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Abstract
This research is aimed to gather and analyze the opinions of the Sunway Campus
students, lecturers and staff to determine their film preference. Age and gender generally are the
influencing factors in audience film preference. The first phase of the study is to determine
which film genres are more appealing in Sunway Campus. A survey was conducted among 100
participants ranged from ages 18 to 41 and above. To support our survey, a questionnaire was
designed to aid in determining the influence of age and gender in audience preference. The
findings showed that gender plays a significant role while age plays a secondary role in film
preference. The respondents felt that the appearance, attitude and personality of the actors in the
film are extremely important in the choice of action films compared to the 3D effects, computer
generated (CG) animation and explosive scene. The respondents also felt that the portrayal of
true love, sacrifice, and companionship in films plays a more defining role in their choice for
romantic films compared to the attraction of the opposite sex, dating process and the anticipation
for a happy ever after ending. The final phase of the research involves analyzing the data and
coming to a conclusion that the most popular film genre is action instead of drama while age and
gender cannot be applied to certain films like animation.
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Chapter 1: Introduction
A British inventor, William Friese Greene, who patented the process in 1890, invented
the first moving picture in Hyde Park (The Royal Park, 2012). Since then, more and more
foreign and domestic films are played in the cinema over the countries. The film industry has
developed into a multi-billion enterprise, earning about 10.6 billion U.S. dollar in 2010 (Business
Careers in Entertainment Association, 2012). Motion picture films have had a significant impact
on the arts, technology and politics.
Film makers produce different genres to accommodate the preferences of audiences.
According to Fischoff (1997), which genre of film a person favors is a good forecaster of which
all-time favorite films titles a person will cite. Fischoff (1997) study also showed that the most
popular film genres are drama, comedy, action-adventure, romance and sci-fi or fantasy. Film
preference which is consistent with gender is what Fischoffs 1997 study exposed. It was
expected that comparable results would be found in the present study (Fischoff, 1997).
According to Chausson (2010), various film genres elicit different response between the two
sexes. Males prefer action or adventure genres, whilst females like romance or drama. The
purpose of this research is to find out which film genres are more appealing in Sunway
University College.
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Methodology
Having established our purpose in our research which is to determine the popularity of
various film genres on Sunway Campus and the factors influencing the choice, it is now
necessary to reflect upon how evidence is to be collected to support this research. Among the
various approaches to social research, the quantitative method of asking questions through
questionnaires is used as it is the most ubiquitous form of human communication (Kipling 1903).
The questionnaires consisted of 7 closed ended questions and 3 open ended questions. The
combination of both direct and indirect questioning approaches is recommended by Jo, Nelson
and Kiecker (1997) as effective tools in obtaining more detailed results from the investigation.
Therefore this combination is used to solicit responses on the respondents film preference and
the factors influencing their choice.
The research is conducted among a sample of 100 respondents from Sunway Campus in
Selangor. The data is collected through a stratified sampling procedure to obtain optimum
allocation of samples. Sunway Campus is populated by students and staffs aged 18 to 41 and
above. 40 questionnaires are then administered to two age group which range from 36-40 and 41
and above. The remaining questionnaires are then administered randomly with an interval of 4
people to undergraduates, postgraduates and foundation students as well as staff aged below 36.
The entire survey is conducted among an equal distribution of 50 males and 50 females to avoid
gender discrepancies issue in the research.
Closed ended questions collected in the survey are treated as data which is then tabulated
into bar graph and table form to assist in the research analysis process. Meanwhile, open ended
questions are analyzed critically to form a generalized opinion to assist in suggesting a
recommendation for our report.
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Literature Review
A study on film preference by Fischoff (1994) among 2078 candidates over a 5 year
period indicate that the most famous film genres were, in order of ranking, drama, comedy,
action-adventure, romance and the combined category of science fiction/fantasy. This review
discusses the influence of gender and age on film preference and its underlying misconception as
well as its limitation. The beliefs, views and attitudes promoted by many researchers to this topic
are critically examined to provide a better understanding of the research.
In his study, Fischoff (1994) suggested that female oriented films generally revolve
around romance genres while male oriented films centers on action genres. He argues that it is
not only the male oriented films which contain action genres but the female oriented films do as
well. He goes on to that, not all female oriented films are romance genres. The key determinants
in women oriented films are portrayal of a female point of view (Mildered Pierce, The Piano),
females shown as the clear protagonist or films which revolves around women issue. In contrast,
male oriented films tend to focus more on action, competition for the alpha position or sex rather
than romance. Fischoff discussion of gender differences in film preferences is also consistent
with Abrams & Hogg (1990) Social Identity Theory which also supported the idea that media
viewing is used as a form of social identity gratification. In a similar research, The British Film
Institute also known as B.F.I. (2011) conducted a survey among 2036 UK adults aged 15 to 74 to
examine the impact of films toward the U.K. culture. Through the report, male respondents
exhibit a greater preference toward science fiction, action/adventure, and horror films while
female prefer romance films, family based films and romantic drama.
Besides gender playing a critical role in audience film preference, many theorists like
Eijck (2005) and Oliver (1993) had also insisted that age is another factor, albeit secondary when
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determining film preference. The British Film Institute (2011) also discovered that younger
respondents are more likely to be attracted toward horror, comedy and animation films whereas
older respondents prefer documentaries film, classical film and drama film. However B.F.I.
concluded that age only plays a secondary role when determining an individual film preference
whereas gender is the dominating factor behind audience preference, though preferences for
classic, animated and documentary films are decided by age alone. B.F.I. also discovered that
age and gender cannot be applied to film categories that are not shown in mainstream cinema.
Fischoff (1990) paper also supported that even though age may not be a significant variable but it
is noteworthy that age groups differed rather substantially in their tastes for action-adventure,
drama, horror and murder/thriller genres. A study by Lewis (1997) to determine age as a factor in
audience film preference, examined that older people generally are more experience with
evolving filmmaking styles than younger people. Since the mind withholds images, feelings and
attitudes or styles present at the time of an experience, it is expected that older people will have a
range of favorite films which span a far wider period of time than younger people.
An interesting discovery by Fischoff (1993) is the inter-relation between gender and age.
Although the British Film Institute found no evidence of such existence, Fischoff (1993) research
insisted that although older age group prefers drama and romance over action-adventure genres
as compared to their younger counterpart, it depends on the gender of the age group. This finding
is fairly consistent with the writings of Erikson (1959) and his theory of life span development
which theorized that as male aged, they will seek for companionship instead of their satisfaction
for lust. On the contrary, female continue to seek out companionship and security regardless of
age. In addition, Fischoff (1993) research also concluded that women reveal fairly consistent
preferences across age groups for comedies based films and romance based films. Therefore, age
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as a factor is more prevalent among the male gender when determining film preference. To
further support this stand, Fischoff (1994) conducted a survey of 2046 samples which exhibited
that male change their preference for romance films as they aged while women preference for
romance films remain largely unchanged regardless of age.
However, there are certain limitations to the amount of influence age and gender had on
audience film preference. A study by Chausson (2010) who uses a data sample set of 29,197 UK
Facebook users aged 16-25 to determine the role of gender in film preference, founded that the
degree of gender difference in film preference depends on the film genres itself. The most
striking difference is found within the romance category while action is the next most sexually
differentiated category. However, it was rather astonishing that gender difference in horror film
is non-existent. Chausson concluded that although most theorists like Oliver (1998) and Fischoff
(1993-1994) insisted upon male alleged partiality to violent films as opposed to female inherent
dislike of them, not all horror film represent elements of violence therefore their theory cannot be
applied in this category. Based on Chausson (2010) research, it can be concluded that although
gender is the leading factor behind film preference, there are certain film genres like horror and
animation films that are not affected by gender.
This chapter had inspected and analyzed the leading film genres which are found
appealing to the general film audience aged between 15 to 75 years old. It has also highlighted
the factors influencing the targeted group film preference and the limitations and invalidity of
both age and gender upon certain film genres and scenario. A general impression can be drawn
that gender plays the most critical role in determining film preference with age being a secondary
factor while certain film genres like horror and animation negate the theory of gender differences
in film preference.
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Data Analysis and Discussion
Figure 1 Percentage of age showing the frequency of Sunway Campus male students and staff
watching films
Figure 2 Percentage of age showing the frequency of Sunway Campus female students and staff
watching films
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
18-25 26-30 31-35 36-40 41 and
above
31%
25%
17%20%
25%
33% 33%
9%
33%
33%
50%
26% 25%
17%
33%
14%
25%
50%
Percentageofage
Age Group
Percentage of age showing the frequency of Sunway Campus
female students and staff watching films
Several times a
week
Once a week
Once a fortnight
Once a month
0%
10%
20%
30%
40%
50%
60%
70%
80%
18-25 26-30 31-35 36-40 41 and
above
23%
50%
26%
50%
14%
25%23%
50%
71%
25%
17%
50%50%
11%14%
Percentageofage
Age Group
Percentage of age shows the frequency of Sunway Campus
male students and staff watching films
Several times a week
Once a week
Once a fortnight
Once a month
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Younger people in general watch films more often, based on the Motion Picture
Association of America also known as MPAA report (2010), numbers of frequent filmgoers,
which are the one who go more than once a month, in the coveted demographic of the age group
between 18 and 24, females make up 3.4 million filmgoers while males make up 3.1 million. It
can be seen from the graphs, most of the female respondents in Sunway Campus from different
age group watch films more often than male respondents.
From figure 1 and figure 2, older respondents watched films less frequently compared to
their younger counterpart. This could be explained through a similar research by Lewis (1997)
who discovered that the mind withholds images, feelings and attitudes present at the time of an
experience, therefore it is expected that older people have experienced a wider range of films.
Hence older respondents are more selective on their film choice based on their past experience.
According to The New Yorks Times (2009), those ages 25 to 34 spend the most time watching
DVD or VCR videos while people ages 45 to 65 years old spends more time on email and watch
the most live TV. This shows that age group between 18 and 25 for both male and female
respondents of Sunway Campus students and staffs have the frequency of watching films either
several times a week or once a month.
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Figure 3 Percentage of age showing the number of films that Sunway Campus male
students and staff watch in a month
Figure 4 Percentage of age showing the number of films that Sunway Campus female
students and staff watch in a month
0% 20% 40% 60% 80% 100%
18-25
26-30
31-35
36-40
41 and above
46%
100%
43%
75%
31%
50%
43%
25%
14%3%
14%
6%
50%
Percentage of age
AgeGroup
Percentage of age showing the number of films that Sunway Campus
male students and staff watch in a month
More than 9 films
7-8 films
5-6 films
3-4 films
1-2 films
0% 20% 40% 60% 80% 100%
18-25
26-30
31-35
36-40
41 and above
54%
50%
50%
100%
75%
26%
25%
33%
14%
25%
25%
3%3%
17%
Percentage of age
Age
Group
Percentage of age showing the number of films that Sunway Campus
female students and staff watch in a month
More than 9 films
7-8 films
5-6 films
3-4 films
1-2 films
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Based on figure 3 and figure 4, most of the Sunway Campus students and staff from
different age group watch at least one film per month. Based on the graph tabulated, the male
respondents who are in the age range of 26 to 30 years old and the female respondents in the
range of 36 to 40 years old, watch only 1 to 2 film(s) per month. According to Logarta (2012),
men put more priority on their career than on their personal lives which may mean that they do
not have much time for leisure time for films. Also, based on Mitchell (2012) , females
generally struggle to balance between career and home life which also indicate that they do not
have much time for leisure too .
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Figure 5 Percentage of gender in Sunway University on film genre preferences.
Figure 5 shows percentage of gender in Sunway Campus on their film genre preference.
The top ranking genres are action/adventure, comedy and drama respectively while the least
popular is the fantasy genre. It is interesting to note that action/adventure genre also contains the
largest volume of male respondents amounting to 40%. This is consistent with the research by
Fischoff (1994) which supported the idea that action/adventure films are generally more
appealing to the male audience. The reason why men would naturally find action/adventure film
more appealing to them is because they would feel more energetic and stronger after action films
which mostly have a male gender bias. They are also always eager for a new and wild experience
as it is usually the central topics of the film in this genre. (Nguyen, 2005)
18%
16%
40%
10%
4% 4%8%
0%
24%
30%
24%
2%
12%
2% 2%4%
21%
23%
32%
6% 8%
3%5%
2%
0%
5%
10%
15%
20%
25%30%
35%
40%
45%
Percentageofage
group
Movie Genres
Percentage of gender in Sunway University on film genre
preferences
Total Male
Total Female
Grand Total
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Overall, it is shown in figure 5 that preferences of action/adventure film have the highest
percentage in Sunway Campus. This is inconsistent with the finding from other researches like
Fischoff (1994) , Oliver (1998) and British Film Institute (2011) who all had insisted that drama
film is the most preferred genre. Our findings might be caused by the age gap present within our
research sample as there are more younger than older respondents (70:30). We believed that
younger respondents viewed action/adventure films as a way to seek out their social identity
which is on par with the theory of social identity by Abrams & Hogg (1990).
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Figure 6 Male film genre preferences according to age
Based on figure 6, it can be observed that younger male respondents between the age
group of 18 to 25 and 26 to 30 are more attracted to action/adventure film. However the figure
also supported Fischoff (1994) research that as male aged, they tend to shift their choice toward
drama film. This can be explained by applying the theory of life-span development by Erikson
(1959) who supported the idea that as male aged, they prefer to emulate the value of
companionships rather than satisfying their need for lust. It can also be concluded that older male
respondents prefer to view films that instil values of wisdom rather than films displaying
physical power hence the shift from action/adventure film to drama film.
Age
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
11%
20%
40%
6% 6% 6% 11%
100%
50% 50%
14%
57%
29%
100%
Percentage
ofage
group
Movie Genres
Male film genre preferences according to age
18-25
26-30
31-35
36-40
41 and abov
Age
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Figure 7 Female film genre preferences according to age
According to the graph female preference for comedy genre doesnt change adversely
throughout their course of life. Fischoff (1994) research also arrive at a similar juncture that
female preference for comedy is not adversely affected by age. However the results for female
preference toward romance films contradicts the findings from Fischoff (1994) research. As
shown in the graph above, female preference for romance films increase as they aged rather than
being consistent throughout their life. Further analysis and investigation show that younger
female counterparts are unable to differentiate between comedies based romance film and drama
based romance film, therefore leading to a lower amount of expected votes for the romance
category in their respective age group.
0%
10%
20%
30%
40%
50%
60%
70%
26% 26%
29%
14%
6%
50%
25% 25%
17%
50%
17% 17%
67%
33%
50% 50%
Percentageofa
gegroup
Movie Genres
18-25
26-30
31-35
36-40
41 and abov
0%
10%
20%
30%
40%
50%
60%
70%
26% 26%29%
14%
6%
50%
25% 25%
17%
50%
17% 17%
67%
33%
50% 50%
Female film genre preference according to age
18-25
26-30
31-35
36-40
41 and abov
Age
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Table 1.0
The table above is prepared based on our survey to determine the most popular film genre
among the top three film genres which is action, drama and sci-fi. The Avengers and Mission
Impossible series are used to represent the action genres as both titles are critically acclaimed
action films (CARA, 2012) while Saving Private Ryan and Lord of the Ring Trilogy are both
films which contain significant drama content. Lastly both Star Wars Series and Avatar are the
new and old faces of the Sci-fi film genres. Both films achieved a rating of 95 and above out of
100 according to Metacritic (2011), therefore are suitable candidates to represent the sci-fi genre
in our research.
It is interesting to note that in our research, action film claimed the throne among the
three genres as opposed to what is claimed by Fischoff (1994) papers who stated that drama is
the most popular genre of all. This could be largely due to the overwhelming popularity of the
Avengers film that occupies half of the total number of respondents who preferred action film. It
is a relatively new film capable of capturing younger audiences while being relevant to the older
audiences as it is based on a similar television series in 1960. The lack of votes in the drama film
section could also be caused by the film Saving Private Ryan which most respondents
misinterpreted it as a war-time documentary instead of a drama film filled with emotions and
tragedies of the landings in Omaha Beach. According to the table in appendix 1.0, there is a
gender gapbetween the amount of male respondents who had watch Saving Private Ryan and
the female respondents. Since the film possessed a war-time documentary image, the gap could
be explained by the lack of female preference toward war time documentary as stated in Oliver
(1998) report.
Male Female
Yes No Yes No
Action Film 69% 31% 65% 35%
Drama Film 34% 66% 28% 72%
Sci-fi Film 70% 30% 59% 41%
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The tables presented (table 2.0, table 3.0, table 4.0 and table 5.0) shows both female and
male respondents reasons for viewing action and romantic films. Based on table 2.0, female are
more attracted to the appearance, attitude and personality of action film stars which drove them
to watch action film. The table also shows that age doesnt play a huge role since there is
consistency of votes across the entire age spectrum. This finding is in line with Eijck (2000)
research which discovered that females are drawn by the sense of security portrayed by action
film stars rather than the explosive stunts in the film.
Table 3.0 clearly show that the majority of female respondents view romantic films to
experience the portrayal of true love in the film. By reviewing Fischoff (1994) research which
also came across a similar finding, a conclusion can be drawn that female are enamored toward
romance film regardless of age.
Female (Table 2.0)
Younger Age Middle Age Old Age
i) I would attend an action film
because (Choose one only) 18-25 26-30 31-35 36-4041 andabove
When I watch a film, I like thespecial 3D effects, computer
generated (CG) animation and
explosive scene. 34% 25% 33% 33% 0%I am able to immerse and imagine
myself as a hero in the film. 14% 0 17% 0% 0%
I like the appearance, attitude andpersonality of the actors in the
movie. 52% 75% 50% 67% 100%
Female (Table 3.0)
Younger
Age
Middle Age Old Age
ii) I would attend a romantic film
because? (Choose one only)
18-25 26-30 31-35 36-40 41 and
above
The portrayal of true love, sacrifice
and companionship in the film.
66% 75% 50% 100% 50%
The attraction of the opposite sex
and dating process.
20% 0% 0% 0% 0%
The anticipation for a happy ever
after ending.14% 25% 50% 0% 50%
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Table 4.0 display the reason which influence male choice for action films. As predicted
by various researchers and theorist like Chausson (2000) and Fischoff (1993) in their reports,
male respondents are inherently drawn to the explosive and intense nature of action films.
Lastly through table 5.0, it is interesting to note that there are two different approaches
when assessing male preference for romantic films. At a younger age, male respondents are more
influenced by the attraction of the opposite sex while as they aged, male respondents began to
shift their reasons into the portrayal of true love and sacrifice present in the films. This can be
explained by referring to Erikson (1959) life span development theory which states that as male
aged, they are more concerned with companionship rather than lust.
Male (Table 4.0)
Younger
Age
Middle Age Old Age
i) I would attend an action film
because (Choose one only)
18-25 26-30 31-35 36-40 41 and
above
When I watch a film, I like the
special 3D effects, computer
generated (CG) animation andexplosive scene.
29% 70% 100% 71% 50%
I am able to immerse and imagine
myself as a hero in the film.
20% 0% 0% 29% 25%
I like the appearance, attitude andpersonality of the actors in the
movie.
51% 30% 0% 0% 25%
Male (Table 5.0)Younger
Age
Middle Age Old Age
ii) I would attend a romantic film
because? (Choose one only)
18-25 26-30 31-35 36-40 41 and
above
The portrayal of true love, sacrifice
and companionship in the film.
9% 22% 40% 60% 90%
The attraction of the opposite sex
and dating process.
82% 70% 60% 22% 10%
The anticipation for a happy ever
after ending.
9% 8% 0% 18% 0%
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Conclusion
Successful finding notwithstanding, the design of our research may be challenged due to
the unequal amount of students and staffs samples in our research. As a result certain areas of our
research are not entirely similar to the findings discovered by various researchers across the
world like Fischoff (1994), Berger (1990), Lewis (1997) and Chausson (2010). Firstly, our
ranking of film preference differs slightly as action/adventure instead of drama film, is the most
favourite film genre. This as discussed earlier in our analysis could be caused by design of our
research as younger respondents prefer action/adventure films more than drama films.
Additionally, when the respondents are required to select the most favourite film genre
among three of the highest ranking film genre (action/adventure, drama and science-fiction), they
shifted their votes toward action/adventure being the top ranking film genre while drama being
the least favourite. Through our analysis from the survey, we found that it is true that both male
and female lived in two different end of the spectrum when it comes to film preference. We also
discovered that this gender polarization is more geared toward the younger respondents. Our
research also shows that male respondents are more sensitive towards the age factor in their
choice for both action and romantic films while female are largely unaffected by age in their
choice. Therefore we can conclude that gender is the defining factor which influences an
individual film choice while age plays a secondary supporting role. The same conclusion can
also be found by the research conducted by the British Film Institute (2011).
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Findings
Throughout our research, there are many other common reasons given by the respondents
in the survey form for going to a film and also liking a film. Our research also discovered that
age and gender is not the only deciding factor toward an individual film choice.
These some of the reasons to go for a film:
1) Recommendation from a friend or website. Today, many films are released at thesame time, so filmgoers would get a recommendation from their friends or the film
rating website for example Imbd.com on which film to go for first.
2) Comparing the film with the story book. Many films derived from story bookadaptations which will likely lead to a slight change in the storyline and characters.
Therefore they would want to compare the films with the book that they have read for
example The Hunger Games.
3) Finishing the series. Films produced today mostly have a continuation episode forexample the recent Men in Black 3 film, so filmgoers would just go to a film for the
sake of finishing the series.
4) The trailer of the film. Most of the filmgoers go for a film based on the excitementlevel, content and storyline revealed in a films trailer.
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These are some of the reasons that made them like the film:
1) Younger respondents are more prone toward films with direct storyline without muchmeaning hidden in between the lines while older respondents relish films which
contains underlying values and lessons.
2) It stands out from the other film from the same genre. A unique plot and the way oftelling a story in films will exclude itself from a clich scene which will surprise the
filmgoers. For example, the film Time Travelers wife , a romance genre film which
shows interesting sci-fi event instead of the typical love story.
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The Royal Parks. 2012. The Park is the star. Available at:
. [Accessed 8 June 2012]
http://www.calstatela.edu/faculty/sfischo/media3.htmlhttp://newsinfo.inquirer.net/188487/women-and-workhttp://mpaa.org/resources/93bbeb16-0e4d-4b7e-b085-3f41c459f9ac.pdfhttp://facstaff.uww.edu/nguyenh/writings/movie.htmlhttp://www.nytimes.com/2009/03/27/business/media/27adco.htmlhttp://www.royalparks.org.uk/parks/hyde-park/the-park-is-the-starhttp://www.royalparks.org.uk/parks/hyde-park/the-park-is-the-starhttp://www.nytimes.com/2009/03/27/business/media/27adco.htmlhttp://facstaff.uww.edu/nguyenh/writings/movie.htmlhttp://mpaa.org/resources/93bbeb16-0e4d-4b7e-b085-3f41c459f9ac.pdfhttp://newsinfo.inquirer.net/188487/women-and-workhttp://www.calstatela.edu/faculty/sfischo/media3.html7/31/2019 Ffffffff English
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Appendix
Appendix 1
Female
Young, N=35 Middle, N=10 Older, N=5
Age 18-25, N=35 Age 26-30, N=4 Age 31-35, N=6 Age 35-40, N=3 Age 41 above, N
Yes No Yes No Yes No Yes No Yes No
eengers 86% 14% 25% 75% 67% 33% 67% 33% 100%
ssion
possibleies 63% 37% 50% 50% 66% 67% 0% 100% 50%
vingvate
an 6% 94% 0% 100% 50% 50% 33% 67% 0%
rd of
Ring
ogy 40% 60% 25% 75% 83% 17% 67% 33% 0%
r Wars
ies 26% 74% 25% 75% 83% 17% 33% 67% 50%
atar 91% 9% 75% 25% 83% 17% 33% 67% 50%
Male
Young, N=35 Middle, N=4 Older, N=11Age 18-25, N=35 Age 26-30, N=2 Age 31-35, N=2 Age 35-40, N=7 Age 41 above, N
Yes No Yes No Yes No Yes No Yes No
eengers 77% 23% 50% 50% 50% 50% 43% 57% 25%
ssionpossible
ies 71% 29% 50% 50% 50% 50% 71% 29% 100%
ving
vate
an 17% 83% 0% 100% 0% 100% 43% 57% 100% rd of
Ringogy 46% 54% 0% 100% 0% 100% 57% 43% 50%
r Warsies 57% 43% 0% 100% 50% 50% 71% 29% 100%
atar 89% 11% 50% 50% 100% 0% 57% 43% 50%
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Appendix 2
Hello, we are students of Sunway University taking the Bachelor of Science Accounting
and Finance programme. We are conducting a survey to identify the difference in preference of
film genre among people in the campus in terms of age and gender.
Please kindly complete this brief 5 minute survey about your preferences. Thank you
very much for sparing your time to fill up this survey for us, your feedback is very important to
us upon completing our survey. All the information given will only be used for our academic
research purpose only and it will be kept private and confidential.
Questionnaire
1) Gender : Male Female
2) Age : 18-25 years old 26-30 years old
31-35 years old
36-40 years old
41 years old and above
3) How often do you watch films? Several times a week
Once a week
Once a fortnight Once a month
Once after a few months
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4) Number of films you watch per month: 1-2
3-4
5-6
7-8 More than 9
5) Rank 1-3 accordingly the film genre below, 1 being the most favourite and 3 being theleast favourite :
Drama
Comedy
Action/Adventure
Science-Fiction
Romance
Animation
Horror/Thriller
Fantasy
6) Have you watched any of the films below? (tick in the boxes below)Film Name Yes No
The Avengers
Mission Impossible series
Saving Private Ryan
Lord of the Ring trilogy
Star Wars series
Avatar
7) i) I would attend an action film because (Choose one only)\ When I watch a film, I like the special 3D effects, computer generated (CG)
animation and explosive scene.
I am able to immerse and imagine myself as a hero in the film. I like the appearance, attitude and personality of the actors in the film.
ii) I would attend a romantic film because? (Choose one only)
The portrayal of true love, sacrifice and companionship in the film.
The attraction of the opposite sex and dating process. The anticipation for a happy ever after ending.
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8) i) What is the most recent film that you watched?__________________________________________________________
ii) What is the reason for that?
__________________________________________________________
9) What is your favourite film?__________________________________________________________
10) Reason you choose film :__________________________________________________________
End of questions. Thank you.
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