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FANTASTICThe fan funding platform for studio-backed entertainment
Fantastic is a community platform where entertainment companies pre-sell
content to engage fans and fandoms.
FANTASTIC1
“Fans want more. There is an unmet need. There is a desire to engage at a different level than what they have.”
“70% of consumers want loyalty or rewards programs based on engagement. 60% want access to exclusive content.”
PivotconBarara Zack
Chief Analytics Officer, Nielson
FANTASTIC
TestimonialsFans want to be more involved with their content
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Wayne Lim 21-Year Old Male, Batman Super-fan
“Behind the scenes, making of, bloopers, all are part of the experience to fully appreciate the masterpiece!”
“I’d like the creators to know how the fans feel and their preferences.”
Mohamed Al-Hamly 19-Year Old Male, Whedon Super-fan
“Developing our fan bases and fan communities is a vital part of our process and in a large part is
what allows us to stay competitive”
Independent Comic Book company
“Engaging our fans, especially our super fans, has shown us the immense power that is waiting to be
tapped out there.”
Large Independent Record Label
“We have actively been looking into Kickstarter and other crowdsourcing methods to incorporate
into our business ”
Hollywood Film Producer
FANTASTIC
Market Opportunity
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In 2013, U.S. consumers spent $1.5 B on film and TV
special/exclusive features.
In 2013, the film and TV industries lost $500 M by
not selling digital versions of special/exclusive features.
The Crowdfunding industry has a 90% YoY growth rate. It is expected to reach a size of
$100 B in 10 years.
Approx. 50% of all crowd funding project are entertainment projects.
Sources: Wall Street Journal, Deadline, World Bank, Digital Entertainment Group, Kickstarter, Indiegogo
FANTASTIC
Fandoms
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4.6 Million Social Followers
4 large active online
communities
51 Million Social Followers
8 large active online
communities Lady Gaga
83 Million Social Followers
3 large active online
communities
Example Initial
Content
Example Target
Content
6 years after the show ended fans brought it back as
a movie
Fans saved the show from being cancelled twice
Fans enticed the studio to make a movie after the
show was cancelled in the first season
Fantastic is ideal for an IP with an active and vocal fan base looking for more content and a better way to experience it
Fans
Connect with the community and creators to rally together for desired content
Pre-Sell
Engage Galvanize fans to market on your behalf and analyze fan data
Get great, immediate rewards while campaigning for more content
Generate a new revenue stream early in development
Creators
Users of Fantastic
The consumers that contribute to a campaign.
FansThe studios & artists producing the
content.
Creators
Benefits of Fantastic
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How It Works - Creators
Create a campaign and appeal to fans
Define unlock- able content
Determine reward items
Aggregate online fan community
Types of unlock-ables Types of rewards
Shorts
Early-Access to Soundtrack Stream
Unlock-ables are extra-content funded by the fan base Rewards are the Pre-sale items and packages
Universe Expansion
Digital Storyboards & Graphic Novel
“Making-of”
Digital Downloads
Exclusive Merchandise
Pre-order DVD/Tickets
Exclusive Collectables
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Theater Experiences
Base Fan (Free)
Digital Campaign Badges
Interact with Creators and other Fans
Premium Fan
1 2 3 +Funded Unlock-ables
Production Blog Digital Download Digital Storyboard & Level 1
DVD Pre-order Exclusive T-Shirt & Level 2
How It Works - Fans
Minimum $1 Minimum $15 Minimum $30
Fans contribute to help unlock more content. Based on the amount a fan contributes to improving the overall fan experience, they receive a rewards package. Fans receive their rewards regardless of the success of the campaign.
Every contributing fan also receives all the funded unlock-ables
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If a fan does not want to contribute monetarily to the campaign, they can still show their support for free.
8.8M unique monthly$211M raised for entertainment
3.5M unique monthly$32M raised for entertainment
Veronica Mars
Important Crowdfunding Platforms
Junction High-budget films
Others
Benchmark Projects
Targets high-net worth individuals
We The Kings Star Citizen91K backers$5.7M raised
2.3K backers$149K raised
$72M raised
Film Music Video Games
kickstarter Indiegogo
kickstarter & Independent
FANTASTIC8
(Acquired by Seedrs)
Vision
Redefine interactivity in traditional media to: Empower fans to take stake in their favorite content.
Enable creators to continue producing high-quality entertainment.
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Facilitate collaboration between fans and creators
VALUE PROPOSITION
BUSINESS MODELFantastic provides detailed demographic information, financial projections, and real time marketing analytics. Tangible information studios can use to impact their bottom line
90% of funds raised from each campaign goes back to the studios 10% goes to Fantastic
Mar
ket D
evel
opm
ent Television: $30 B
Gaming: $22 BMusic: $15 BMovies: $11 BBroadway: $1.2 BComics: $850 MEntertainment Crowdfunding: $6 BSpecial Features: $1.5 B
Current Total Addressable Market: $87.5B
*The market sizes are solely domestic. We plan to also eventually expand Fantastic to international markets
Step 1:Traditional Crowdfunding Model
Phone: 914.539.1882 Email: [email protected] letsfantastic.com
Need for new Revenue: Revenue generation from traditional sources has been decreasing. U.S. Box office for example declined 20% from the previous year. Marketing budgets are also increasing, which can make up to 70% of a films gross. This is due to new markets and increasing costs of TV advertising. Despite this studios will rarely spend more than $10M on digital marketing. This along with increasing competition for content, cost of customer acquisition is at an all time high in entertainment. Problems with crowdfunding: Almost all crowdfunding services create a lot of risk for all parties involved, where success is dependent on reaching a funding goal. Thus project creators only receive the funds, purchasers only receive the goods, and the site only receives a commissions if a project is successful. We eliminate all this risk, by not having required funding goals. From the very first sale, customers receive the product, producers get the funds, and we receive a commission. Rise of fandoms and fan communities: Fandoms (fan communities) have grown in power and size, over the last 5 years. They have saved numerous TV shows from cancellation (Chuck, Community, Arrested Development) and in other instances have brought back content in new forms (Veronica Mars, Firefly). The rise of these fandoms shows that they have an immense power and can actually impact what a studio produces.
Fantastic is a community platform where entertainment companies pre-sell content to engage fans and fandoms. Internet-based fan communities are gaining influence in the entertainment industry. In recent years fan bases have organized to save TV shows from cancellation or demand more content. Almost all of these communities are fan-built and have no direct or official connection to the content's creators or producers. Producers are actively seeking new methods to leverage crowdsourcing as a unique way to market their content, generate new revenue, and mitigate some risk. These producers are missing out on the opportunity presented by these fan communities.
Our platform introduces the incentivized pre-ordering business model - a lucrative strategy used by the gaming industry for a decade - to the rest of the entertainment industry. Through our platform, fans engage with content creators by financing campaigns that support their favorite entertainment properties by pre-ordering. In return for their early support they receive exclusive value-added content (extra features, collectables etc...).
Entertainment projects account for 50% of the crowd-funding industry. This industry was valued at $12 B at the end of 2013 and is expected to grow to $100 B by 2025. The extra-features market in TV and Film alone is estimated to be $1.5 B. We estimate $500 M of potential profit was lost due to not having a digital offering.
CURRENT MARKET ENVIRONMENTADDRESSABLE MARKET
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Step 2: SaaS Model
Year 1 Year 2 Year 3 Year 4 Year 5 Projects 5 13 28 40 VariableDistributor Margin(10%) $230,000 $594,500 $2,356,000 $9,424,000 $25,695,802
SG&A $300,000 $835,042 $1,030,042 $1,225,042 $2,032,563Product
DevelopmentSales and
Community DevPlatform Expansion
Net Profit -$70,000 -$240,542 $1,325,958 $8,198,958 $23,663,239Monthly Burn Rate -$25,000 -$69,586.83 -$85,836.83 -$102,086.83 -$169,380
SALES STRATEGY AND PIPELINE
FINANCING MODEL - Fantastic 5 Year Projection
COMPETITION
FANTASTIC
OPERATIONAL MODEL
The first few years we will work closely with studios to develop the campaigns. Year 3 and 4 is when the platform should expand; as long as we accredit producers as IP owners, they can upload content freely. Growth should kick in by Year 4, as projects lean towards mainstream, generating increased revenues.
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Breakeven in 2.3 Years
Total Funding: $300K This will get us through the initial development and marketing phases.
Phone: 914.539.1882 Email: [email protected] letsfantastic.com
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