© 2018 TM Forum | 1

Exploring B2B2C digital distribution models for Telecoms

Ehtisham Rao. Founder @ Servup

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What you must understand about your digital counterparts

Cloudify, Uberize or Digitalize?

These companies built the very technology and

infrastructure they run on

Most recent successes are B2B and modeled on

supply side economics

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The last mile: Digitalize business to reach digitalized consumer

You’re direct to consumer, so are they

500 million customers used messenger to contact businesses in 2017

Ecommerce searches grew by 40% in 2016 compared with decline in other categories

Amazon gets 30% more search queries on products than Google

Amazon built the Prime business on a B2B2C model where everyone other than C is Amazon!

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The BOTs are here!

And how’s that working out for ya?!!

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A Platform built on Signals

Smart Communities

Of sponsors & participants

Not just the ones you send over networks

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A Platform built on Signals

Smart Communities

Of sponsors & participants

Not just the ones you send over networks

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TXAASTELECOM X as a Service for businesses

And access to “touch point of choice” for consumers

OTT Voice & Video

Sales and outbound

Customer Care

Billing & payments

IoT & smart city hook ups

Marketing automation

Opt-in communities

Access to brand partners

Reliable care from partners

Community sponsorships

Sponsored Data

Touch point of choice

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IOHEInternet of humanized everything

Create human consumable offer Pick up on digital offers

Put in front of customers Go through decision making

Provision service and device

Settle among providers

Improve, upsize, win back

Get on-boarded and activate

Share feedback, get support

Always on support and upgrade

© 2018 TM Forum | 9

Thank you very much for listening!

You can reach me via email at ehtisham@servup.io

M: 00923008499114

Skype: erao11

CEO, Servup.io

Ehtisham Rao