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SUBMITTED TO:SUBMITTED TO:

DR. RASHID ALI SHAHDR. RASHID ALI SHAHSUBMITTED BY:SUBMITTED BY:

FAIZAN ATTAULLAH KHANFAIZAN ATTAULLAH KHAN

REG NO:13032REG NO:13032DATE: 05/11/2010DATE: 05/11/2010

PRESENTATIONPRESENTATION



QuotationQuotation

The greatest discoveryThe greatest discoveryof my generation isof my generation is

that a human beingthat a human beingcan alter his life bycan alter his life byaltering his attitudesaltering his attitudes

of mind.of mind.

WilliamWilliam JamesJames(1842(1842 -- 1910)1910)

philosopher & philosopher &

psychologist psychologist



The Concept of Attitude*The Concept of Attitude*

DefinitionDefinition::RelativelyRelatively lasting feelings, beliefs,lasting feelings, beliefs,and behavior tendenciesand behavior tendencies directed towar d directed towar d

specific people, groups, ideas, issues, or specific people, groups, ideas, issues, or

objects.objects.

Attitudes consist of Attitudes consist of three componentsthree components**::

AFFECTIVEAFFECTIVE == feelings towardfeelings toward

something.something.

COGNITIVECOGNITIVE == knowledge a personknowledge a personpresumes about something.presumes about something.

BEHAVIORALBEHAVIORAL == a persons behaviora persons behavior

towards something.towards something.



66

BETARI Box Model

MY ATTITUDE

AFFECTS

MY BEHAVIOR

AFFECTS

YOUR ATTITUDE

AFFECTS

YOUR BEHAVIOR

AFFECTS



VIEWS OF ATTITUDEVIEWS OF ATTITUDE

Dispositional view of attitudeDispositional view of attitude

Situational view of attitude:Situational view of attitude:--

e.g.. New comer enter into ane.g.. New comer enter into anorganizationorganization



ATTITUDE COMPONENTS ATTITUDE COMPONENTS



ATTITUDE

Social context

provides

Information

shapes

The situational view of attitude

New employeeenters in the workGroup.

Current employeesattitude about:-BossReward systemStressOutput norms

Attitude of new

Employee shapedaccordingly



THE ICEBERGTHE ICEBERG

HOW MUCH DO YOU SEE OF AN HOW MUCH DO YOU SEE OF AN ICEBERG?ICEBERG?




ONLY 10% OF

ANY ICEBERG IS

VISI

BLE.

THE

REMAINING 90% IS BELOW

SEA LEVEL.




SEA

LEVEL

10 %

90 %

VISIBLEABOVE SEA LEVEL

INVISIBLEBELOW SEA

LEVEL



The Iceberg phenomena is also The Iceberg phenomena is also

applicable on human beings «applicable on human beings «





SEA LEVEL

KNOWLEDGE

&

SKILLS

ATTITUDE

UNKNOWN

TO OTHERS

KNOWN

TO OTHERS



In other words,In other words,





SEA

LEVELBEHAVIOR

VALUES ± STANDARDS ± JUDGMENTS

ATTITUDEMOTIVES ± ETHICS - BELIEFS

KNOWN

TO OTHERS

UNKNOWN

TO OTHERS



WHAT MAKES YOUR LIFE 100% ?WHAT MAKES YOUR LIFE 100% ?

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

A T T I T U D E

1 20 20 9 20 21 4 5

K N O W L E D G E11 14 15 23 12 5 4 7 5

H A R D W O R K

8 1 18 4 23 15 18 11

S K I L L S

19 11 9 12 12 19 =

=

=

=

82

96

98

100

Let each letter of the alphabetic has a value

equals to it sequence of the alphabetical order:



...and always remember ...

Most significant change in a person·s life: change ofattitude

A positive attitude is not a destination: it is a way of life

Our lives are reflections of our attitudes

A positive attitude is like a magnet for positive results

Right attitudes produce right actions

A creative attitude is the fuel of progress and growth

ATTITUDE, NOT APTITUDE, DETERMINES YOUR ALTITUDE!

21/11/201021/11/2010 THE ATTITUDINAL INFRASTRUCTURETHE ATTITUDINAL INFRASTRUCTURE 1818