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The Pocket Beer GuideThe Essential Handbook to theVery Best Beers in the Worldby Stephen Beaumont and Tim Webb
ISBN 978-1-4549-0647-6 | $14.95 ($15.95 Canada)Paper | 4 1/3 x 7 | 320 pages (all in color)
Territory: US/Can | September 17, 2013 | Sterling Epicure
The best beers are here, so drink up! The authors ofthe acclaimed World Atlas of Beer(Sterling Epicure)have collaborated with top international contributors to
create the most extraordinary, comprehensive, and up-
to-date guide to brews available. This team of experts
provides tasting notes on an amazing selection of suds,
organized by country, complete with information on
breweries and each beers key characteristics. Beer
destinations and a calendar of beer festivals worldwide
round out the fun!
Stephen Beaumont is an international figure in
the beer world and has authored, co-authored, or
contributed to a dozen books, including the pioneering
A Taste for Beer(Storey Books) and The Beerbistro
Cookbook(Key Porter Books), the latter based on the
beer-focused cuisine of the Toronto restaurant he co-
founded. He is also a prolific journalist and has written
hundreds of articles and columns for publications as
diverse as the International Herald Tribune and Whisky
Advocate. He lives in Toronto, Canada.
Tim Webb is a renowned beer writer in Europe
and North America who focuses on Belgian andinternational craft brewing. Hes compiled eight editions
ofGood Beer Guide Belgium and co-wrote 100 Belgian
Beers to Try Before you Die (both CAMRA Books) and
LambicLand (Cogan and Mater Ltd). Webb writes for
Beer Advocate Magazine in the US and is managing
editor of his own niche publishing company. He lives
near Cambridge, England.
KEY SELLING POINTS
t Stephen Beaumont and Tim Webb are two of the worldsleading beer experts, and theyve put together this guide
with a group of top international contributors
t Follows the publication of Beaumont and Webbs well-reviewed World Atlas of Beer, which Publishers WeeklycalledThe ultimate glossy resource . . . [takes] beer-loving readerson a comprehensive,fact-filled tour
t Offers up-to-the minute information on the worlds best beers
tA convenient pocket guide thats perfect to take alongwhile traveling
MARKETING & PUBLICITY CAMPAIGN
t Reviewer mailing to beer publications and to beer writersat daily newspapers
t National and local radio campaign
t Gift guide outreach
t Digital marketing campaign
t Blog tour
Also Available
The World Atlas of Beer
ISBN 978-1-4027-8961-8
$30.00 ($35.00 Canada)
)BSEt1
/5 x 1123
/32
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The Complete Beer CourseBoot Camp for Beer Geeks:From Novice to Expert in Twelve Tasting Classesby Joshua M. Bernstein
ISBN 978-1-4027-9767-5 | $24.95 ($26.95 Canada)Hard | 8 1/2 x 91/4 | 320 pages (all in color) | Territory: WCarton Qty: 12 | Print Run: 15000 | September 2013Sterling Epicure
Through 12 easy-to-follow lessons, beer expertJoshua Bernstein demystifies the sudsy stuff, breakingdown the elements that give each type its distinctively
delicious flavor. His course hops from lagers and pilsners
to roasty stouts and mouth-puckering sour ales, and
targeted tastings teach you which flavors are appropriate
and which to dump.
Joshua M. Bernsteins first book, Brewed Awakening,
was published by Sterling Epicure in 2011. Josh is a beer
journalist and cr itic who has written for New York, Time Out
New York, Travel+Leisure.com, Forbes Traveler, New York
Times, and Gourmet.com, where he was the beer columnist.
He is a contributing writer to the drinks magazine Imbibe,
where he writes feature articles on craft beer. As a beer
expert, hes been featured on NPRs Marketplace and
Beer Sessions Radio. He lives in Brooklyn, NY. KEY SELLING POINTS
t Joshua M. Bernstein is one of the hottest experts on beerin North America, having written for major magazines,newspapers, and websites
t Both information-packed and edgy, this
beer-tasting guide is unlike any other on the market
tAn excellent gift book for all beer geeks
MARKETING & PUBLICITY CAMPAIGN
t Review copy mailing to beer publicationsand to beer writers at daily newspapers
t Digital marketing campaign
t Blog tour
c la ss t wo 5 352 Class two
beer, matching summers avored
crispness with the hearty richness
required or the cooling nights o
autumn.In time,thebeer stylebecame
closely aligned with another beer-centric
riteo theseason,Oktoberest (which
traditionally occursin September,mind
you).Munichs weeks-long celebration
o sausage,beer, and Bavarian culture
wasborn in 1810to commemoratethe
epicwedding o Crown PrinceLudwig
I o Bavaria and Princess Therese o
Saxe-Hildburghausen.
Thefrstbeersservedattheest ival
weremrzens,which in t imecameto
be identifedunder the Oktoberest
mant le.And herein begins a bit o
tricky business.In 1841,the legendary
Austrian brewer Anton Dreher unveiled
thelightly sweet,gently hopped,amber-
tintedViennalagers,which roseto ame
in the mid-1800sandlater ourished
in Texasand Mexico (seepage 54).In
1872,theMunich brewer Jose Sedlmayr
(he worked or Franziskaner,which is
today parto Spaten)released a German
spin on theVienna style,a lager hecalled
Ur-Mrzenoriginalmrzen. Itquickly
became the est ivals gold standard
and continues to set theOktoberest
templatetoday.
Though the mrzens no longer
arebrewed in March (ewbreweries
can aordto let lagers hibernate
in precious ermentation tanks
or s ix months), they remain a
delicious reminder o spring to
keep you company during theall
ideally,with a sausageat your local
Oktoberestcelebration.
dBostonsHarpoonBrewerymakes
aheckofan Octoberfestlager
andduringthelastweekendof
Septemberhoststherollicking
HarpoonOctoberfest,anannual
traditionsince1990.Expect
oompahbands,chickendancing,
kegbowling,andplentyofbeer.
h
dMunichsOktoberfestkicksoff
everyyearwitha12-gunsalute,
followedbythecitysmayortap-
pingthefirstkeg ofOktoberfest
beerandproclaiming,Ozapft
ist!Itistapped!Tefirstbeer
isservedtoBavariasminister-
president,andthentherevelry
begins.Tecelebrationnormally
welcomesmorethan7million
visitorsannually.
h
oktoberfestsmassive one-liter
beer steinis known as a Mass.
Original
Oktoberfest
Hacker-PschorrBru
Mnchen
ABV: 5.8%
S
ThisBavarianbreweryoffersa
textbookexampleoftheclassic
Oktoberfestlager.Thetawny
mrzenmakesitselfknownwith a
clean,toasty-sweetscenttempered
byatouchof spicyhops.Thetasteis
whatyoushouldexpectbutrarely
receive:smoothandpleasantly
sweet(honey,nuts)withadryclose.
Savoritalongsidea bratwurst.
Oktoberfest
BrooklynBrewery
ABV: 5.5%
S
Brooklyn Brewery doesasplendid
job with traditionalGerman
lagers,including aVienna-style
beauty,asnappy pilsner,and
theOktoberfest,which wasfirst
introduced in 2000.Brewmaster
GarrettOliverrelieson Bavarian
heirloom Munich and pilsner malts
and German noble hops to create
thisfull-bodied lagerwith bready
notesand ascintillaof bitterness.
TWO TO TASTE: MARZEN
BACKUP BEERS: Ayinger Oktober Fest-Mrzen,GreatDivideBrewing
Co.Hoss,LeftHand Brewing Company Oktoberfest,Spaten Oktoberfest
Ur-Mrzen,SummitBrewing Company OktoberfestMrzen Style
AustrianbrewerAntonDreherwasthefatheroftheViennalager,whichledtothe creationofthetraditionalOktoberfestlagerknownasthemrzen.
c la ss t wo 5 756 Class two
dIthasbecomemyhumble,anal-
retentivemissioninlife tocorrect
everybarmenuthatmistakenly
spellsNegraModelowithan
extrao insteadofan a.
h
took o in Mexico and parts o Texas,
largely as a result o Gra s exacting
standards.
Though American Prohibition and
Mexican political strie eroded Vienna
lagerstoehold in theAmericas,echoeso
Mexicosinatuation with theAustrian
style can beound in Negra Modelo
and DosEquis Amber,though theyrea
bitsweeter than thehistorical standard.
In America,the Vienna lager also hasound itsooting in the modern crat-
beer landscape,where brewersinterpret
thestyleas crisp and ull-bodied,with
lesssweetness,a nice hop zap,and a dry
fnish.InTexas,LiveOakplaysthestyle
closer to tradition with itssmooth Big
Bark Amber Lager, and Ohios Great
Lakesturns up thealcoholand hopsa
notch in itsEliotNess. Mostsurprisingly,
thatall-American exampleo American
beer,SamuelAdamsBoston Lager,is in
acta Vienna-stylelager.
Somewhere,ImsureAnton Dreher
issmiling.
SCHWARZBIER
In 1935, archaeologists unearthed a
ascinating fnd.Duringadig innorthern
Bavaria,near thecity o Kulmbach,the
explorersdiscovered a Celtictomb that
dated to around theeighth century BC.
The gravecontained an amphora, a
vase-shaped container with handlesand
a narrowneck.Apeek insiderevealed
charred,blackened crumbso partially
baked bread,one o theearliest knownbrewing ingredients.T he bread was
crumbled into water,whereupon passing
yeasts hunkered down and ermented
the mixture into something aintly
very aintlyresembling beer.
The p o ss i bl e r e ma ins o t h i s
ancientbrewmay betheorebearer o
Germanysinkiest, mostdelicious beer
style, the schwarzbier (pronounced
shvarts-beer; schwarz is German or
black).Over the ensuing centuries,
theschwarzbier evolved into a coalition
o darkand light:a crisp-drinking lager
with roasty notesbut littleo theharsh,
astringentbit terness thataccompanies
stoutsand porters.
Brewerscan achievethisby driving
down oneo two avenues.First, they
can usedehusked malt, which dials
down theburnt,roasty character.(This
is accomplishedby meanso a process
similar to ricepolishing.)Alternatively,
brewerscan borrowa trick romcold-
brewed coee.Thedark-roastedmaltsare
submerged in nonboiling water,drawing
outthe roasty avorsand noneo the
A DARK ALTERNATIVE
Breweriesin eastern Germany used to make thehybrid alt-schwarzbier,which
wasbrewed with specialaleyeast(likethe altbier; seepage 81).Thelastbrewery
specializing in these beersclosed severaldecadesago, butLouisianasBayou
TecheBrewing hasrevived thestylewith its LA-31 BireNoire,adark,beguiling
brew thatcallsto mind acup of strong coffee.
Kostritzer
Schwarzbier
Kstritzer
Schwarzbierbrauerei
GmbH&Co.
ABV: 4.8%
S
Founded in 1543,thisGerman
brewery isoneof thenationsmost
augustschwarzbierproducers.
Naturally,theflagship isnothing
shortof perfection.Thenearly
black beauty drinksdry,light,and
smootherthan asailboaton alake.
Theroasty notesof coffeeand dark
chocolate are buffed down with a
mild rounded sweetness.
Session Black
FullSailBrewery
ABV: 5.4%
S
Blacksperfumeis an intoxicating
muddleof roasted maltsand Cocoa
Puffs,childhood pleasuresin an
adultpackage.Asfor thetaste,
pleasestrap in yourtastebuds: the
crisp tonguetinglerridesa flavor
rollercoasteracrosscarameland
chocolate,with tangy floralhops
hiding in therumbleseat.The
throwback stubby bottles
are also a nice touch.Grandpa
would approve.
TWO TO TASTE: SCHWARZBIER
BACKUP BEERS: CervejariaSulBrasileiraXinguBlackBeer,Kulmbacher
BrauereiAGMnchshofSchwarzbier,TheDuck-RabbitCraftBrewery
Duck-RabbitSchwarzbier,MoonlightBrewingCompanyDeath&Taxes
BlackBeer,SpoetzlBreweryShinerBohemianBlackLager
BayouechefocusesonbeersthatcomplementCajuncuisine.
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Family ItalianSimple, Delicious Favorites Made to Shareby Gennaro Contaldo
ISBN 978-1-4549-1021-3 | $24.95 ($26.95 Canada)Hard | 7 1/2 x 93/4 | 240 pages (all in color)
Territory: US/Can | September 3, 2013 | Sterling Epicure
Gennaro Contaldo was born in Minori, in Amalfi, Italy.He came to Britain in the late 1960s and worked in
several restaurants, eventually opening up the award-
winning Passione. Later, Contaldo worked together with
Jamie Oliver at Antonio Carluccios Neal Street restaurant,
and he and Carluccio copresented Two Greedy Italians
on BBC2, followed by Two Greedy Italians Still Hungry.
Contaldos books include Gennaros Easy Italian, Gennaros
Italian Year, Gennaros Italian Home Cooking, and Passione
(all Headline Book Publishing).
KEY SELLING POINTS
t Easy, delicious family fare at a good price point
t Italian food is always popular, and this book is filled withthe authors cherished family recipes
t Gennaro Contaldo is widely known as the chef who taughtJamie Oliver how to cook Italian food. Hes a well-knowntelevision celebrity in Britain and currently works for theOliver chain of restaurants, creating the recipes and trainingthe cooking staff
MARKETING & PUBLICITY CAMPAIGN
t Review copy mailing to food magazines
t Review copy mailing to the food sections ofdaily newspapers
t Cookbook round-ups
t Digital marketing campaign
t Blog tour
Praise for the Author
Gennaro Contaldo is one of the worlds best Italian chefs. Hes a legend.
Jamie Oliver
Nothing brings people together like a good mealcooking it and enjoying it. Family Italian is aboutpreparing fresh, honest, seasonal food; instilling smart
eating habits in our children; and spending quality time
around the kitchen stove and table. From delicious
soups (like Zucchini and Basil) to homemade pastas,
rich risottos, frittatas, steak, roast chicken, and of
course desserts, these recipes are simple, tasty, and
family pleasing.
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The Good HousekeepingChristmas Cookbook3FDJQFTt%FDPSBUJOHt+PZby The Editors of Good Housekeeping
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Tea Sommelier
by Gabriella Lombardi,
photographs by Fabio Petroni
ISBN 978-88-544-0767-1 | $39.95 ($43.95 Canada) | Hard9 5/8 x 12 | 272 pages (220 color photos) | Territory: US/CanCarton Qty: 8 | October 1, 2013 | White Star Publishers
L ike fine wine, good tea is a gastronomic delicacythat possesses a deliciously wide range of aromasand flavors. And just as an excellent wine guide would
do, this richly illustrated volume initiates drinkers
into the art of tasting, making, and serving. A careful
examination of 50 grand cru teasincluding some of
the best-known varieties availablewill give drinkers a
new appreciation of what goes into a cup.
Photographer Fabio Petroni specializes in portraitsand still lifes. Over the years he has photographed
leading Italian celebrities, and he now works with
top advertising agencies where he handles the
publications of some important Italian brands.
His books with White Star include Horses: Master
Portraits, Mutts Life!, Cocktails, and Supercats! He
lives and works in Milan.
Gabriella Lombardi attended university in Granada,
Spain, where she became enamored of tea and
its rituals thanks to the citys numerous teterias or
tearooms. When she returned to Italy, Gabriella
worked as an advertising sales agent until, in 2010,
she realized her dream by opening the Ch Tea Atelier,
the first shop in Milan specializing in the tasting and
sale of quality tea. She regularly visits China to learn
more about the art of tea making and to increase
her expertise in the cultures where this extraordinary
beverage originated. Tea Sommelieris her first book.
Gabriella lives and works in Milan.
KEY SELLING POINTS
tAn extraordinary book dedicated to all tea lovers, itoffers a new perspective in tea appreciation, similar
to that oenophiles enjoytA selection of exclusive recipes, together with many
useful recommendations for ideal tea and food pairings,show how to match tea with savory or sweet dishes
t Includes a rich and exhaustive glossary summarizing thelanguage of tea and the professional tasting vocabulary
MARKETING & PUBLICITY CAMPAIGN
t Review copy mailing to beverage publicationsand drink writers at daily newspapers
t Blogger outreach
t Gift guide outreach
IlDarjeelingunt chesifaamare perlasuaspecialetexturepersistenteneltempo
forse per i neofiti leggermente allappante, ma decisamente vigorosa e mordente.
Pochi giardini produttori di t in India sono protetti come quelli di Darjeeling, que-
sto fa si che si possa parlare di t speciali, esclusivi e ricercati sotto ogni profilo: non
sisorseggiacertoinunaflte,mapiuttostoinuna sottiletazzadiporcellanaconma-
nico; la teiera perfetta ha invece una forma inglese e panciuta.
Diversa e inaspettata la questione degli abbinamenti: se con le bollicine frances
si parla di Champagne e fragole, Champagne e ostriche, Champagne e fois gras
non vale lo stesso per il liquore del Darjeeling che ci riserva un curiosa sorpresa
il suo abbinamento pi adatto infatti, con una saporita caciotta senese o con
un buon croccante siciliano
DARJEELING TEA
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November 2013
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The Holiday Kosher BakerTraditional & Contemporary Holiday Dessertsby Paula Shoyer
ISBN 978-1-4549-0714-5 | $35.00 ($38.50 Canada)Hard | 8 x 10 | 288 pages (all in color) | Territory: WCarton Qty: 12 | November 5, 2013 | Sterling
ebook: 978-1-4549-0715-2 | $9.99 ($10.99 Canada)
For kosher bakers, this book is nothing short of arevolution. Featuring more than 45 Passover dishes, plusrecipes for every Jewish holiday, this comprehensive andcontemporary collection is an absolute must-have. Even less-observant Jews will enjoy celebrating with these decadentlydelicious delicacies, including an exquisite Raspberry andRose Macaron Cake. Plus, there are nut-free, gluten-free,dairy-free, and low-sugar treats!
Paula Shoyer, Paula Shoyer, a former attorney andgraduate of Ritz Escoffier cole de Gastronomie Franaise,is a pastry chef who owns and operates Paulas ParisianPastries Cooking School, where she teaches classesin French pastry and Jewish cooking, both locally andaround the United States and Canada. She is the authorofThe Kosher Baker: Over 160 Dairy-Free Recipes fromTraditional to Trendy(Brandeis) and has appeared on FoodNetworks Sweet Genius. Shoyers articles have appearedin Washington Jewish Week, Kosher Inspired Magazine,
Joy of Koshermagazine, Whiskmagazine, and HadassahMagazine. She is an editor for the Kosher website, Kosher
Scoop, as well as the editor ofKosher by Design Entertainsand Kosher by Design Kids in the Kitchen (both MesorahPublications). She lives in Chevy Chase, MD.
MARKETING & PUBLICITY CAMPAIGN
t Jewish Book Council program
t National and local tv outreach
t Review copy mailing to Jewish food andbaking publications
t Food section outreach at daily newspapers
t Holiday gift guide outreacht Digital marketing campaign
t Food bloggers contests and giveaways
t Blog tour
KEY SELLING POINTS
t Contains 49 Passover recipesone of the hardestJewish holidays to bake for
t Will be released in time for Hannukah 2013 (November 28th)
t Paula Shoyer does media in DC area, including holidaydessert segments on TV and in magazine pieces
t Paula uses Facebook to drive traffic to her website(paulaspastry.com) and blog (kosherbaker.blogspot.com),where she posts holiday-themed articles
t Paula is in the top 20 Jewish lifestyle experts on Twitter,and tweets about menus and recipes every Jewish holiday
t Paula appears before at least 200-300 people almostevery month to capture new fans
tThere are 10 million kosher consumers in the United States;more than four million American Jews observe holidays andkeep kosher homesa huge audience for this book. Andeven nonobservant Jews often want to keep kosher on themajor holidays
tThese delicious recipes will appeal to the everyday bakerand the nut-free, gluten-free, dairy-free, and low-sugar treatswill also reach a wider audience
hol iday
. ..
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KOSHER BAKER
paul a shoyer
T R A D I T I O N A L & C O N T E M P O R A R Y
H O L I D A Y D E S S E R T S
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RECENTLY PUBLISHED
Eat, Fast, SlimThe Life-Changing Fasting Diet forAmazing Weight Loss and Optimum Healthby Amanda Hamilton
ISBN 978-1-84899-116-3 | $14.95 ($15.95 Canada)Paper | 6 x 9 1/4 | 288 pages | Territory: US/CanCarton Qty: 28 | July 2, 2013 | Duncan Baird
Welcome to intermittent fasting, therevolutionary way to diet! This hot trendhas been scientifically shown to accelerate fat
loss, shift weight from stubborn areas, and boost
general health. Eat, Fast, Slim offers a choice of
plans (plus menus) so dieters can find the right
one for their lifestyle, from a daily 16-hour fast to
twice-a-week full-day fasts with only one evening
meal, and beyond.
KEY SELLING POINTS
tAmanda Hamilton is one of the UKs most recognizedhealth broadcasters and nutritionists, with a large onlinefollowing and a web-based weight-loss program withtens of thousands of followers: amandahamiltondiet.com
t Intermittent fasting is a diet trend gaining momentumwith backing from Dr. Andrew Weil
tAn easy-to-follow diet plan you can tailor to your lifestyleand weight psychology in order to harness the fat-loss,anti-aging, and well-being benefits of intermittent fasting
t Features practical menu plans and more than 40 delicious,easy-to-prepare recipes
t Eat, Fast, Slim is receiving major coverage in the UK,including Red, Daily Express, andZest, as well as on
Gwyneth Paltrows Goop blog
tThe books weight-loss claims are supported by thelatest scientific findings
Broadcaster and nutritionistAmanda Hamilton
is one of the UKs most recognized personalities
in health and well-being. In demand both in
the UK and abroad, she produced and hosted
several health-based TV series that have now
been shown in 22 countries. Hamilton has a large
online following through her weight-loss site,
amandahamiltondiet.com, which boasts tens of
thousands of members. A regular contributor to
the national press and author of two books on
nutritionLifeDetox: Clear Physical & Emotional
Toxins from Your Bodyand Your Life and Life-
Changing Weight Loss: 3 Steps to Get the Body
and Life You Want(both cowritten with Sandy
Newbigging; Platkus Books)she is a member
of the British Association of Nutritional Therapists
and adviser to the Scottish Governments
Curriculum for Excellence.