara
Water parks ladies pool, kidspool, lazyriver, raindance, wavepool, commonpool
Shopping was by freaks its maintenance was by babutextiles
Resorts
The Resort is set amidst 12 acres of beautifully landscaped gardens, incomparably designed with the architecture dating back to Buddhist era, seamlessly blending contemporary and traditional style while offering modern facilities.
The resort lends itself very well to the twin cities I.e. Vijayawada & Guntur by offering the requisites suitable to a wide array of travelers with over 52 well appointed cottages, 9 boat houses located around a private island of sand.
DEPARTMENTS
CIVIL
ELECTRICAL
MECHANICAL
FACILITIES
HUMAN RESOURCE
MARKETING
HOSPITALITY
EVENTS
INFORMATION TECHNOLOGY
ACCOUNTING
SECURITYS
PROMATION:
The promotional activities are carried out by dividing the entire park into 4 sectors
BANQUET
BRANDING&PROMOTIONS
FRANCHISES
SCHOOLS &COLLEGES
THE DIFFERENT STRATEGIES
Direct marketing
Meeting clients
Attending calls
Follow ups
References
STRATEGIES APPLIED
Meeting clients : Targeting different sectors and getting leads from them and
meeting the concerned marketing heads
DIRECT MARKETING: Meeting the customers directly and explain them regarding
the different packages and offers availing at that period depending upon the
customers requirement or else analyzing the need and explain them about the present
packages what the benefits they are going to get and discounts when compared with
the outside competitors
attending calls : Going along with the company guide to the people and taking
their requirement and explaining them about our packages and taking their concern
and giving them the break up’s
Follow up: After attending the call when a deal is made have to follow up by
sending an email of our proposal and receiving a feedback and calling them and have
to close the call
If the customer is interested with our packages and at present does not have any
requirement we have give him our BUSINESS CARD and has to not the details of
any of his future requirement and has to follow up them with time gap
References: has taken references from friends and family members and also the
clients we have meet
SWOT STRENGTHS:
Brand image
Efficient sales strategies
No competition
One and only theme and resort in costal AP
Buddha’s theme
AP tourism support for development and maintenance
Transport facilities
Legal and political support
WEAKNESS:
High price for food and shopping
Maintenance of low hygienic conditions at some sections due to outsourcing
The transportation facility was not so flexible
No proper guidance
No proper drinking water facility
OPPORTUNITIES:
Area for future expansion
Can be an leading theme park in future as this was unique
Expansion of huge area for marketing
Health village
Can modify the existing park
Tie up with Mahesh bupathi for long tennis in clubhouse
THREATS:
A new competitor may arise
It the hygienic conditions are not maintained properly it may lead bad publicity in future
Mouth publicity problems
Monotone
TASKS & TARGETS:
The main task assigned to us is to achieve a target of rupees 5 lakhs during the first
two months of our sip program .we are assigned to do the job of banquet , group
and bulk booking
In the month of July our task was rescheduled due to the mega event
FRIENDSHIP DAY FUNGAMA which was going to take place in the month of
august i.e. on 7th .as we are from students background we can perform the task
better
We were assigned now with the new task on getting sponsor ships for the event
and also selling of tickets. With our new target of 1, 50,000 to be achieved by the
end of July
The task that has to be fulfilled by us was to get sponsorship for different types
and also to do a sale of 300 tickets by each one of us individual targets
ACHIEVEMENTS
Achievement is the word which describes the way how we have performed our task in
the way of statics .
I have referred to some people and bought a group booking for 30,000 Rs in different
groups
MBS jeweler's had visited the park it was a group
A coke tile party was done
A banquet party was done with a group of 260 members
I sold FRIENDSHIP FUNGAMA TICKETS worth 10,000 /- Rs
My total target achieved was 2,20,000 /-Rs
FINDINGS
The total number of employees in
HAAILAND are 445
o Every department has its own importance but marketing and
facilities department plays the major role
o Its total turn over in the last year was 13 crores
o Some of the activities are given to outsource sing
o Service providing and customer satisfaction are the
main thing that are taken care by HAAILAND
LIMITATIONS
The name and all the activities and schemes were well know in the market
The marketing team of HAAILAND was been in the market very well from past one year .So it has been an repeated visit to most of the places by us
So we had a feedback that we have already has done some programs in HAAILAND earlier
Some of the customers were satisfied by the hospitality and service provided by HAAILAND at the same time some of them also had a bad impact
They were references of the employees working in the HAAILAND. It was a great problem we faced
The prices were felt so high by the general public
The foot falls has decreased because some of the people has repeated visits
Maintenance of low hygienic conditions at some sections due to outsourcing
The transportation facility was not so flexible
LEARNINGS
The entire SIP program has helped us to know what we are lacking from
and helped us and gave us a chance of make our self well prepared and
accumulate the skills and techniques we are lacking from
We are able to built confidence that every “failure is a stepping stone
For the success “
How to work in an team .So that how easily we can achieve our tasks, and
also what is the specific work to be done
What are ways, techniques and strategies to be implemented to convince
number of persons with different behaviors and mind sets
How an organization runs what are the core needs for an industry and how it
should be maintained.
The policies and ideas to be utilized for the profit and the wealth
maximization of a company.
I would like to highlight this, that my experience with haailand was very
memorable and full of learning’s, where I found a lot of positive changes in
my attitude, learning and behavior.
SUGGESTIONS
HAAILAND it was a happening of one of the best entertainment
theme park in AP it has all the best facilities which are needed to
make the visitors most entertain as well as excited for visiting the
park repeatedly
We have to arrange some entertainment programs for the women who
are coming to the park and sitting ideal
As well as infant pools
Some programs for senior citizens
The prices should be reduced as all class of people cannot with stand
with the prices
Feedback collection should be done in a more better way
More inervative contests should be conducted to attract the customers
Hygienic should be maintained in some of the places
Guidance should be provided to the customer regarding the park
with the help of guides
EXPERIENCE
We had a great practical knowledge of what is the market actually. How are things
different in the real world
We faced some problems in our initial days because the market of HAAILAND was
already wide spreader in the market
So it helped us to think innovative way of how to introduce the offers and products so
the we can make the customer get convinced and make them visit the place and make
our task simple
We got an opportunity of meeting customers of different kinds and
CONCLUSION
HAAILAND was the one and only one theme park in costal AP
with tag line of ONE DESTINATION. MANY SENSATIONS
and with an unique theme of Buddha for the first time a theme
park in AP that to with the LED lighting is a great sensation.
The training provided to us by MR .KALYAN GARU has given
us a great knowledge not only regarding the way of doing sales
He has also provide us motivation about personal evaluation as
well as for the development
We had a good practical and market exposure
We came to know the importance of such a humble Buddha and
his Monuments importance at a single destination.
I would like to conclude by saying that every unique experience
we had in the market and in the training will help us to have an
edge in marketing our selves.
“HAAILAND was playing the best role in
providing the entertainment and the knowledge
at the same destination at same time “