9How to succeed with native advertising

experts:

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advertising give you their insights on how to make legitimately mindblowing native advertising.In this e-book you get nine experts’ answers to the two questions:

- Why is native advertising so popular?

- How do you succeed with native advertising?

Happy reading.

INTRONative advertising is THE thing right now. The industry is booming and millions upon millions of dollars are invested in making quality sponsored content. But why is that so? And how do you become successful in your work with native advertising?Instead of us babbling away with our own answers, we want to take it to the next level, and let some of the abso-lute experts in native

EXPERT 1: Russell Oakley, Head of Business Development at The Moment - page 4

EXPERT 2: Dale Lovell, Content and Publishing Director at Adyoulike - page 6

EXPERT 3: Stephanie Losee, Executive Director of Brand Content at Politico - page 8

EXPERT 4: Leanne Brinkies, Head of Native Advertising at King Content - page 10

EXPERT 5: Peter Minniun, Head of Brand Initiatives at Interactive Advertising Bureau (IAB) - page 12

EXPERT 6: Stuart Feil, Custom Publishing Director at Adweek - page 14

EXPERT 7: Newell Thompson, Vice President of Content Marketing & Strategies for Time Inc, Sports Illustrated, Fortune, Money & CNNMoney - page 16

EXPERT 8: Sam Rosen, Vice President of Marketing at The Atlantic - page 18

EXPERT 9: Liz McDonnell, Director of Marketing at The New York Times - page 21

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Why is native advertising so popular?“Digital content continues to become more easily accessible, more creatively formed and utterly compelling for readers and viewers. The choice for consumers has become so expansive that brands and organisations must find new ways to attract attention and engage their audiences. As a result, the lines between advertising, PR, entertainment and communications are blurring and brands have realised that if you can’t beat them, join them. Use native advertising!

By naturally integrating relevant content into our online experiences, native ads can significantly increase the engagement and effectiveness of a brand campaigns. If done badly it can infuriate the reader or viewer, jarring their experience and leave a terrible taste in the mouth. However, if done well, it can appear completely seamless, a natural place for that content to sit and the passport that allows the advertiser to feature right in the slip stream of content that the reader/viewer naturally wants to consume. And this is why native advertising has become so popular.”

Push boundaries,do the unexpected

Russell Oakley is Head of Business Development at The Moment (previously known as ONE TWO FOUR, which is an international content company based in London with several offices in England, the USA and Abu Dhabi. At The Mo-ment, they are working with content strategy and produc-tion and also native advertis-ing for clients such as Levi’s, Philips, BBC World News, Audi and lots of other worldwide companies.

Content, content and even more content. The readers and viewers have so much content to choose from that brands need to find new ways to attract their attention.

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How do you succeed with native advertising?“There is a unique skill to matching branded content to the environment in which it sits so that the reader/viewer engages with the content as they would with an unbranded piece.

Firstly, to earn and maintain the trust of the viewer or reader, the brand must be transparent and honest about the fact that they are there in the first place. Ultimately, if the brand is creating content that fits naturally in this environment, it is most likely going to be content that the reader or viewer will be interested in anyway regardless of whether it is sponsored or not.

Secondly the integration of the advert onto the platform on which it sits should feel both natural and, on occasion creative in order to be transparent and not covert. This might be brand funded documentary content on YouTube or a sponsored “Top 20 list” on Buzzfeed.

And finally, the content produced should be of a sufficient editorial or production quality that it warrants the reader or viewers’ attention. The most successful brands using

“The brands that are pushing boundaries, doing the unexpected, making people think, providing value to target audience and creating talking points rather than talking about them-selves, are the brands that are winning.”

native advertising are the ones that are becoming thought leaders. The brands that are pushing boundaries, doing the unexpected, making people think, providing value to the target audience and creating talking points rather than talking about themselves, are the brands that are winning over the consumer, creating recall and ultimately a path to further engagement and purchase.”

You need to push boundaries and do the unexpected in order to get the attention of the consumers.

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Why is native advertising so popular?“Native advertising is the single biggest digital advertising trend of recent years. The reason for the popularity of the medium is down to a number of factors. Firstly, the decline and ‘banner blindness’ of banner display advertising; secondly, the growth in social media and content marketing – where consumers consume brand content in the feed; and thirdly, the explosive growth in mobile advertising. All of these three factors are interlinked and combined in native advertising growth. Native advertising is also the future of all digital advertising – where content and creativity are at the heart of the brand message, rather than a single ‘look at this’ disruptive message. All future digital campaigns will need to involve content at some stage for engagement and success.”

You need to think aboutthe customer’s needs

Dale Lovell is Content and Publishing Director at Adyou-like, the European leader in native advertising technology and native ad network. Before Adyoulike, Dale was Publish-ing Director and Co-Founder of Content Amp, a content marketing service that was acquired by Adyoulike in March, 2014. Dale has 15 years of experience in online content and online publish-ing. He has been working as a journalist, editor, online publisher and content mar-keter with leading brands and media agencies on hundreds of innovative branded content campaigns.

Banner blindness has made brands and agencies turn to native advertising to get the attraction of the consumers.

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How do you succeed with native advertising?“For success with native advertising, businesses need to think about the customer’s needs. Native advertising works best when it involves the promotion of relevant content; content that adds value to your customer’s needs. This could be a useful brand editorial or an entertaining video, but it’s using content as currency to attract and engage with your target audience. Once you have the content right then it’s important to work with the right native vendors to ensure that you distribute your content in the right environments and target the right audience at the right time. As native advertising is now becoming tradeable programmatically, the opportunity to distribute the right brand content, to the right audience, in real-time, means that the opportunities for success with native advertising are exceptional for businesses of all sizes.”

“Once you have the content right then it’s important to work with the right native vendors to ensure that you distribute your content in the right environments.”

Useful content is a great way to attract and engage with your target audience.

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Why is native advertising so popular?“I think native advertising is all the rage because it offers brands and publications a way to address digital disruption after a long era of confusion. For several years after the Internet changed the value proposition between publications and companies, companies withheld a portion of their advertising budgets while they figured out how to connect with audiences who were now scattered across the digisphere. After a period of experimentation, we determined that the way to engage was through content marketing – sponsored information. Brands can publish content and speak directly to their audiences, but they also still want to reach publishers’ audiences. How? Digital advertising is a work in progress, and it’s interruptive. Native advertising doesn’t have to be. Using your budgets to sponsor information that your brand’s audiences are interested in is very promising, and what’s more, it’s positive. Not an interruption, but rather a service.”

Stephanie Losee has just recently been appointed as Executive Director of Brand Content at Politico which is about to establish Politico Focus, an in-house depart-ment that will create native advertising for brands. Stephanie was brought in from a position as manag-ing editor at Dell, where she helped build the computer company’s content strategy.

After a long era of confusion, native advertising offers a way to address digital disruption.

and your work will succeedMake it about them,not you,

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How do you succeed with native advertising?“That’s just it – the information you publish has to be of service to the publisher’s audience, to the audience you’re trying to reach. The intent must be to give them information they need, which is sponsored by your brand. Not information you want them to have, information that is of value to them. It can be of any value – entertainment value, for example, or of value

“You don’t have to talk about yourselves in the content itself, unless the reference is highly organic to the piece.”

to them as they do their jobs. This means that promoting yourselves overtly in native advertising is not the most successful strategy. There’s already an ad attached to the content – it will say it’s sponsored by you. You don’t have to talk about yourselves in the content itself, unless the reference is highly organic to the piece. Make it about them, not you, and your work will succeed.”

Native advertising is all about giving the audience information that they need. Not information that you need them to have.

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Why is native advertising so popular?“Native Advertising is currently gaining popularity as a marketing channel for a number of reasons. I’m going to outline six of these:

1. The first and, I think, the most influential reason is the ability of native advertising to amplify brand content to a broader audience. We find that most content currently sits across a brand’s owned channels – their website, a content hub or social pages. If the brand is lucky their current customers and a small number of prospective customers see this content. This is due not only to the sheer volume of content being produced and available, but also the reduced effectiveness of organic amplification on social channels.

2. This leads to popularity reason #2 – brands are looking for a greater return on investment for the content they have created and native provides a vehicle to get eyeballs in front of their content.

Your brand needs to tell agreat story

Leanne Brinkies is Head of Native Advertising at King Content’s Melbourne office. She joined the office at mid-June 2014 and has brought her unparalleled knowledge of the digital landscape to the management of projects and native amplification of content for clients such as EnergyAus-tralia, Monash University, REA, ESUPERFUND, AMP and NRMA. Having spent the past 20 years working in media - 15 of those dedicated to digital, Leanne brings a wealth of ex-perience to her role in finding the best possible solution for clients looking to make their mark in the digital space.

Native advertising gives brands an

actual vehicle to get eyeballs in front of

their content.

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3. But why native and not another format? I think two areas in particular are driving this. The first is ‘banner blindness’. This has been around for years where viewers of online sites steer clear of areas of the site that have traditionally held banner ads. The second and more recent is the rise of the newsfeed. Users are now trained to scroll down the page to get more and more content. In both of these instances, native formats provide a solution as they are typically housed within editorial content in the centre portion of the page.

4. Another reason is the growth in online consumption across mobile devices. In any period of downtime, people are consuming more and more content through their mobile phone. Native formats and content created for mobile consumption will only increase the popularity of this marketing channel.

5. Research is beginning to show marketers the effectiveness of native advertising. As a burgeoning channel - the more results, case studies and research available, the more marketers will invest in the channel.

6. And lastly, but no means least, we are seeing marketers put more emphasis on the earlier stages in the sales funnel. Delivering content through native formats enables marketers to connect through topics of interest and utility and start a conversation with prospective customers thus increasing the usage of these formats.”

“Your brand needs to tell a great story – one that the audience is interested in read-

ing and hopefully sharing.”

How do you succeed with native advertising?“There are a few fundamentals you need to do to succeed in native advertising. Your brand needs to tell a great story – one that the audience is interested in reading and hopefully sharing; the content should be authentic and share your brand’s expertise; it needs to be relevant – there must be a logical connection between the content, the audience and the brand; be transparent – you must disclose that the content comes from your brand; and lastly, you need to work with the right partners – these partners must provide access to the right audience in a relevant, credible and respected environment.”

People are consum-ing more and more content through their mobile devices and you can easily create your native content for mobiles.

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Why is native advertising so popular?“Advertising in every new medium begins as an awkward accompaniment and, over time, matures and takes on a more natural form, fitting more comfortably within the content. Early television commercials featured nattily dressed radio announcers reading copy to the camera. It took many years for television advertising to find its natural form of mini 30-second stories within the broader program stories. Similarly, early magazine ads were stacked at the back of the book and only became integrated between stories and reflective of the publications’ look and feel over time. Today’s digital banners in the ubiquitous

Peter Minnium is Head of Brand Initiatives at Interactive Advertising Bureau (IAB) and he leads a series of initiatives designed to address the un-der-representation of creative brand advertising online. He was formerly Managing Director of Lowe Worldwide, the global creative agency network, where he held lead-ership roles overseeing inter-national operations. Peter’s passion is the intersection of creative ideas and technology and he is focused on fueling the fully fledged creative rev-olution that interactivity has long promised.

Whether it feels native or notis up to the viewer

Early magazine ads looked completely different than they do today. Native advertising wil also change over time.

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leaderboard and right rail placements are the equivalent of television, magazine and newspaper pre-adolescent forms. Banners are too often out of the reader’s activity stream, not mindful of the page content or style, and most damningly for digital, do not offer the user the ability to interact with the ad content in the same manner as content on the other parts of the page. Native advertising is simply the digital advertising industry’s adolescent growth phase as it becomes more comfortable in its own skin.”

How do you succeed with native advertising?“Books will be written on this topic, but I will provide one essential piece of advice. Remember that whether something feels “native” or not is up to the viewer: do they feel that the ad “belongs?” Focus on passing the viewer test first, and the rest will fall into place.”

“Native advertising is simply the digital advertising industry’s adolescent growth phase as it becomes more comfortable in its own skin.”

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Why is native advertising so popular?“It has become more important than ever for brands to be part of the conversation about their products, their markets and the wants and needs of their consumers. That’s really the essence of content marketing and that’s what’s been sparking its popularity. Brands have the ability to educate their consumers and provide them with useful and entertaining information that will help their consumers make a buying decision and also provide advice and insight that will be of genuine interest to their consumers. Truth is, people expect a certain amount of expertise from the companies they buy stuff from. They want their computer supplier to help them understand how to use technology to be more effective. They want their bank to help them manage their finances. They want their flour brand to share baking recipes. That’s the key to a long-lasting relationship.”

Stuart Feil is Custom Publish-ing Director at Adweek. He oversees custom publishing at Adweek, which include a mix of print and digital sponsored content programs, and he has extensive experience in con-tent-focused marketing. Prior to joining Adweek, he was editorial director of Forbes Insights, the sponsored re-search and thought leadership group at Forbes. He was also editorial director of Bredin, a boutique agency that created content-focused marketing programs for brands such as American Express and Cisco.

Trust theprofessionals

The key to a long-lasting relationship between brands and their consum-ers is for the brands to give expertise useful information.

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How do you succeed with native advertising?“It seems pretty simple. Share interesting stuff. Do it in a way that’s stimulating and entertaining. Make sure the stuff you share has something to do with what people think your

company or your product should stand for. Of course, native ad success is more complicated than that – if it weren’t, everyone would be doing it effectively. If there’s one piece of advice I’d pass on, it is to understand the needs and interests of your audience and create your content only with that in mind. And trust the professionals – there’s enormous value in the expertise of a good editor and storyteller.”

“If there’s one piece of advice I’d pass on, it is to understand the needs and interests of your audience and create your content only with that in mind.”

Share interesting, stimulating and entertaining stuff and you will succeed with native advertising.

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Why is native advertising so popular?“Native Advertising is popular right now for three reasons:1. Native advertising implies that the

commercial content will live in the “native” environment of the editorial user experience offering much greater readability and engagement for marketers.

2. Native advertising also suggests that the writing style, graphics, tone of voice, etc. will closely resemble the same DNA as the editorial content surrounding the commercial messaging. Again, offering a more elegant user experience and deeper engagement by the user.

3. Native advertising provides advertisers with a way to distribute their own voice inside of the editorial stream.”

Newell Thompson is vice pres-ident of content marketing & strategies for Time Inc, Sports Illustrated, Fortune, Money & CNNMoney. He leads a team that builds high-value content platforms for print, online, and social distribution. Prior to this post, he was EVP of busi-ness development at Moon-toast and consultant to DivX, Edo Interactive and JAGTAG. He is also a former advertising executive working with Conde Nast, National Geographic and Gannett.

HONESTBe transparent and

When you do native advertising as a brand you get the possibility to distribute your own voice on an editorial platform.

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How do you succeed with native advertising?“It is a very big question, but I will provide six essential pieces of advice – as I see it:1. Be transparent and honest. Consumers are

smart.2. Copy edit each native advertising story for

each channel. Native advertising content must speak to the reader in an effective manner – in tone, style and emotion appropriate to that platform’s voice.

3. Great writing. Headliners/touts/graphics need to be compelling and captivating. You only have a few seconds to capture the readers attention.

4. Have a strategy. This isn’t a quick fix. Native advertising content strategy takes thoughtful consideration, teamwork and planning.

5. Measure and test your native content – and respond.

6. Know what success means. Lead generation? Time spent? Likes? Shares? Retweets? Comments? Etc.”

“Have a strategy. This isn’t a quick fix. Native advertising content strategy takes thoughtful consideration, teamwork and planning.”

You need to have a clear strategy in order to succeed with native advertising.

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Why is native advertising so popular?“To understand why native advertising is so popular, we have to understand the evolution of advertising, media, and mediums’ writ large. Well, that just sounds horribly academic, doesn’t it – so big, and abstruse, that it’s probably not worth the effort?

Fortunately, I agree. So let’s embark, instead, on a Very Abridged Version of Advertising History. We start with sellers yelling at buyers on the dirt-filled streets of the local market, sharing the good news that today, and just today, you could buy, say, two papayas for the price of one. We then move, after the invention of the printing press (cue Gutenberg), to sellers attempting to convince buyers, using the written word, that their product was, in fact, better than the competition’s. A bit more sophisticated, you could say. Fast-forward to the industrial era. Mass communication. Bernays, Burnett, Bernbach, Ogilvy. Now, it’s the seller’s job to persuade consumers, often subtly and artfully, that their products were essential to their lives—and, ultimately, personal fulfillment.

Freudian psychology. Maslow. Focus groups. We, the advertising community, got deep. But the communication platforms we were using were still one-to-many, and the mediums were

As vice president of mar-keting for The Atlantic, Sam Rosen leads brand strategy, integrated marketing, and Atlantic Re:think, the publica-tion’s in-house creative group. Previously, he served as vice president of social content for DigitasLBi, where he helped form a new national practice and guided brands on thought leadership strategy. Earlier in his career, he launched his own brand content agency, Evolution – before “content marketing” was really a thing – and, over the years, he has worked closely with Fortune 500 brands like IBM, Dow Chemical, CVS, Allstate, Netflix, and many others.

by creating things that make people think or laugh or cry or cheer or snarl

succeedYou The advertising scene has changed dramat-ically through history – from sellers at the local market to mass communication.

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still only few in number: namely, print, radio, and television. Enter the now-clichéd verity that the internet came and along and changed everything. I know we all know that. But what we may not realize is that the Internet made native inevitable. Not just popular, or preferable, or convenient. No, inevitable.

Why? We’ll get there in a moment. Let’s define our terms first, though, shall we?

To be sure, what follows isn’t an industry-accepted definition – it’s mine alone – but I think it’s fairly inclusive (if I don’t mind saying so myself). Here goes: native advertising is the use of content – rather than standard display formats (e.g., banners, boxes, 30-second spots) – as advertising, in such a way that aligns with, or emulates, the format and/or sensibility of the environment(s) in which it exists.

Yes, it’s intentionally broad, and unfortunately verbose. But its inclusivity does mean that native is both the unit in your Facebook

News Feed or Twitter stream and the article on a publisher’s site. Not one or the other. Here’s why that matters, and why we can’t bifurcate native into social platforms on one side and publishers on

the other but, rather, need to see both as interrelated and intertwined:

When social emerged, brands (sellers) could no longer simply attempt to talk at consumers (buyers). They had to engage with them.

Sellers, in other words, couldn’t just be sellers anymore. They had to be participants, members, creators. Because that’s what buyers now were. What were all of their buyers creating? Content. As a result, sellers had to rely on content creation, and not just ads, to engage buyers.

In that historic transition, we have two trends: first, brands needing to play a participatory, creative role in consumers’ lives, and second, content increasingly becoming the central currency of consumer interaction online. Display advertising, as a result, could no longer serve as the only vehicle for reaching potential buyers. After all, display ads, while today still important and valuable, are inherited from their historical analogs – they’re about getting “units” on “pages.” And, well, people are doing a lot more online these days than merely consuming, or reading pages (or punching monkeys for the chance to win!): they’re creating, sharing, engaging, talking. Add to that picture that increasingly more pages began appearing online, with a kind of logarithmic ferocity. Billions of pages in fact, and many with 5, 10, 20 ads per page. It shouldn’t be a surprise, then, that, over time, display metrics – like click-through rate – began to decline.

So, brands had to adapt. They had to. Social had already pushed them in the direction of acting as content creators. Growing consumer blindness to display advertising forced them to look toward other formats. What could they turn to? The currency of the internet, of course: content.

That’s the picture we see today: sellers who can’t just be sellers needing to engage, and not just persuade or convince or shout at, buyers who aren’t just buyers. How? In a content-centric world – think: Facebook Instant Articles, Apple News, Twitter Cards, LinkedIn Pulse – there’s only one way. You guessed it: it’s content. After all, brands have always had to adapt to the world we’re living in. When the world looked a lot like print, radio, and television, display was just fine. (In fact, there weren’t any other options.) But when it started to look like social, and cross-platform, and participatory, and became driven by things like engaging and sharing and not simply consuming, advertisers had to shift.

So, that’s why native isn’t only popular today, but inevitable – and not going anywhere any time soon.”

“When social emerged, brands (sellers) could no longer simply attempt to talk to consumers (buyers). They had to engage with them.”

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How do you succeed with native advertising?“I took up a lot of space with the previous answer, so I’m going to keep this one simple and short:

You succeed with native in the same way you succeed with any other form of advertising – or content creation, for that matter. You succeed with ambition and guts and creativity and excellence and love and care and passion and purpose. You succeed by creating things that matter, that people care about, that make them think or laugh or cry or cheer or snarl.

In another post, we can talk about scale and distribution and design and shareability and anything else technical or strategic in nature. But really, when it comes down to it, successful native – to me, at least – has to do with the same qualities that make any ad, or novel, or song, or work of art unforgettable: grit, work, blood, sweat, tears, and a certain je ne sais quoi.

And for better or worse, there’s no formula for that.”

“When it comes down to it, successful native – to me, at least – has to do with the same qualities that make any ad, or novel, or song, or work of art unforgettable: grit, work,

blood, sweat, tears, and a certain je ne sais quoi.”

You succeed with native advertising with ambitions, guts and creativity.

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Why is native advertising so popular?“First of all, native advertising and content marketing aren’t one in the same. Content marketing is a marketing tactic, and native advertising is a format. Most of what we talk about is both – content marketing for a brand executed by a publisher in the style of said publisher.

So, the content marketing form of native advertising is popular with publishers chiefly because it’s a new revenue stream that helps them make up for ever-declining digital display CPMs. The reason why it’s popular with brands, media buyers and readers is a bit more complex.

Put simply, technology has fundamentally reshaped the media landscape, and along with it has fundamentally changed the advertising ecosystem and the very concept of human attention. Gone are the days of a unified, captive audience or overtly interruptive advertising – people always have something else they can pay attention to at the tips of their fingers. So now marketers (and publishers!) have to figure out how to earn an audience’s attention. We have to learn how to be additive to a reader’s experience in a way that both keeps their attention and communicates a brand’s message.”

Liz McDonnell is the Director of Marketing at the New York Times and one of the spear-heads behind the success of the native ad unit, T Brand Studio. The T Brand Studio is a result of the massive interest from advertisers looking to market their brands through the NYT platform. And the studio is enjoying great suc-cess, most recently with the announcement of the opening a new UK office.

Good native advertisingshouldn’t feel like a hard sell

With all that content out there people always have some-thing else they can pay attention to at the tip of their fingertips. So your content needs to be ooutstanding.

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How do you succeed with native advertising?“Good native content is in the voice of the publisher, not the brand. It should be in tune with the publisher’s formats and editorial voice. Above all, it must always respect readers’ existing expectations within the editorial ecosystem. What’s native to Buzzfeed isn’t native to the Washington Post.

Good native advertising shouldn’t feel like a hard sell – in fact, it’s rarely even product focused (This isn’t new – the majority of legendary TV spots and print ads focused on a brand’s identity, not the features of the product, e.g., ABSOLUT in the 90s). In fact, good native advertising understands that it is a vehicle best employed to illustrate a brand or campaign-level message, not communicate a product’s features. Similar to the way a brand’s strategy is translated into a creative message by an agency, it effectively translates a brand’s creative idea into an editorial idea.

Good native advertising is reader-first, but still clearly provides value to the brand throughout. The best examples I’ve seen manage to find the perfect intersection of what the reader wants to read and what the brand wants to say.”

“Good native content is in the voice of the publisher, not the brand. It should be in tune with the publisher’s formats and editorial voice.”

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What we doThe Native Advertising Institute is dedicated to helping marketers become successful with native advertising.

Whether you are a die-hard expert or just getting started with native advertising this is where you find the insights and tools you need to elevate your game. The Native Advertising Institute is dedicated to providing you with case studies, best practices, how to guides, analysis, industry news, and research.

Our focus is on all things native advertising from newspapers, magazines and broadcast tv, to online media like news sites, blogs, video and social media.

Why we do itYou might say that the Native Advertising Institute is a result of the latest evolvement in advertising.

Within the past 12 months, there has been a dramatic increase in the interest for native advertising. This creates an urgent need to learn more about how to actually make native advertising work, how to avoid the pitfalls, and how to drive maximum results.

Marketers of all industries are looking for ways to get their content out to their peers, engage the audience of the media and to turn that interest into actual business results.Native advertising done right holds fantastic

potential for everyone involved. It is our hope that as many of you as possible will join us on our mission to unleash that potential.

Our storyMany questions may just lead to new ideas and new solutions. And the Native Advertising Institute is the product of just that. We have found that marketing professionals need a place to go to find answers to all their questions about native advertising.

The Native Advertising Institute is founded by Jesper Laursen, the CEO of Brand Movers and Media Movers. The companies specialise in content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right, holds great potential for getting your message across to the right people, at the right time, and in the right manner.

Currently, his company Brand Movers is hosting the biggest content marketing conference in Scandinavia called Clever Content, they publish the largest magazine in Northern Europe on the subject called Content Marketing Magazine and they work with various brands and media on native advertising projects.

About usthe Native Advertising Institute

Editor - Stine F. Mathiasen

Layout - Louisa Hamilton Ferguson Photos - Thinkstock

www.nativeadvertisinginstitute.com