Insert here your company logo
Chris HamiltonArlington County, Virginia USA
Division of Transportation
Arlington’s Car-Free DietMaking an Impact for
Business and Quality of Life
Arlington, Virginia USA
•66 sq. km. (26 sq. miles) in area 66 sq. km. (26 sq. miles) in area including federal landsincluding federal lands•Located in the core of the Located in the core of the Washington region (over 5 million Washington region (over 5 million residents, 3 million jobs and residents, 3 million jobs and 3,000 sq. km. of urbanized area) 3,000 sq. km. of urbanized area) •At the confluence of major At the confluence of major regional multimodal regional multimodal transportation facilitiestransportation facilities•Location for significant regional Location for significant regional and federal facilities such as and federal facilities such as National Airport and the PentagonNational Airport and the Pentagon
Population and Employment
050,000
100,000150,000200,000
250,000300,000
1970 1980 1990 2000 2010 2020 2030
Households
Residents
Jobs
2009 Population: 209,3002009 Employment: 206,800
Development Characteristics
T
•42 million sq. ft. of office space, 42 million sq. ft. of office space, 38 million sq. ft. in Metro station 38 million sq. ft. in Metro station areas with 4 million sq. ft. of areas with 4 million sq. ft. of supporting retail & servicessupporting retail & services•99,190 housing units (over 99,190 housing units (over 38,000 in Metro station areas)38,000 in Metro station areas)•Over 5,600 housing units and Over 5,600 housing units and 1.9 million sq. ft of commercial 1.9 million sq. ft of commercial office and retail space under office and retail space under constructionconstruction
Transportation Facilities
•1,822 lane-kilometers of primary 1,822 lane-kilometers of primary and secondary streetsand secondary streets•32 lane-km. of HOV facilities32 lane-km. of HOV facilities•19 km. of Metrorail lines and 11 19 km. of Metrorail lines and 11 stationsstations•Commuter rail with one stationCommuter rail with one station•Extensive regional and local bus Extensive regional and local bus service with seven intermodal service with seven intermodal transfer locationstransfer locations•Expanding car-share program Expanding car-share program (4,500 members, 80 cars at (4,500 members, 80 cars at transit stations) transit stations) •A major airport with over 15 A major airport with over 15 million passengers per yearmillion passengers per year
Transit Options Map
Transportation Facilities
•57 km. of multi-use trails57 km. of multi-use trails•32 km. of on-street bike 32 km. of on-street bike laneslanes•57 km. of marked bike 57 km. of marked bike routesroutes•Over 3 km. of bike Over 3 km. of bike facilities added annuallyfacilities added annually•Sidewalks on both sides of Sidewalks on both sides of primary streets and on one primary streets and on one side of most secondary side of most secondary streetsstreets•Over 3 km of new Over 3 km of new sidewalks added annuallysidewalks added annually
Bike and Walk Options Map
Transportation System Use
•> 7 million vehicle-> 7 million vehicle-kilometers of travel per day kilometers of travel per day •200,000 Metrorail 200,000 Metrorail boardings/alightingsboardings/alightings•> 40,000 bus trips> 40,000 bus trips•> 3,000 commuter rail > 3,000 commuter rail boardings/alightingsboardings/alightings•Expanding car-share useExpanding car-share use•> 160,000 transit-related > 160,000 transit-related walking tripswalking trips•Increasing bike commute Increasing bike commute tripstrips•Increasing non-transit Increasing non-transit walking and biking activitywalking and biking activity
Three Keys for Transportation Success
High Density, Mixed-Use
Development In Transit Corridors
Bike, Walk and Transit Facilities
& Services
ACCS: Transportation
Demand Management
1. InfrastructureInvest in bike, walk and transit facilities2. Smart Growth PlanningFocus high-density, mixed-use development in transit corridors3. Transportation Demand Management (TDM)Help people learn about and use option.
The Challenge
SOV70,000
SOV74,000
SOV123,000
SOV128,000
Non-SOV
58,000
Non-SOV
82,000
Non-SOV
72,000
Non-SOV
128,000
0
50,000
100,000
150,000
200,000
250,000
300,000
2005 2030 2005 2030
Residents Workers
Com
mut
ers
Over the next 20 years Arlington will add 35,000 residents and 50,000 workers. How do we accommodate growth and prosperity with no more roads capacity?
The SolutionMore people are going to have to choose transportation option to driving like biking, walking and transit.
Everyone needs to go on a diet.
Arlington’s Car-Free Diet.
Car-Free Diet Campaign Themes
•Save money.•Improve your health.•Clean our environment.
Car-Free Diet Campaign Ingredients
•Promote ALL options. •Give people choices.
•Bike•Walk•Bus•Subway•Train•Carshare•Telework
Car-Free Diet Campaign Elements
•Direct Mail•Bike and Walk Maps•Transit Maps•How-To Information•Traditional Media Ads•New (Social/Web 2.0) Ads•Events, Seminars and Expos
Car-Free DietCampaign Elements
“How To Live Well Without Owning A Car: Special Arlington Virginia Edition” by Chris Balish
CarFreeDiet.com
•Focus of the marketing campaign is to drive people to CarFreeDiet.com•Interactive Web Site with Web 2.0/Social Media Tools
•Car-Free Diet Blog•Sharing Tools•Take the Challenge - Get Free Stuff
CarFreeDiet.com
The Car-Free Diet Calculator•Input info about yourself, vehicle, commute and other trips
CarFreeDiet.com
The Car-Free Diet Calculator:• Your results in money spent,
CO2 emissions and calories burned (back to campaign themes of money, environment and health)
CarFreeDiet.com
The Car-Free Diet Calculator:• Compare how you’d do versus
changing trips to biking, walking or transit, one or seven days a week.
• Get your personal diet plan
Question
•Why isn’t this just another clever advertising campaign?
•Why are we convinced it will work?
Answer: TDM Support Tools
•It is and will work because it is backed up by TDM support tools that make it stick.•The TDM support tools make it easy for people to choose options to driving.•Research shows this is true.
Car-Free Diet TDM Support Tools
• 580 employer clients, 131,000 employees – 67% provide transit benefit
• 391 residential clients, 59,700 units – 85% of market; 42 hotel clients
Business to business assistance for employers, property managers and hotels through Arlington Transportation Partners
Car-Free Diet TDM Support ToolsRetail Commuter Stores in Ballston, Rosslyn, Crystal City, Shirlington and one mobile store.
•250,000 annual customers•$8M in fare sales•National customer service award
Car-Free Diet TDM Support Tools
Customer Information Call/Fulfillment Center.
•703.228.RIDE transit phone•Fulfills 30,000 phone, email and web inquiries annually•Generates $10M in fare sales via web
Car-Free Diet TDM Support Tools
Distribution & Bus Stop Info Warehouse
•Distributed 550,000 transit schedules, bike and walk maps last year•Placed info at 460 bus stops•Installed 150 “take one” info displays
Car-Free Diet TDM Support ToolsInternet Services: CommuterPage.com, CommuterDirect.com, ArlingtonTransit.com, BikeArlington.com, WALKArlington.com and more
•3,500 visitors per day•Citation from Dr. Gridlock as “region’s best transportation resources”
Car-Free Diet TDM Support Tools
Special Initiatives: BikeArlington, WALKArlington, and Arlington Carshare
Car-Free Diet TDM Support Tools
More Marketing Beyond Arlington’s Car-Free Diet “Umbrella” Campaign
•iRide Teen Transit, Bike/Walk Initiative •Metrobus marketing, Pike Ride, 9S, 38B•ART marketing; CommuterDirect.com
Car-Free Diet TDM Support Tools
TDM for Site Plan Development
•113 site plan buildings with TDM•Annual contributions for 30 years •Bike racks, bike cages, showers & lockers•Incentives like transit passes & carshare
Car-Free Diet TDM Support Tools
Research Program: www.commuterpage.com/research
•Multi-year process to assess performance in customer satisfaction and measure impacts of behavior change
Research Says Car-Free Diet TDM Support Tools Work
Satisfaction with the Transportation System & Services improves residents quality of life.
85%94%
0%
20%
40%
60%
80%
100%
Less than very satisfied withtransportation system (rating of 1-4)
Very satisfied with transportationsystem (rating of 5)
C-1: How would you rate the overall quality of life in Arlington County? Source: 2006 Arlington Resident Transportation Study
How to Read This Chart:Proportions reported are those rating the quality of life favorably.
Example: 85% of those less
than very satisfied w/
trans. system rate quality of life favorably.
9-point lift
Research Says Car-Free Diet TDM Support Tools Work
Higher satisfaction with the Transportation System & Services improves positive ratings of Arlington as a business location.
72%
96%
0%
20%
40%
60%
80%
100%
Less than satisfied with transportationsystem (rating of 1-3)
Satisfied with transportation system(rating of 4-5)
How to Read This Chart:
Proportions reported are those giving
favorable ratings to locating a business in Arlington.
Example: 96% of those satisfied w/
trans. system rate Arlington as a good place to
locate a business.
Q9: Considering all factors that are important to your organization as a place to locate your business, how would you rate Arlington County?Source: 2007 Arlington Business Leaders Study
Research Says Car-Free Diet TDM Support Tools Have Impact
•38,000 trips reduced throughout each day•542,000 daily VMT eliminated
20,000
16,800
12,000
7,800
19,000
0 5,000 10,000 15,000 20,000 25,000
ACCS a.m. trips reduced
Arlington Metrobus a.m. trips
MARC a.m. trips
I-66 a.m. eastbound Arlington trips
VRE a.m. trips
AM Commute Comparisons
Research Says Car-Free Diet TDM Support Tools Have Impact
Shifts to non-drive alone modes and reduced VMT also help meet environmental goals and reduce Arlington’s carbon footprint.
In 2008, Car-Free Diet TDM Support Tools reduced:
65,000 kilos (65 tons) of NOx
40,000 kilos (40 tons) of VOC
6.4M kilos (6,400 tons) of CO2
The benefits of putting your community on the Car-Free Diet
Travel – Vehicle trips, VMT reduced
Environmental – Emissions, carbon footprint reduced
Energy – Gasoline conserved
Quality of life – More attractive community
Economic vitality – Business satisfaction, growth
System performance – Reduced delay, mitigation of congested locations
Social benefits – Enhanced health, enhanced access, mobility
How can your community go on the Car-Free Diet and receive
similar benefits?
Www.CarFreeDiet.com/Mendrisio
Thank you and Grazie!
Top Related