Download - Fairtrade International Annual Report 2011-12: For Producers, With Producers

© Fairtrade 2012

For Producers,

With Producers Highlights from Fairtrade International’s 2011-12 Annual Report

© Didier Gentilhomme

© Fairtrade 2012

Producers are at

the Heart of

Fairtrade

The people we serve have a strong say in how

Fairtrade is run.

We took that to a new level last year, when the

General Assembly voted unanimously to make

producers equal owners of the global Fairtrade

system.

Producer representation in the General Assembly

will increase to 50 percent, giving producers an

equal voice in Fairtrade’s highest decision-making

body.

Fairtrade International 2011-12

Annual Report Highlights

© Fairtrade 2012

“Fairtrade is a change

agent. It promotes a new

way of being. And it works

because it’s about

involving people

throughout the whole

system in deciding on and

making this change.”

Raúl del Águila, Manager of the

COCLA coffee cooperative in Peru

and Producer Representative on

the Fairtrade International Board

© Fairtrade International

© Fairtrade 2012

Fairtrade

Producers in

2011-12



© Fairtrade 2012

Producers at

the Heart of

Fairtrade



© Fairtrade 2011

Programmes that

Meet Producers’

Needs

Fairtrade is much more than a standard-setter.

Producers are investing in their businesses,

improving their communities, and overcoming

challenges through our innovative programmes.

Fairtrade International 2011-12 Annual Report Highlights

© Fairtrade 2011

Programmes that

Meet Producers’

Needs

The Fairtrade Access Fund is the first investment

fund to offer small farmer organizations longer-

term loans, as well as technical support via

mobile phones.


© Fairtrade 2011

Venitah Kahunide

at Mabale Tea

Growers factory in

Uganda. Farmers

are planting

drought-resistant

trees to adapt to

the changing

climate.

© Nathalie Bertrams

© Fairtrade 2011

Setting Standards

with Producers Our participatory approach is what makes

Fairtrade Standards so unique.

We consult both producers and business partners

to regularly review our standards and prices,

ensuring farmers receive the best prices and

business opportunities. Producer networks are

also actively involved.


© Fairtrade 2011

Setting Standards

with Producers


© Fairtrade 2011

Working in

Partnership We know that by working with others we are

stronger than we could ever be alone.

We work with organizations and businesses who

share our vision, to deliver the benefits and

services that producers need.


© Fairtrade 2011

Luis Escobar Lara,

19, with Victor

Samuel Galix, at

COCAOL co-op

in Honduras. Irish

Aid has helped

fund our work in

Central America

since 2006 and has

now committed to

continue doing so

until June 2013.

© Sean Hawkey / APORTES

© Fairtrade 2011

2011 Retail

sales figures

Fairtrade International calculates

the total estimated retail sales value

based on both out of home sales

and retail sales since this more

accurately reflects what consumers

spend on Fairtrade products.

Out of home sales come from

products consumed outside of the

home; for example in cafés and

restaurants. Retail sales come from

consumer products bought in stores

and supermarkets.

In 2011 the following countries

calculated their out of home sales

value using the average out of

home retail price, for example the

average price of a cup of coffee at a

café: Canada, Finland, Germany,

Ireland, South Korea, Spain and

countries with no national Fairtrade

organization (“Rest of world”).

The following countries calculated

their out of home sales value using

the average retail price for

consumer products bought in stores

and supermarkets: Belgium,

France, Italy, Japan, Sweden and

Switzerland.

The rest of the countries do not

separate out of home sales from

retail sales. Out of home retail

prices often have a higher value per

volume sold than the retail sale

price found on products in stores.

Therefore, the countries that use

the out of home retail price for their

calculation may have relatively

higher sales values.


© Fairtrade 2011

Download the complete Fairtrade

International 2011-12 Annual Report here:

http://www.fairtrade.net/annual_reports.html


http://www.fairtrade.net/annual_reports.html