Changing Moral Standards
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Bekky is bullied by her peers because she has learning disabilities
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Observations
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Observations
“If you want to be cool, you can’t hang out with me”
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Observations
“I don’t understand why she would want to be popular instead of being my friend”
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Desired Behavioral Outcome
Re-frame kind, respectful behavior to this age group as “awesome” and deserving of a new term reward.
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Design Tip
To encourage people to engage in behaviors where the positive outcome is delayed, introduce present benefits to make the desired outcome more appealing.
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Present Benefit
Emphasize that “warm and fuzzy feeling inside” that occurs when practicing moral virtues
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Naming & Logo Design Process
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Naming & Logo Design Process
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Naming & Logo Design Process
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Naming & Logo Design Process
Tarkistaa + Vybor = VybisSounds like “vibes”, which is the intent of the program (sending good vibes)
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Naming & Logo Design Process
Bethany DillResearch, Branding, Motion Graphic for Nudge Design Studio
Storyboard