Family Travel Blogs
Heather Greenwood Davis GlobetrottingMama.com @globetrottingmama
TBEX Microsession
Dublin 2013
www.globetrottingmama.com Living the life of a lifetime
The Path Ahead: Homework First
Why are you here?
What do you want to get out of today’s
session?
How can I help?
How can you help each other?
The Path Ahead: I’ll Go First
1. Tips for writing great family travel
posts/articles
2. Case Study: Globetrotting
Mama
My Rules for Family Travel Writing
1. Find the stories you can tell the best
2. Define your own parameters
3. Know why you’re writing
Tell YOUR Stories
Define YOUR Parameters
What’s a family?
Family Travel Stats
Peter Yesawic
h of MMGY Global
• 40% of travelers have taken their kids along on a business trip• 51% says kids have a major voice in choosing where they go and what they do
Ellen Ogintz, Taking
the Kids
• Family Travel represents 40% of trips taken by Americans, largest segment of leisure travel
• 100 million+ trips per year taken by adults with kids including grandparents (37%) = $77 billion annually
Kyle McCart
hy, Family Travel Forum
• Traditional family “married with biological kids” represents the minority of American families
Why are YOU writing?
Who are you talking to and what are you trying to tell them?
Case Study: Globetrotting Mama
What we did right:
Age
Travel light
Open itinerary
Clear sense of purpose
Case Study: Globetrotting Mama
What we learned along the way:
Can’t do it all
Pause
Who are these people?
Flexibility
Follow and Lead
Limits on sharing
Working on the road
Brands: Why it worked
- Partners not Sponsors
- Lifestyle Fit and Familiarity
-non-intrusive to our personal goals
Increased Audience Opportuinties
And so many more…
www.globetrottingmama.com@greenwooddavis
www.facebook.com/globetrottingmama