Who are we?
„We are Fairy Tailors. We sew brands‘ stories that arouse interest, evoke emotions, and
become an unique experience. All of that on social media which we just love.”
Strategy
1. Partial content production for selected Facebook profiles of
Nova TV group with following objectives to improve: – Organic reach – Engagement – Total number of Likes – Total number of Comments and Shares
2. Communication "before" / "after" analysis, reporting and
generating recommendations for further improvement.
Brief
Output FAN BASE *)
1. Number of Facebook fans was increased by 3,5 %. 2. The average weekly increase was 1.327 fans.
TOTAL ORGANIC REACH (not-paid) *)
1. Total Reach was increased by 12%. 2. Posts published on the Facebook profile TN.cz during the reporting period
were viewed on average by 183,000 more visitors / week than during the previous period.
ENGAGEMENT and USERS ACTIVITY *)
1. Engagement was increased by 0,4 %. 2. Number of active (engaged) users was increased during the reporting
period by 31,026 users / week on average compared to the previous period.
*) We did not use any kind of paid advertising during the campaign (Facebook Ads) Total Reach = The number of people who viewed any activity of the Page including Page
posts, posts to the Page by other people, Page ads, mentions and check-ins.
People engaged = The unique number of people who liked, commented, shared or clicked the Page posts.
Results
Analysis
1. Reach and Engagement is highest on Thursday between 10AM and 8PM.
2. Posts are most commented 2 hours after being published.
3. Average post lifetime is 9 hours and 45 minutes.
Analysis
1. Link posts are the most common form of content on TN.cz profile.
2. Engagement caused by this type of content (Link posts) is very low.
3. The most efficient way to improve engagement is posting pictures.
4. Communication lacks any video content that would be hosted directly on Facebook.
Enjoyed it? Let us know!
www.fairytailors.cz [email protected] www.facebook.com/fairytailors.cz @FairyTailors
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