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Facebook and Twitter For Your Non Profit

Tips and Tricks for Enhancing Your Brand and making it “likeable”

Presented by Cathy RodgersSeven Waves Marketing


Facebook founder Mark Zuckerman


• Over 900 million objects that people interact with (pages, groups, events and community pages)

• Average user is connected to 80 community pages, groups and events


• Average user creates 90 pieces of content each month

• More than 30 billion pieces of content shared each month. (web links, news stories, blog posts, notes, photo albums, etc.)

Source: Facebook Stats: http://www.facebook.com/press/info.php?statistics


• There are more than 150 million active users currently accessing Facebook through their mobile devices.

• People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.


Referrals

68% of U.S. facebook users are more likely to buy on a positive facebook friend referral

- eMarketer


Create a Page for your Business

http://www.facebook.com/pages/create.php

Or search “create” in your fb search bar

Or find a page you like and go to the bottom:“Create a Page for My Business”


You must have a personal page in order to create a business page.


You Could be Shut Down

“Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative. “


1. Establish your Name / Brand / Intent before Starting

• A strategy is important

• facebook will not let you change the name of your page so get it right the first time.

• Designate a backup administrator


1. For all Non Profits and Small Business Owners Be sure to click

“Local Business” – Not “Brand”

1. This will let give you an additional information box on your home page

3. Or you end up with only a “founded in” box


2. Photo / Logo Size

• Expand beyond your Photo / Logo

• Avatar of your Logo displays at 200 pixels wide by 520 deep


2. Sizes

200 x 500 px

200 x 545 px

200 x 600 px

Thanks to www.Clear-River.com


After uploading large image, click back on “Change Picture”

Edit Thumbnail size

Slide box over imageto select thumb


Create new tabs and choose where new users will land when coming from the net


Monthly fee for hostingGraphics

* Caution: You want to own all the information for your brand, don’t depend on other sources / even facebook.


• Edit photos with

• Hootsuite

• Schedule facebook or Twitter posts on hootsuite


• Your Calendar

Turn your events into a 140 character note on Twitter

Create an Event on facebook Avoid Attachments


Log into your page 1-2 times per day

1. To answer all inquiries

2. To check for spam

3. Currently there are no notifications when someone makes a comment on your page


Most Under-utilized Feature

In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box.

Put your personalized info here – along with a linkto your website(s)


Reminder: Facebook is Worldwide

1. What if they land on your page? What will they see?Be sure to put your location – you now manage a mini-website / make everything is intuitive for youraudience

2. Info Tab – Be sure to fill out all information


Add Your Blog to Your Page with a tab


Search for FBML Application

To create a Landing Page Tab

FBML allows you to drop in customcode with graphics


Bring it all to facebookwith Involver.com


Add a Newsletter Subscribe Form to your Page

with an Auto Responder


How will they find you?

Set up your Facebook URL(after 25 fans)

Be found on Google

Go to: http://www.facebook.com/username/


Now you have a Link to Share

Go to: http://www.facebook.com/MySavannahBiz

When someone “likes” your page it shows up in their newsfeed …


It’s easy to update your fans

Go to Edit page / then “Send an Update”

Turn the Town Purple! Savannah Memory WalkYou are AttendingShare Public Event


Need some Leads?

•Suggest to your friends •Buy an Ad on Facebook for some exposure.

•Promote with an icon Link on your Website / Blog

•Promote with a Like Box


• Ask some open ended questions

• Offer exclusive coupons or specials • Allow your fans to post comments + photos

• Make it fun!


• Post more images & tag for better engagement

• Post news before noon – traffic is usually up 7:30 – 9:00 am / around noon / 7:30 pm – 8:30 • Trivia: Friday is one of the best days to post news


http://www.facebook.com/insights/


Twitter.com

• Twitter is getting your text message to someone via their phone (Prime spot)

• Sign up on the home page

• Put some thought into your Twtter ID, which will be the brand you are identified with • Save your passwords and have a backup for your account


• Twitter will make suggestions on who to follow based on your location – to get you started.

• Follow other people and companies that you are interested in and who you want to follow you via the “search” bar.

• Make sure you upload a photo or logo and fill in a description of your company so you will be authentic and don’t follow others w/o photo.


• Be sure to follow others:> You could be perceived as a spammer by

not following others.

• Search for topics by putting the # symbol in front of your term

• Don’t just talk about yourself

• Help promote things going on in your community


• Don’t use Twitter as a place to “vent”

• Say hello to others by using the @ symbol

• Use the “RT” in front of @7wavescathy to promote a message that person sent


15 Learnings from the Top 50 brands in facebook Slideshare.net

Social Media Examiner.com

Social Media Today.com


How to Set-Up a Facebook Page

For Your Business

On Twitter @7wavesCathy

Presented by Cathy RodgersSeven Waves Marketing