Project on VED Info services Pvt.Ltd. (VIPL)
CHAPTER I
1. D. Introduction to Ved Infoservices pvt. Ltd.
Ved Infoservices Pvt. Ltd., is known to be one of the finest distributors, importers and
supplier of an impeccable range of IT Networking & Electronic Security Systems, ever
since their inception in the year 2005. This commendable range made up of quality
products like Mobotix Products, Rittal Products, Structured Cabling Products and many
more, has a high demand in the market. Manufacturing of this range is done by trusted
vendors, as per the set industry norms and guidelines, utilization the finest raw materials
and advanced technology. Because of this the range is known to have an impeccable
performance and a longer service life. In addition, the company provides the finest
presale, maintenance and project execution services, at the most reasonable rate possible.
The company is distributor of different brands like Mobotix, Rittal, Joynet and many
more.
VIPL COMPANYSUPPLIERDISTRIBUTORIMPORTER
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IT networking and Electronic security
services
Project on VED Info services Pvt.Ltd. (VIPL)
The warehousing facility they own, has been laced with all the equipment and machinery
necessary for the attainment of several of the firm’s predefined goals and objectives.
Regular up-gradation, ensures their increase in the market share. For managing the
organization’s operations in a manner, which is efficient and effective, the facility has
been compartmentalized. The facility is known in the market for its impeccably spacious
nature and high resistance to fire, moisture and insect infestation. Further, their ethical
working habits have helped them in the acquiring of a huge and highly reputed client
base.
Under the leadership of Mr. Vikas Pinjarkar, The CEO, the company has managed to
attain greater heights of success, in the past decade. His ability to understand market
changes and managerial skills, have always been the firm greatest assets. Further, regular
trainings and benefits are provided, for maximum employee satisfaction. The company is
importing from China , Israel, Germany, Taiwan and UK.
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CHINA
UK
ISRAEL
GERMANY
TAIWAN
VIPL
VALUABLE
CLIENTs
EXPORTERS DISTRIBUTOR
Project on VED Info services Pvt.Ltd. (VIPL)
Mission/Aim
Our mission is to bring world class product & technology to its valued
customers. It aims to bring a great value addition to the Distribution
Business, thus increasing the market share of the principles whom it
represents in the market place.
VIPL professionals
The company has employed skilled professionals in its team in order to
complete all the business related operations in a timely manner. These
professionals are selected through stringent selection policy wherein
they are checked for their domain knowledge and ability to handle im-
mense pressure.
In team, the company has following professionals;
Procurement agents
Quality controllers
Market researchers
Warehouse personnel
Sales executives
Services of VIPL
Maintenance & Support Services: Along with offering products, the
company also provide excellent after sales & maintenance services so
that its clients get maximum return on their investment. Along with
this, it also offers excellent training courses to its channel partners,
system integrators and corporate customers. These training courses
are accredited by BICSI and CPD and are offered with the help of HT
Data in order to maximize the technical knowledge of participants and
develop their skills to integrate and use HT Data products.
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Why VIPL?
The finest range of IT Networking & Electronic Security Systems, is dis-
tributed, imported and supplied by the company in the market. For
reasons of maintaining this reputation, the company has acquired
these products from vendors, to whom quality is of importance. Thus
its making involves the utilization of high grade raw materials and
modern machines, as per the set industry norms and guidelines. Owing
to this, the range is known to have an impeccable performance and a
longer service life. In addition to this, the offered range is priced rea-
sonably, packed commendably and delivered on a timely basis.
Warehousing and packaging
Company’s highly developed warehousing facility, laced with all the necessary machin-
ery and equipment, help us in the attainment of several of the firm’s predefined goals and
objectives, in the easiest possible manner. For reasons of managing the facility in the best
possible manner, the facility has been compartmentalized, under the guidance of skilled
and experienced professionals. These methods help us in the attainment of a greater pro-
ductivity. In addition, the facility, highly spacious in nature and being highly resistant to
heat, moisture and earthquakes, is widely praised.
ISO certification
Importer, Distributor, Service Provider and System Integrator of IT Net-
working, Structured Cabling, Telecommunications, Security CCTV Sur-
veillance, AV and Home Automation, UPS, Wi-Fi & IP Solution Products.
The company is ISO 9001:2008 certified company.
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Vendor base
All the products made available by company in the market, are known to be manufac-
tured in compliance with the set industry norms and guidelines, utilizing the finest raw
materials and modern machines, by trusted vendors. Owing to this, the offered range is
known to have an impeccable performance and longer service life. The offered product is
known to have its standard of quality highly maintained. In addition to this, the offered
range is provided by them in a highly punctual manner and at the most reasonable rate
possible.
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1.2. E. Business partners of VIPL
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RIT
RITTAL
MOBOTIX
JOYNET
MICROSEMI
3ONEDATA
CCTV TECHNOLOGIES
HELLERMANN TYTON
Project on VED Info services Pvt.Ltd. (VIPL)
Business partner 1
VIPL is a National Distributor and Business Partner by RiT Technologies. RiT
Technologies is a unique provider of network infrastructure solutions for data centers and
communication networks.
RiT Technologies is a unique provider of network infrastructure solutions for data
centers and communication networks.
RiT pioneered IIM (Intelligent Infrastructure Management) for companies and orga-
nizations wanting to achieve full control of their network infrastructure; a technology
that has been adopted by all the leading cabling vendors and is currently in the
process of standardization by ISO/IEC.*
The RiT range of solutions comprises of IIM (Intelligent infrastructure Management),
DCIM (Data Center Infrastructure Management), structured cabling solutions, and an
innovative indoor optical wireless technology solution for networks.
RiT shares are traded on the NASDAQ Capital Market under the symbol RITT.
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Business partner 2
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VIPL is a Distributor and Business Partner of RITTAL. RITTAL has continuously
evolved into the world's leading systems provider for enclosures, power distribution, cli-
mate control, IT infrastructure and software & services.
Pioneers in the industry, VIPL offers Rittal Prod-
ucts such as Rittal Server Rack, Rittal Vertical
Box, Rittal Quick Box, Rittal Small Fiber Box, Rit-
tal Flat Box, Rittal Box and many more items
from India.
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Rittal has continuously evolved into the world's leading systems
provider for enclosures, power distribution, climate control, IT infra-
structure and software & services.
Today, "Rittal – The System." offers you a perfectly coordinated sys-
tem platform.
It unites innovative productions, pioneering engineering solutions
and global service to accommodate the most diverse requirements.
It caters to a whole host of industries, from machinery and plant
engineering, to the automotive industry, through to information
technology.
Business partner 3
VIPL has recently tied up MOBOTIX.The German company MOBOTIX AG is known
as the leading pioneer in network camera technology and its decentralized concept has
made high-resolution video systems cost efficient.
VIPL is Offering you a complete choice of prod-
ucts which include Mobotix Products such as Color
Dome Camera, Mono Dome Camera, Speed Dome
Camera, Indoor Dome Camera, Smart Dome Cam-
era, IR Dome Camera and many more items.
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MObotix products
Dual Night Camera
All Round Dual Cameras
Mono dome Cameras
Hemispheric Cameras
Mountings, Cables, Power Supply
Lenses & Sensors,
Accessories Door Station
Special Accessories
IP Video Door Station
Access Control System
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Business partner 4
It is also a sole Master Distributor and Business Partner of JoyNet POE which has
product development center in Taiwan and sale office in China.
Pioneers in the industry, VIPL offers Joynet PoE Products
such as POE Single Port Injector, Port Injectors, POE
Midspan Splitter, POE Midspan Switches, POE Midspan
Extenders and Single Port Injector from India.
Business partner 5
VIPL also has a tie up with Microsemi (PowerDsine),a world leader in patented POE
technologies. PowerDsine offers innovative silicon solutions for PoE (Power-over-Ether-
net) applications.
Company’s range of products includes Mi-
crosemi products. Such as Digital Video
Recorder, HD Digital Video Recorder and
Network Video Recorder.
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Business partner 6
VIPL is a Distributor and Business Partner of 3Onedata Technology. It is a Shen-
zhen based company with offices all around the globe.
Business partner 7
VIPL has tied up with CCTV Technologies, a reputable and very much devoted com-
pany in vast Surveillance and security market segment for its security surveillance prod-
uct range.
Business partner 8
VIPL is a National Distributor and Business Partner by Tyton Data Limited, a UK
based largest structured cabling manufacturers which ships more than Three Million sys-
tem ports annually across the Globe.
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1.3. F. Valuable clients of VIPL
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2.
G.
Valuable SI’s of VIPL
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some of the valuable System Intergrators of VIPL:
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Project on VED Info services Pvt.Ltd. (VIPL)
Chapter II
Marketing strategies of VIPL
2. MARKETING STRATEGIES OF VIPL
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2.1 A .Marketing strategy meaning
Marketing strategy is the fundamental goal of increasing sales and achieving a sus-
tainable competitive advantage. Marketing strategy includes all basic, short-term, and
long-term activities in the field of marketing that deal with the analysis of the strategic
initial situation of a company and the formulation, evaluation and selection of market-ori-
ented strategies and therefore contribute to the goals of the company and its marketing
objectives.
“Having a really good marketing strategy can be the main difference between hav-
ing major profits and having many unsold products”.
2.2 . B. Product development
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1.PRODUCT MARKETING
2.PRODUCT POSITIONING
3.PRODUCT LIFE CYCLE
4.NEW PRODUCT
DEVELOPMENT
Project on VED Info services Pvt.Ltd. (VIPL)
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2.3. B.1. PRODUCT MARKETING
The company is keen on making market research to find out what the customers of
company are expecting from it. Product management basically starts with existing
products and the company efforts to improve on them by using limited cash, skills and
technological resources.
Product features, design and quality are tailor made as per the desire of company’s
customers so that they drive maximum satisfaction by using company’s products.
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2.4. B.2 PRODUCT POSITIONING
Simply meeting customer needs is not enough - you also need to make sure they pick
you ahead of your competitors. This is the reason why company focuses on
quality,realiability and customer satisfaction the most.
The company offers premium products at very affordable prices to it’s customers that
takes it ahead of competitors. The company is aware about market changes taking place
and it takes measurable actions to overcome competition.
The company believes that trying to satisfy a wide range of different needs is rarely effective.
Splitting your customers into different groups of similar people will enable you to market your
products or services specifically to the ones that will be most profitable to you. so company
makes efforts to split the customers into different segment and position its product accordingly.
Company’s target market include corporate clients as well as small private limited
companies using the products of company for commercial purposes. The company also
entertains import business so it also concentrates on increasing business and maintaining
healthy relations internationally.
2.5. B.3. PRODUCT LIFE CYCLE
The company is of the view that successful products don't often stay at the top for long. What
usually happens is that they follow a life cycle, from introduction to the point where they are
overtaken by newer, better alternatives. If you understand where your product is in its life cycle,
you can market it in a way that will maximise sales.
When you introduce a product, for example, you need to invest in promotion to build awareness
and target your marketing at people who influence others to buy. As the product's popularity
grows, sales will increase and your unit costs will go down. But competitors will emerge to grab a
share of the profits to be made. The company is aware that it’s marketing objective will now be to
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maintain and increase its market share - for example, by improving its offer and making it more
widely available.
This way the company’s sales will peak and competition will heat up as the product
reaches maturity. At this point, stressing the way company’s offer differs from its rivals'
can help it maintain margins and market share.
Finally, sales will fall as new products emerge. At this stage, the company would focus
on controlling costs and boosting efficiency.
Currently the VIPL company is at its growth stage in the field IT networking and
Electronic security systems shown with help of diagram:
INTRODUCTIONGROWTH
MATURITYDECLINE
0
10
20
30
40
50
60
70
80
90
100
SALES %
STAGESPRODUCT LIFE CYCLE OF VIPL
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2.6. B.4. NEW PRODUCT DEVELOPMENT
To keep up with your customers - and your rivals - you will need to ensure you have a
steady flow of new products.
If you're aiming to be the first to market with new products, you'll need to invest heavily
in innovation. This is a high-cost, high-risk strategy, but the payoff can be immense -
especially if you patent your innovation.
Being second to market is the best strategy if you're a smaller firm with fewer resources.
Costs and risks are lower, and you need to focus more on differentiation than innovation
to tap into a growing market.
VIPL company also follows the same trend since it’s a growing company in IT sector so
it prefers to be less on risk and cost. But the company aims at providing differentiated
and unique products to the customers which helps the company to retain its existing
customers.
2.7. C. Marketing recruitment and management
“Company’s sales and marketing function requires some of the most critical staffing
decisions”.
For small businesses, the employment of average or poor salespeople can have a disproportionately harmful effect. The smaller the firm, the fewer the resources to manage and develop under-achievers. Getting the recruitment process right can be critically important at this level; managing and training the marketing and sales staff may require more of company’s time than it has actually budgeted for.
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It is always the motive of VIPL to have quality staff that possess high level of professional attitude. The company does have limited number of employees but all those are highly specialized in their areas of operations.
The company is highly realistic in terms of targets that its sales and marketing staff can actually achieve. Sometimes when it becomes difficult for sales people to actually convey the business idea or product to its customer, the founder, Vikas Pinjerkar, himself comes ahead and explain the idea to the customer because he believes
“You may be your company's best salesperson because you know exactly what your
product or service can do – and if anyone can communicate what your company
does with passion, it’s you”.
Motivation – critical for sales and marketing staff
Motivation is a key component in the successful management of sales and marketing
employees. Incentive schemes typically form part of this process, but if they are poorly
planned there can be unhealthy competition within the team.
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Project on VED Info services Pvt.Ltd. (VIPL)
VIPL is always known for its motivation that it provides to the sales and marketing staff.
The company ensures that employees working with VIPL are always emotionally and
monetarily satisfied.
Training – a wealth of opportunities
Training and development is perhaps more important in sales and marketing roles than in
any other part of the business. Company’s sales and marketing managers themselves
accompany the employees on sales calls or promotions of products to help them develop
their sales and marketing skills.
VIPL along with HT Data conduct series of training courses accredited
by BICSI and CPD for the channel partners, system integrators and corporate customers.
This training help the participants to update their technical knowledge and develop their
skills in the field to integrate and use HTData products.
2.8. D. Cost effective marketing
Marketing tools and opportunities are more accessible and more affordable than ever for
small growing companies. But any marketing activity takes time and for the cash-
strapped small business owner, time is money.
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Project on VED Info services Pvt.Ltd. (VIPL)
cost-effective marketing is about testing and fine-tuning; and getting a measureable
return on the time and money the company has spend on marketing. Company spends
considerable amount on marketing its products.
Few of the examples of cost effective marketing of VIPL are shown below:
The company is active on social networking sites for promoting its products.
The company has got designed its own site www. vedinfoservices .co.in/ which
is handled by professional media team of the company.
The company is associated with IndiaMART.COM which is said to be india’s
largest online marketplace.
VIPL has got association with Indianindustry.com which is known as
directory of Indian suppliers
VIPL team always comes up with marketing strategies that are cost effective in nature
and make sure that resources are utilized in optimum. The employees of the company put
emphasis on delivering timely results to the company for its betterment.
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2.9E. Marketing objectives
Introduction Growth Maturity
Create product awareness Maximise market
share
Maximise profits whole
defending market
share
3. F. Marketing strategies
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PRICE
DISTRIBUTION
ADVERTISINGSALES PROMOTION
PRODUCT
Project on VED Info services Pvt.Ltd. (VIPL)
STAGES
Product Offer a basic product/
service.
Offer value added
services
Increase in number of value
added services.
Price Charge low cost to create
product awareness.
Price to penetrate
market
Price to match company’s
best competitors
Distribution Build selective
distribution
Build Intensive
distribution.
Build more intensive
distribution.
Advertising Build product awareness
among early adopters
and dealers.
Build awareness and
interest in the mass
market
Stress brand differences and
benefits.
Sales
Promotion
Use heavy sales
promotion to entice
people to buy
company’s
products and
services.
Increase to build
and maintain
relationships with
customers.
Increase to encourage
brand-switching.
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G. Branding
Your brand is one of your greatest assets. It's not just your logo, slogan and design
scheme, but your customers' total experience of your business. Your brand is in your cus-
tomer promise, your business values, your personality, the way you talk to your cus-
tomers. It's in the way you package your service and answer your phone.
Communicating your brand clearly and honestly to your customers will spread confi-
dence and goodwill. It is a badge of trust that will set you apart from competitors and can
give you a lasting competitive edge.
Even if the company is not the manufacturer of its products, the products are sold under
the trust of brand name ‘VIPL’. The company’s brand tells customers what exactly they
can expect from company. The slogan itself says ‘EMPOWRING NETWORKS’ which is
the sign of company being into networking of systems. Good brand design has given
VIPL consistent image that enables people to recognize the company in IT sector easily.
VIPL company sells range of products that all fit together within a brand strategy that
makes sense to its customers and clients. The company delivers its promises to maintain
the brand name in the IT market and make customers visit again and again.
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. H. Price and pricing policy
Getting your pricing right will make an enormous difference to your turnover and your
profits. But it's a difficult art — set it too high and your customers will flock to
cheaper competitors; set it too low and people will assume your product or service is
low quality and steer clear.
The company has realized that Indian markets are price sensitive. Keeping prices
exclusively high would work against the company and would be beneficial for the
competitors. So the company aims to capture market keeping prices initially very
affordable and then profit from continuing purchases once the company has established
healthy business relations with customers.
Being an IT company, the company majorly aims to breakeven on the sale of its products
and services and then profit from support and maintenance contracts. This sort of pricing
strategy can deliver a consistent revenue stream as well as significant profits to the
company.
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1. Product
VIPL operates in IT industry with wide range of IT products and electronic security
systems. The company mainly delivers color dome cameras, network switches, copper
cable accessories, etc. Finest quality of products are manufactured and delivered to the
customer, because customer satisfaction plays importance for company.
2. Place
Since Company is finest distributors, importers and
supplier of an impeccable range of IT Networking &
Electronic Security Systems, it does not manufacture
the products at some appropriate place.
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4p's of marketing VIPL
Project on VED Info services Pvt.Ltd. (VIPL)
After the products are made with finest quality
by vendors, they go through quality check by the
company and then are delivered to the clients of
company which includes corporate and small
scale companies, etc
Company is importer from other countries which
include CHINA, UK, TAIWAN, ISRAEL, etc.
3. Price
In India, price matters the most for anyone. In
fact, price act as a deciding factor for almost
all the buyers. So keeping that thing in my
mind VIPL make available its products at very
affordable prices compared to other
competitors in the market.
It has set very convenient prices for all its product range.
4. Promotion
Promotion of VIPL products is vital part for the company to reach to its target audience.
The platforms for promotion that company uses are as follows:
1. Social networking sites
2. Posters
3. IndiaMART.com
4. company’s website.
5. Mailing
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5. C SWOT Analysis of VIPL
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1.Cost advantage
2.Providing quality
service to the customers.
3.Highly skilled staff
4.Ability to innovate
1. Less awareness
2. small scale
company
3. More Imports from
abroad
4. small sales and
marketing team.
1. Company can enter into own
manufactureof products.
2.Sustain passion and
commitment.
3.Explore foreign
markets for trading.
1. competition .
2.Increasing trend for foreign
products.
3. Economic conditions may vary
Project on VED Info services Pvt.Ltd. (VIPL)
Chapter III
Research methodology
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3. RESEARCH METHODOLOGY
3.1 A Introduction
As it is indicated in the title, this chapter includes the research methodology under this
research project. In more details, in this context the objective of study, the data collection
methods, research design, the type of data analysis, the selection of the sample and
sample size, the research process and the limitation of this project are outlined.
3.2. B. Objective of study
Objective 1 : To study the importance and development of information technology
industry in today’s scenario.
Objective 2 : To understand the various Marketing Strategies which VIPL has
adopted to survive in highly competitive IT and security systems market.
Objective 3 : To understand the marketing strategies company adapts while
introducing new product to the market and to know what are the cost effective ways
company adapts to make optimum use of available resources.
Objective 4 : To learn how customer relationship management plays vital role in
developing any marketing plan.
3.3 C. Sources of data collection
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The methodology adopted for this project is exploratory in nature since there is no hy-
pothesis that has to be tested. The conclusions have been drawn by exploratory research
work.
There have been two sources of information collected:
3.4. C.1. Primary data
I have met the owner and the marketing and sales staff of the company VIPL and have
been able to get first hand information regarding the products, their features and the
buying patterns of the clients. Their input has been valuable to me in the making of this
project.
3. C.2. Secondary data
Secondary source has played a vital role in this report. Most of the data of this project
was collected from published articles of various contributors. Another vital source has
been the Internet and particularly the companies own website.
3.5 D. Research method
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primary data
secondary
data
Marketing strategies of
VIPL
Project on VED Info services Pvt.Ltd. (VIPL)
Qualitative research versus Quantitative research
For successful completion of this research project, the research method that was used is
Qualitative research in nature.
In order to satisfy the objectives of the dissertation, a qualitative research was held. The
main characteristic of qualitative research is that it is mostly appropriate for small sam-
ples, while its outcomes are not measurable and quantifiable. Its basic advantage, which
also constitutes its basic difference with quantitative research, is that it offers a complete
description and analysis of a research subject, without limiting the scope of the research
and the nature of participant’s responses.
1. E. Research design
A research design is arrangement of condition for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with the economy in pro-
cedure.
In fact the research design is the conceptual structure within which the research is con-
ducted, it constitutes the blueprint for the collection ,measurement and analysis of data.
My study is based on exploratory research as it is invested to produce accurate results
based on the observation of various relevant things to the project without actually demon-
strating that some relationship exist within variables
The research undertaken was exploratory reasearch in nature which serves as ground
work for qualitative research. The emphasis was made on understanding the strategies
targeted company uses to influence buying decisions of customers by keen observations.
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2. F.
Tools of analysis
For the purpose of research in this project, the tools that were used for acquiring
information and analyzing data are:
1. In depth interviews
2. Questionnaires
In depth interviews are personal and unstructured interviews, whose aim is to identify
participant’s emotions, feelings, and opinions regarding a particular research subject. The
main advantage of personal interviews is that they involve personal and direct contact be-
tween interviewers and interviewees, as well as eliminate non-response rates, but inter-
viewers need to have developed the necessary skills to successfully carry an interview
What is more, unstructured interviews offer flexibility in terms of the flow of the
interview, thereby leaving room for the generation of conclusions that were not initially
meant to be derived regarding a research subject. However, there is the risk that the
interview may deviate from the pre-specified research aims and objectives.
As far as data collection tools were concerned, the conduction of the research involved
the use of semi-structured questionnaire, which was used as an interview guide for the
researcher. Some certain questions were prepared, so as for the researcher to guide the
interview towards the satisfaction of research objectives, but additional questions were
made encountered during the interviews.
Some sample questions that were included in the semi-structured questionnaire were the following:
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Question 1: According to you, how convenient is your company to reach?
Question 2 : What would you say about the reliability of your product? Do you believe in quality or reasonable rates?
Question 3: The Company is mainly into IT networking, so what is your take on technical support you provide to your customers?
Question 4: For any company to succeed in market today, the company requires appropriate sales and marketing personnel. Is your sales and marketing team competent enough to beat the competition?
Question 5: The Internet has revolutionized the computer and communications world like nothing before. Being an IT company, do you provide online assistance to your customers and clients?
Question 6: Do you think your products are advertised properly?
Question 7: Have u experienced business abroad? And if not, do you have any long term strategy to trade abroad?
Question 8: Are you satisfied with the growth of your company or you expect to improve on the efficiencies of your staff to better promote your products?
Question 9: what activities your organization applies for redressing grievances of customers?
Question 10: what is your take on 4 P’s of VIPL?
Question 11: How do you measure your results for marketing your products? Are your marketing strategies cost effective?
3. G. Sampling method
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The method of purposive sampling was used to develop the sample of the research under discussion. According to this method, which belongs to the category of non-probability sampling techniques, sample members are selected on the basis of their knowledge, rela-tionships and expertise regarding a research subject (Marketing strategies of VIPL)
In the current study, the sample members who were selected had special relationship with the phenomenon under investigation, sufficient and relevant work experience in the field of IT industry.
4 H. Sampling size
Since it was qualitative research, the sample size was very small. Within this context, the
participants of the study were two knowledgeable people from the company among
which one was the owner and other one was the executive of company. Both contributed
a lot to this research project.
5. Research process
Meetings regarding this project were held during May and June of 2015 with company
people mentioned above, so as to gain acceptance of their participation in the research.
More specifically, I went to them with the request to participate in the research process
and help me with this project work after explaining them the nature and scope of project.
In general, I would say the respondents were willing to participate in the interview which
lasted for 25-30 minutes which I would say was really a sufficient time to gather the data
regarding the company. During the interviews, notes were taken of what the respondents
where actually talking about the company and it’s policies. Rough questionnaire was
designed to gain more informative data regarding company.
3.6 J. Limitations of the research
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Every attempt will be taken to obtain the error free and meaningful result but as nothing
in this world is 100% perfect I believe that there will still the chance for error on account
of following limitations-
The size of the participants in the research was very small. Only two people from
the company were involved in the study. A bigger sample would probably have
enhanced the reliability of data.
Research was qualitative so it didn’t allow the measurement of examined data.
In many cases it happens that participants refuse to speak against the rules and
regulations of the organizations so accuracy of data can be questioned.
In any research, the process is actually time consuming which can be called the
drawback of the project.
3.7. K. Scope of the report
Major of the times it is perceived that marketing research project is just a consumer
survey, asking consumer about certain products or services. Though consumer research is
integral part of marketing research, the latter is quite a pervasive activity, covering the
various types of problems marketing and sales manager face while building strategies to
promote the products and services.
There are various discussions confined to this market research project which are as
follows:
1. Product research
2. Customer satisfaction
3. Marketing plans.
4. Promotion of products.
5. Pricing strategy
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Chapter IVData analysis and findings
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4. DATA ANLYSIS AND FINDINGS
4.1. A Introduction
Content analysis was used to analyze the data which was gathered from personal
interviews. According to Moore & McCabe (2005), this is the type of research whereby
data gathered is categorized in themes and sub-themes, so as to be able to be comparable.
A main advantage of content analysis is that it helps in data collected being reduced and
simplified, while at the same time producing results that may then measured using
quantitative techniques. Moreover, content analysis gives the ability to researchers to
structure the qualitative data collected in a way that satisfies the accomplishment of
research objectives. However, human error is highly involved in content analysis, since
there is the risk for researchers to misinterpret the data gathered, thereby generating false
and unreliable conclusions.
But as far as this project is concerned, all the data has been presented is true to my
knowledge. There is no misrepresentation of the facts regarding the data collected under
this research work from my side.
This chapter outlines the answers to the question that were put during in depth interview
and SWOT analysis of the company.
4.2. B Findings
The respondents under this project coordinated very well and with due patience they have
helped and answered each question placed before them.
Following are the answers to the various questions:
Question 1: According to you, how convenient is your company to reach?
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Answer
Reaching the company for any customer is very easy since the address of the company is
mentioned on the site of the company. The company does have Facebook page where the
contact numbers and address of the company are clearly mentioned. The company is also
registered with IndiaMART.com which is online market place for distributors, suppliers,
buyers, etc. and the company is also registered with INDIANINDUSTRY.COM which
serves as directory of Indian suppliers.
Question 2 : What would you say about the reliability of your product? Do you believe
in quality or reasonable rates?
Answer
VIPL Company is ISO CERTIFIED COMPANY so compromising on quality should
not be the question to arise. The company is in inception since 2005 and there are hardly
any complaints from clients because company believes to be the best among its
competitors in terms of quality and prices.
The company believes in both quality and affordable rates so that to maintain the
standard among its clients and custom
Question 3: The Company is mainly into IT networking, so what is your take on
technical support you provide to your customers?
Answer
Being in IT industry, to successfully survive in market it is essential part of our job to
provide pre sales and after sales services to the clients of the company.Talking about
technical support, our technical team is highly professional and it delivers more than what
it promises to the clients. So once you become customer of the company, our team is
always there to help you out with problems during any time of working hours.
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Question 4: For any company to succeed in market today, the company requires
appropriate sales and marketing personnel. Is your sales and marketing team competent
enough to beat the competition?
Answer
Yes. Our marketing and sales team is well specialized in their areas of operation. They
are highly professional with their attitudes when it comes to acquiring business for the
company. Our marketing team makes plan to generate leads and our sales team converts
them into our valuable clients.
We don’t stop here. We wish to grow along with growing market trends in IT sector.
Question 5: The Internet has revolutionized the computer and communications world
like nothing before. Being an IT company, do you provide online assistance to your
customers and clients?
Answer
Yes ofcourse. Customer can any time visit the site of our company and get complete
knowledge of our products online. We do have helpline number available for the clients
and customers. The customer can also get quotations for the prices of products online by
simple log in with their account id’s. The customers can also direct message to us on
facebook and twitter accounts.
Question 6: Do you think your products are advertised properly?
Answer
Since it’s a small scale company, we don’t wish to spend huge amounts on TV
advertisements or Newspaper ads. we do use cost effective ways of advertising through
social networking and other commercial sites to promote our products. We do provide
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powerpoint presentations to the aspiring companies regarding our product range so that
making easy for them to believe the quality existence of our products and services.
Question 7: Have u experienced business abroad? And if not, do you have any long term
strategy to trade abroad?
Answer
Yes. The company is currently importing quality products from countries like CHINA,
UK, TAIWAN, GERMANY, ISREAL, etc. The company has built up the strategy of
increasing its sales within the country first. Once it has acquired the brand name in the
country then the company may think of gong ahead the borders and exporting its products
abroad.
Question 8: Are you satisfied with the growth of your company or you expect to improve
on the efficiencies of your staff to better promote your products?
Answer
Currently company is outperforming the set standards. The staff is putting equal efforts
for its success. But as it is said ‘sky is the limit’. our company aims at reaching sky high
results from its staff.
In that matter, the company not only believes in keeping its clients satisfied but also
employees. Company wishes to keep its staff emotionally and monetarily happy so that
they always break the set records and improve on their efficiencies.
Question 9: what activities your organization applies for redressing grievances of
customers?
Answer
When we find that our customer is not satisfied with our performance, we immediately
try to source out some ways that would solve their problems. Our technician team is any
time available to serve as remedy to their problems. Our customers can ring us or write us
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on mails and our facebook page. Our team is ready to guide them any time in working
hours of the company.
Question 10: what is your take on 4 P’s of VIPL?
Answer
Marketing is a business function that identifies consumer needs, determines target mar-
kets and applies products and services to serve these markets. It also involves promoting
such products and services within the marketplace.
Marketing is integral to the success of a business, large or small, with its primary focus
on quality, consumer value and customer satisfaction. A strategy commonly utilised is
the "Marketing Mix". This tool is made up of four variables known as the "Four P's" of
marketing. The marketing mix blends these variables together to produce the results it
wants to achieve in its specific target market.
Question 11: How do you measure your results for marketing your products? Are your
marketing strategies cost effective?
Answer
Yes, as it was already mentioned that company is at small scale operations. So company
does use cost effective ways of advertising and promoting the products.
When we talk about measuring the results of our marketing strategies, we have check on:
1. We track the number of phone calls we receive and where they come from
2. We track the number of mails we receive.
3. we count ‘likes’ or ‘check-ins’
4. Marketing vendor that tracks customer leads for us.
5. We check past sales reports and compare them with current sales.
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CHAPTER V
SUGGESTIONS
VIPL Company is a growing company in its sector. The company is doing great on
account of its performance. But still there is always room for improvement. Listed down
are few suggestions from my side for the company’s better future.
1. The company should work on increasing sales and marketing staff so that more ideas
are generated to increase the performance of the company.
2. Since it is IT business company, technical team should always upgrade its knowledge
so that they can easily assist their clients with their queries.
3. Time management for any company, whether big or small, plays important role.
Though the company is time oriented, I would suggest it to make best use of every single
minute for achieving its goal on due time.
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CHAPTER VI
CONCLUSIONS
1. Policies adopted my VIPL company are transparent, legal and scientific.
2. The company is goal oriented and wishes to become successful in its area of operation.
3. The marketing strategies made by the company are helpful enough to reach their goals
with highly professional sales and marketing team.
4. Recruitment in the company was found easy process. The company believes in quality
employees and not the quantity of employees.
5. To some extent it was felt that to survive in highly competitive market, the company
should increase its cost on marketing products through television, newspaper, hoardings,
etc so that the sales should always b at high peak.
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Chapter VII. ANNEXURES
A. Bibliography
B. Questionnaire
7. A.1. BIBLIOGRAPHY
Books
- Marketing Management Paperback – 2009 by Philip Kotler and Kevin Keller (Author)
- Principles of Marketing, by Philip Kotler & Gary Armstrong, ,1997.
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- Mastering Marketing Paperback – 2008 by Ian Ruskin-Brown (Author)
7. A.2 WIBLIOGRAPHY
http://www.vedinfoservices.co.in/
https://en.wikipedia.org/wiki/Marketing_mix
https://www.google.co.in/
https://www.academia.edu/
http://www.marketingdonut.co.uk/
7.3 B. Sample unstructured questionnaire
Question 1: According to you, how convenient is your company to reach?
Question 2 : What would you say about the reliability of your product? Do you believe in quality or reasonable rates?
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Question 3: The Company is mainly into IT networking, so what is your take on technical support you provide to your customers?
Question 4: For any company to succeed in market today, the company requires appropriate sales and marketing personnel. Is your sales and marketing team competent enough to beat the competition?
Question 5: The Internet has revolutionized the computer and communications world like nothing before. Being an IT company, do you provide online assistance to your customers and clients?
Question 6: Do you think your products are advertised properly?
Question 7: Have u experienced business abroad? And if not, do you have any long term strategy to trade abroad?
Question 8: Are you satisfied with the growth of your company or you expect to improve on the efficiencies of your staff to better promote your products?
Question 9: what activities your organization applies for redressing grievances of customers?
Question 10: what is your take on 4 P’s of VIPL?
Question 11: How do you measure your results for marketing your products? Are your marketing strategies cost effective?
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