Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
Jonathan PhillipsFounder, ClarityDW
Mobile filtering for optimal experience
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
Jonathan Phillips
Founder, ClarityDW• 15 years digital experience• Intranet, internet, social,
communication, collaboration• Advisor to HM Government• Co-Founder of intranetizen.com• Non-exec director
Digital Workplace Consultancy
Communication | Collaboration | Strategy
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
Mobile filtering for optimal experience
• Introducing mobile moments
• How do we use our mobile phones
• The competition ‘lenses’ for filtering
• Mobile first: Mobility versus usability
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
150times a day
240
minutes a day
Meeker Reports 2013, 2016
96Seconds per interation
The mobile experience is quick – ‘moments’
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
How do we use our smartphone?
TotalApps
33DailyApps
12 80%of
Time
3
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
The disturbing truth about our smartphone use
• 80% of 18-34 year olds say their smartphone is the first thing they reach for in the morning
• 87% say their phone never leaves them – day or night
98 63 91
70 80 77
Icons by Arthur Shlain for Noun ProjectInfo from MindBerry
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
The mobile experience evolves quickly
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
Content is also evolving
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
Your competition
Is a small number of apps
Is evolving much quicker than you
can
Is fun, useful, informative and
compelling
Is thinking very hard about you and your phone
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
Your mobile success pathway is to filter
Is a small number of apps
Is evolving much quicker than you
can
Is fun, useful, informative and
compelling
Is thinking very hard about you and your phone
Be extremely careful with app
creation
Filter out, pare down, reduce
Don’t rest - innovate
If it’s not fun, useful, informative
or compelling, filter it out
You need to be user, device, time and geo-centric
With these lenses, filter out wasteful
content and functionality
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
Mobility v usability: Porting desktop to mobile without filter doesn’t work
• Think about the device, the person and the context: Provide what is practical, sensible and useable on a smartphone. PS – that’s is not going to be everything on your desktop intranet
• A rebuild for mobile might be necessary
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
There are somethings the mobile just does
betterNotifications,
geolocation, offline access, speed,
security…
Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]
Thank you!
@DigitalJonathan | +44 75 40 83 85 93 | [email protected]
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