Toze Labs - TechMeetup - 2012-02-15

Lessons learned from launching 5 apps

Crazy Colors

Cigarettes +1

Enigmes à Gogo

Dico Prénoms

Crosswords finder

mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

Presentations

mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

5 ugly apps

Crazy Colors

Cigarettes +1

Enigmes à Gogo

Dico Prénoms

2010 20122011

Crosswords finder

mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

TvShow Timemanaging your shows is now as fun as watching them

mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

Lessons learned

how to build a mobile app

how to market a mobile app

Customer relationship

Mobile business models

mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

How to build a mobile app

reuse and copy other apps

tableview kingdom

space driven design

www.cocoacontrols.com / www.iconfinder.commardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

How to market a mobile app

we are invisible

appboosters : beware the useless ones

blogs : how to interest them

user pikes are easy, traction is not

appannie.com / iphon.fr / freeappmagic / appgratuites.com

be lucky

mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

Customer relationship

hard with appstore

direct channel in the app

other direct channels : facebook & twitter

meet them

zendesk.com / uservoice.com / mailchimp.commardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

mobile business models

in-app rocks / banners suck

sponsored price-drop

www.bemyapp.com

paid apps are hard to sell

Lite version

Affiliation

mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

tvshow time

5,000€

150,000 downloads

Track, discover and share your tv shows in a fun and beautiful way

4 months of development

mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

Using what we’ve learned

how to build a mobile app

how to market a mobile app

Customer relationship

Mobile business models

blog articles - Appboosters

great ux & technicaly advanced

direct channel in the app

affiliation / freemium

mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

don’t think too much.try and iterate

mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15

Questions?

mardi 14 février 12