Lucent TechnologiesBell Labs Innovations
Fifth Annual Conference on e-commerceFifth Annual Conference on e-commerce
(R)evolution Goes Mobile(R)evolution Goes Mobile
Sorabh GuptaSorabh GuptaBusiness Development ManagerBusiness Development Manager
Service Provider NetworksService Provider NetworksLucent TechnologiesLucent Technologies
[email protected]@lucent.com
We make the internet mobile !We make the internet mobile !
Outline
• State of the mobile market in US• What is 3G?• How will networks evolve to 3G?• Lucent’s Game plan to assist the operator in the
changing world of voice/data networks• Our beliefs, our landscape and our product portfolio to
make the internet mobile• Conclusions
Mobile market in the US
• Wireless coverage not ubiquitous or consistent• Migration from analog to digital handsets is not complete - approx. 30% analog base• Differing technology standards (TDMA, CDMA, GSM) have slowed the release of phones and
services in the United States • Infatuation with PC is one of the biggest hurdle to wireless web • Limited network bandwidth and device memory prohibits large downloads• Circuit switched data technology does not allow microbilling
Jupiter Communications
What is holding the spread of wireless web? *
Don't need mobile data services
39%
Data Services too expensive
17%
Don't know if data services are
available17%
Handset does not support services
14%
Don't know how to use7%
Data services not available
6%
*
Yankee, Strategis
What is 3G?
cdma2000 & DoCoMo WCDMA
CWTS, TIA, ARIB & TTC
ANSI-41 / WIN &GSM-MAP/CAMEL
Asia/Pacific
UTRA
GSM-MAP / CAMELEuropeETSI
A “Family of Systems” for IMT-2000 services, ensuring network standards interoperability.
cdma2000 & UWC-136ANSI-41/ WIN/GSM-MAP
T1/TIA TR 45
North America
~2.048 Mbps
~384 kbps
~144 kbps
~9.6 kbps
Global Wireless Standards Evolution
1995 1999 2000 2001 2002 2003+
PDC• Voice
cdma20003X MC
• High Capacity Voice• 384+ kbps Packet• Backward Comp.
• 2.4 Mbps Packet• Backward Comp.
1xEV Data Only
GSM• Voice• 9.6 kbps Ckt Data
• upto ~115 kbps Packet• Backward Comp.
GSM GPRS
• High Capacity Voice• Up to 2Mbps• New Radio Equipment
W-CDMA(Japan)
• 384 kbps Packet
EDGE (US)EDGE (Europe)
W-CDMA(Europe)
cdmaOne
• Voice• 14.4 kbps • Circuit Data
TDMAIS-136
• Voice• 9.6 kbps Ckt Data
2G 2.5G 3G/ IMT-2000 Capable
• 2 times voice capacity• 153 kbps Packet
cdma20001X RTT
• Higher Cap Voice/ Data• Backward Comp.
1xEV Voice/Data
PDC-P• 9.6 kbps Packet Data
How will we do this evolution ?
1995 1999 2000 2001 2002 2003+
• Voice• 9.6 kbps
cdma20003X MC
• High Capacity Voice• 384+ kbps Packet• RF Backward Comp.
• 2.4 Mbps Packet• RF Backward Comp.
1xEV Data Only
GSM• Voice• 9.6 kbps CSD
• upto ~115 kbps Packet• RF Backward Comp.
GSM GPRS
• High Capacity Voice• Up to 2Mbps• New RF
W-CDMA(Japan)
• 384 kbps Packet
EDGE (US)EDGE (Europe)
W-CDMA(Europe)
cdmaOne
• Voice• 14.4 kbps • CSD
TDMAIS-136
• Voice• 9.6 kbps CSD
2G 2.5G 3G/ IMT-2000 Capable
• Twice voice capacity• 153 kbps Packet
cdma20001X RTT
Data & Voice solution2G networks UPGRADABLE
OLD mobiles compatibleNEW voice/data devices
• Higher Cap Voice/ Data• RF Backward Comp.
1xEV Voice/Data
SAME spectrumHigh infrastructure reuse
New MobilesBackward Compatible
Data ONLYNEW infrastructureNEW data devices
New SpectrumNew Network
New Air InterfaceNew Mobiles
No Backward Compatibility
Data ONLYNEW infrastructureNEW data devices
PDC
Our Gameplan
• The Operator Win– Maximize value of the network– Grow the size of the mobile internet opportunity
• The Lucent Approach– Delivering today 3G-ready network for mobile internet– Leverage partnerships to stimulate markets and innovation– Identify new opportunities for our customers to capture value
The Changing World of Our Customer
Operations
Services
Back End Front End
MobileVirtual
Operator
ServiceBureau
MobileOperator
CyberCarrier
ServiceProvider
NetworkOperator
Drivers: Data, Bandwidth,and Scale
Today’s Model:Voice World
Emerging Model: Converged Voice/Data World
Changing drivers are causing specialization leading to segmentation by core competencies
Our beliefs
• Microbilling is the Killer Application– Billing and transaction settlement are cornerstones of extracting new revenue
• Connectivity and transport services are table stakes– Margins will be captured through higher value services
• Communities are sticky – Services engaging more people will drive usage (e.g., fantasy football, video
gaming) and reduce churn• The central theme is … Me!
– Personalized services will dominate the application landscape. • Leveraging customer information enables new revenue opportunities
– Capturing the knowledge behind customer habits will drive innovation for boutique services and intelligent agents.
• Devices will grow muscles– Applications will leverage client/server architectures to optimize RAN traffic– Fat clients will drive innovation for “dark spectrum services”
• Speed will change the game– 3G enhanced data performance drives new services, content, partnerships,
and revenue sources
Our Landscape
Terminal
Range of Infrastructure Elements
CyberCenters
CoreNetwork
SwitchingCenters
Radio AccessNetwork
Rea
ch o
f Rev
enue
Opp
ortu
nitie
s
SeamlessOperations
SensoryNetworks
Market TrustServices
Anyone to AnyoneServices
New MediaServices Services “breaking all the rules,” opening new revenue streamsServices “breaking all the rules,” opening new revenue streams
Interacting with anyone, anywhere, anytime – using any mediaInteracting with anyone, anywhere, anytime – using any media
Mobile commerce foundation unlocking the revenue potentialMobile commerce foundation unlocking the revenue potential
It’s all about Me!It’s all about Me! … leveraging dynamic subscriber information … leveraging dynamic subscriber information
Robust, reliable and high performance for flawless operations Robust, reliable and high performance for flawless operations
Our Landscape is a Total Value Chain
Terminal
Range of Infrastructure Elements
CyberCenters
CoreNetwork
SwitchingCenters
Radio AccessNetwork
Rea
ch o
f Rev
enue
Opp
ortu
nitie
s
SeamlessOperations Secure the Pipe
Network ManagementAvailability Scalability
Inter-Domain Intelligence
SensoryNetworks Location
Dynamic Customer Information
Presence Time Content Switching Authentication
Market TrustServices
Micro-Billing CRM e-Care Fraud T-settlement P-to-P
Profiling Micro-Transaction SecurityData Mining Yield
Pre-Pay
Anyone to AnyoneServices Speech-Text-Speech Signalling DirectoryLanguage Translation
E-mail SMS IM Unified Mailbox Voice ServicesPIMGroupWare
New MediaServices Gateways
Gaming Portal Telemetry
Streaming
Video on Demand
Alert AdServe
Navigation
Intelligent Agents
Enterprise
Technology Enablers
Applications
Lucent Has A Broad Product Portfolio
Terminal CyberCenters
CoreNetwork
SwitchingCenters
Radio AccessNetwork
Lucent is prominent with products, services and market insights across the new mobility value proposition
SeamlessOperations
SensoryNetworks
Market TrustServices
Anyone to AnyoneServices
New MediaServices
Range of Infrastructure Elements
Rea
ch o
f Rev
enue
Opp
ortu
nitie
s
The Breadth of the Lucent Offer
Terminal
Range of Infrastructure Elements
CyberCenters
CoreNetwork
SwitchingCenters
Radio AccessNetwork
Rea
ch o
f Rev
enue
Opp
ortu
nitie
s
SeamlessOperations
SensoryNetworks
Market TrustServices
Anyone to AnyoneServices
New MediaServices
Logica
DataOnAir
Spyglass
Pedagog
Compaq
SignalSoft
Infospace
…
Extended Systems
MapInfo
Oracle
Purple Software
Hotpalm
Phone.com
Brience
BroadVision
Strategy.com
Sun MicrosystemsArgo
……
…
…
Lucent is prominent with products, services and market insights across every facet of the new mobile value proposition
The marketplace requires that we build an ecosystem of partners that we can bring to the table with customers and leverage for innovation
PacketIN
Arbor
WaveStar
ConnectVU WL
NX64000
IP NavigatoriCARE III
Profilium
RTS Wireless
Wireless Solutions
• A Focused Platform for Enabling Content Services
– Location, Presence and Authentication– Mobile Internet Development Kit (MIDK)
Support– Access to Third Party Applications
Flexent Mobile Internet Gateway
Benefits:Benefits:• Extending the Network Value
– Easily Build Enhanced Wireless Internet Service utilizing the knowledge of the network • Quick to Market using standard Internet protocols• Built in Security
– Secure architecture model: authenticating applications
Applications
WAPGateway
Internet
Intrarnet
ContentPortal
MediaGamingLocationM-CommerceMessaging
SESSION
MGMT
API
MSC IWF
SMSCI-HLR
OMPBilling
MobileInternetGateway
MobileOperatorMobileOperator
MVNOMVNO
Enabling the Mobile Virtual Operator
MobileVirtual
Operator
MobileOperator
MobileInternetGateway
PresenceLocationSubscriber dataService stateSubscriber stateBilling/PrepayBearerPerformance/QoS…
ActivationProvisioningContent ServicesBearerIN ServicesQoS configuration
Lucent’s Flexent Mobile Internet Gateway enables secure information flow between the Virtual Operator and Mobile Operator
Conclusions• Improvement in data speeds and user
applications will enhance customer experience
• Global roaming is possible with:– SIM or UIM card– Multi-mode, and perhaps, a Multi-band
mobile• Interoperability is very complex
– Huge investments have been made to build today’s networks
– Standards bodies can salvage much of this incompatibility
• Capacity improvement and migration to digital networks
• Evolution and not revolution of existing networks to 2.5G will reduce the risk
• We have a history of wire-based Internet use with PCs and browsers
• Incompatible with Europe and Asia GSM 2G wireless
• Teleoperators– Several, well-financed companies with
competing and incompatible 3G technologies
• Wireless coverage not consistent or ubiquitous
• Huge investments required to build 3G networks
– Long payouts based on new-to-be-developed applications
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