SURABHI SINGH

Exp: 16.3 yrs. ; 8 years in Corporate; 8.3 years in Academics and

Research

ACADEMICS

PhD -Marketing (Thesis Submitted) from Aligarh Muslim University

Advanced Diploma in Management (ADIM) equivalent to M Phil from AIMA with A grade (2012)

PGDBA(Post Graduate Diploma in Business Administration) in Marketing from

Symbiosis Institute, Pune with 1st

Division.(2006)

MCA (Master in Computer Application) from IGNOU, New Delhi with 1st

Division.(2006)

CIG(Certificate in Guidance) from IGNOU, New Delhi with 1st

Division.(2000)

MCOM (Master in Commerce) from Kanpur University with 1st

Division(2000) BCOM (Bachelor Degree in Commerce) from Kanpur University and Lucknow

University respectively with 1st

Division. (1998)

Intermediate in 1995 and High School in 1993 from CBSE Board with 1st

Division.

TEACHING EXPERIENCE

1.Associate Professor, Jaipuria School of Business (Mar, 17 –Till Date)

Job Responsibilities

Currently Associate Professor-Marketing & Data Analytics (PGDM) in the Organization.

Currently taking up Marketing subjects in PGDM I and II year. Designed the Course Curriculum of all subjects with the help of area advisory

council in Marketing. Coordinator- Website and Social Media. Engaged in executing digital marketing

strategies to improve the visibility. Coordinator-MDP. Engaged in organizing training programme based on trends of

market. Engaged in designing Student Development Programme and provide training to

students on Data Analytics. Designed and developed Management Development Programme for senior and

middle level Executives as Programme Convener and Resource Person in the area of “Digital Marketing for Transforming Corporate Culture‟, July 8, 2017, Centre for Advanced Data Analytics, Jaipuria School of Business, Campus, and Ghaziabad, India.

Achievement

Is associated with ICBTM, Dubai in Program Review Committee since January 2017.

2. Assistant Professor, GLBIMR (Oct, 16 –Till Date)

Job Responsibilities

Currently Assistant Professor-Marketing (PGDM) in the Organization. Taking up Placement Readiness Session of Marketing with PGDM II year students. Currently taking up Statistics, Research and Marketing subjects in PGDM I and II

year. Part of Social Media Team of Institute. Organizes Certification Course on contemporary subjects in association with

MSME and Ministry of Corporate Affairs.

Achievement

Is associated with AIMS-14, in Program Review Committee since 2016.

Is associated with ICBTM, Dubai in Program Review Committee since January 2017.

Is in organizing committtee DMA's Diamond Jubilee Convention- A smart NCR in 2025

on February 14, 2017.

Invited as Trainer on “Obtaining Market information and Conducting Market Survey”

for around 40 international delegates at NIESBUD on December 13, 2016.

Invited as Trainer on ‘Use of ICT in Project Management’ in NIESBUD for

around 50 international delegates on October 6, 2016.

Core committee member for organizing Mega Fest-SANKALP on November 25,

2016 where more than 25 institutes had participated. Brought Sponsorship from

Future Group. Coordinated the event of Revenue Simulation Exercises by Prof H

G Parsa.

Invited few companies like Bajaj Capital, AUDI to campus for placement of

PGDM students.

Provided the opportunity to PGDM I year for Live Projects in ITC.

Involved in CSR club in campus.

Invited as Trainer on “Obtaining Market information and Conducting Market Survey”

for around 40 international delegates at NIESBUD on February 14, 2017.

3. Assistant Professor, IMS Ghaziabad (Nov, 14 –Sep, 16)

Job Responsibilities

Served as Assistant Professor-Marketing (PGDM) in the Organization.

Involved in teaching Marketing Research, Digital Marketing, Consumer Behaviour and CRM

Organized unique live project event “Marketing Plan Contest” in association with

FMCG Company Anmol Bakers P Ltd.

Also organized creative Marketing event “T-Shirt Painting Competition” in association with Jeevom Healthcare and Bhilwara Group of Industries.

Given additional responsibility of coordination for TESS under which events like “Entrepreneurial Venture Contest”, “Social Media Boot Camp” and “Angel Investor Talk Series” have been organized. Imparted SPSS (an analytical tool) training and Internet Marketing training to PGDM students in Lab.

Additional responsibility as Coordinator of Mentoring Programme.

Achievement

Has been associated with ICMIS, Bangkok in Program Review Committtee since

2014. Invited as Resource Person on ‘Online Marketing’ in NIESBUD on May 30, 2015.

Invited as Resource Person for ‘Train the trainer on Digital Marketing’ workshop

as Master Trainer in NIESBUD on April 10,2016 Completed Consultancy project of NIIT with PGDM students on ‘Effective Digital

Marketing Tool for Skill Enhancement Programmes of NIIT Vaishali’ on May,

2016 Received appreciation for organizing FDP on Advanced Research Tools-SEM in

association with CEGR on July 4, 2015 with 55 external delegates. Invited as Resource person on ‘Identification of market and conducting Market

survey’ for international delegates in NIESBUD on July 13, 2016. Achieved success in getting the prize for my students in B School Competitions and

case study challenge. Involved in SIP and final placement of PGDM students.

4. Assistant Professor, IMS Noida (Sep, 10 –Nov , 14)

Job Responsibilities

Assistant Professor-Marketing (Deptt of Management) in the Organization. Additionally was given the responsibility of Department CRC Coordinator- PG and Area Chair-Marketing and IB.

Involved in teaching Service Marketing, Advertising and Sales Promotion,

Rural Marketing, Marketing Research, Retail Marketing, International Marketing, Marketing Management, Consumer Behaviour, Digital Marketing, Product and Brand Management in four years.

Received Memento and appreciation certificates for organizing National and

International Conferences.

Organized Marathon “Run for Health” in association with Running and Living Foundation and Morpheus Group.

Organized unique inter college and intra college events like Innovation

Competition, AD MAD Show, AD Craft and Kabadi Bazaar in the campus.

Involved in providing true learning to students. Actively involved in teaching, administration, consultancy & research.

Organized and Attended the FDPs.

Involved in Programme Coordination.

Achievement

Invited as Resource Person on “Retail Marketing” in NIESBUD for international working executives on July 17, 2015

Invited as Resource Person on “Service Marketing” in BPCL, Loni Plant for

sales staff on Nov, 2010 An appreciation letter with Rs 15000 and “A” Grade Faculty was received from

management.

5. Lecturer-Career Convent College (Jan,01-Aug,02) Job Responsibilities

Lecturer in the organization and coordinator for undergraduate programmes.

CORPORATE EXPERIENCE

1. Project Associate, Heritage Vikas Sansthan (NGO) (Jul, 09 –Sep, 10)

Job Responsibilities

Representative of Delhi, NCR for the organization.

Coordinating various welfare activities depending on the project grant received from the Govt.

Organizing various Trainings/Workshops for villagers/unemployed in order to

develop self-reliance in them.

Help them Identifying Market/Customers for their home grown products.

Worked on Government funded research projects meant to provide

entrepreneurship opportunities.

Organized seminars and workshops for teaching such entrepreneurship skills.

2. Asstt. Manager – Support Functions, CNEB News Channel (Aug, 08 –Jun, 09)

Job Responsibilities

Coordination between various departments of the channel while ensuring deployment of Management Strategies & Decisions.

Escalation of Operational Issues to Management. Identifying various Automated Software needs of Organization for internal

operations and ensure smooth deployment of the same across functions. Handling various marketing communication. Identifying potential advertising agencies and Regular Coordination with them for

Business Activities. Consolidating/ analyzing various Marketing Reports (e.g. TAM, Daily Sales

Report etc.) Analyzing & Reviewing TV Program Scheduling Activities based on TRP

ratings. Analyze & Identify appropriate Slots for various Commercials and their

scheduling. Review & Follow-up for payment schedules of key clients.

Achievement*

Exceptional contribution(Beyond Call of Duty) to the channel during Delhi Assembly Elections-2009 by :

Convincing many political candidates to spend decent budget for election

campaign through CNEB Effectively coordinating overall campaign coverage with close monitoring

with Telecast, OB Vans & Editorial teams Generated BIG REVENUE for the channel and got APPRECIATION from

MANAGEMENT

3 . Manager – Business Development, Syber Systems & Solutions P Ltd. (Sep,05 – Aug ,08)

Job Responsibilities

Identify potential customers & bagging projects for SSSPL.

Coordination between Clients & Technical Development Team (SSSPL) from

initiation till completion of projects.

Understanding Customer needs and explaining to Technical team.

Assist organization in ISO certification and ensure its regular compliance.

Driving Quality Initiatives and provide in-house trainings on QMS.

Worked on interactive technologies, E-based capabilities like E-sales, E-payment

etc. Exploring new clients for ERP based product.

Ensure from customer regarding Installation and/or Training Support, Customization and implementations.

4. Senior Executive – Business Research & Development, Sahara India Pariwar

(Sep, 02 –Aug ,05)

Job Responsibilities

Analyzing Business Opportunities in different Sectors.

Comparing with respect to Competitor‟s strategy. Draft Proposal (based on Feasibility Study) to Organization for final evaluation.

RESEARCH PUBLICATIONS/CONFERENCE PAPERS/BOOKS

Around 40 refereed publications in National, International and Conference

Proceedings. 3 Edited National books bearing ISBN Nos. with IMS publishing

house, 2 Edited books with Bharti Publishing house and 1 book review of Pearson publisher.

11 papers have been published in National publications and 7 papers in

International publications bearing ISBN Nos. Further 14 papers have been published in National Journals & 8 in International

Journals bearing ISSN Nos. Currently in Editorial Board of Journal of Management-Value and Ethics ;

Journal of Advanced Research in Operational and Marketing Management ; Academy of Business and Retail Management ; International Journal of Transformation in Operational & Marketing Management (IJTOMM)and SIU Journal of Management

NATIONAL-

1. Paper titled “Service sector: An agenda for India’s Growth” published in IMR-

MANAGEMENT SPEAK, Volume V, No 1, Jan-June 2012, pp 1-5, ISSN No-2231-

1467(National Journal)

2. Paper titled “Service sector: An Agenda for India’s Growth” published in Khoj

Journal of Indian Management Research and Practices, Volume II, Issue 2, Sep-

Dec2011, pp 24-27(National Journal)

3. Proceedings titled “Creating and sustaining customer value” Published in Macmillan

Advanced Research series with ISBN 10:0230-32275-1 in 2011 at ITS GZB

(National Publication)

4.Paper titled “GE Joint Ventures In India” published in Mangalmay Journal of

Management & Technology, Volume 6, Number 1, Jan-June 2012, pp 70-76,

ISSN No- 0973-7251(National Journal)

5. Paper titled “ Creating and Sustaining Customer Value” published in IMS

Manthan: The Journal of innovations, Volume VI, Issue II, Dec,2011 57-60,

ISSN No-0974-7141(National Journal).

6. Paper titled “E business and banking organizations” published in Gyanpratha,

Accman Journal of Management, Volume 4, Issue 1, Jan 2012, pp 33-40, ISSN

No- 0975-584(National Journal)

7. Abstract titled “Best Practices in Management Education: A Case Study of IMS

Noida” published in The Discussant, Journal of Centre for Reforms, Development

and Justice, Volume 2, Number 2, Dec 2012. (National Journal)

8. Paper titled “CRM Best Practices in India” published in Indian Journal of

Reliability Quality & Operations Management, Volume 3, Number 2, July-

December 2012.(National Journal)

9. Paper titled “Trapping the growth potential of rural market in India” published in

Amity Business Review, Vol 13, and No.1 Jan-Jun 2012.(National Journal)

10. Proceedings titled “Trapping the growth potential of rural market in India”

published with IMS Publishing House ISBN – 978-81-921148-1-1 in 2011 at IMS

Noida(National Publication)

11. Proceedings titled “CRM Best Practices in India” published with ISBN- 978-93-

81505-29-8 in 2012 at ITS GZB(National Publication)

12. Proceedings titled “Impact of Innovations in Rural Marketing: A Case Study of

HUL" published with ISBN -978-93-81505-42-7 in 2012 at Jamia Milia Islamia

(National Publication)

13. Paper titled “Emerging trends of internet banking in India” published in

Journal of Management, Value and Ethics,Vol-4,Number-3, ISSN-2249-9512,

July-Sep 2014. Global impact factor-.565 (National Journal)

14. Caselet titled “Finding solutions in the organization” published in book of IMS

Publishing House with ISBN - 978-81-921148-5-9 in 2014(National Publication)

15. Proceedings titled “A study of Consumer Buying behaviour of Perfume in

India” published with ISBN-978-93-81212-95-0 in 2014 at IMS

Ghaziabad(National Publication)

16. Proceedings titled “Emerging trends in Internet banking in India” published

with ISBN – 978-81-921148-4-2 in IMS Noida in 2013 (National Publication)

17. Abstract titled “Marketing Strategies of online Grocery in India” published

with ISBN-978-93-85000-46-1 in 2015.(National Publication)

18. Proceedings titled “Sustainability of Digital Marketing for Future Business

Prospects” published in Excel Publication with ISBN-978-93-85-777-22-6 in 2016

at MAIMS , University of Delhi (National Publication)

19. Paper titled “Excellence in Management Education: A case study of IMS

Noida” published in IMS Manthan – The Journal of innovations , Vol.IX, issue

1& 2, Jan-Dec. 2014 (National Journal)

20. Paper titled “A study on Marketing Strategies of Morpheus: A real estate

company” published in Gurukul Business Review, Vol 11, Spring 2015

(National Journal)

21. Paper titled “Study of factors influencing E banking in India” published in

Gyanpratha, Accman Journal of Management, Vol 7, No 1, 2015(National

Journal)

22. Paper titled „Impact of Digital Marketing on Indian Rural Banking‟ published

in AIMA Journal of Management and Research, Volume 10, Issue 2,

2016(National Journal)

23. Paper titled „Perception of business towards digital marketing‟ published in

Journal of Management- Value and Ethics, Volume 6, Issue 3, 2016(National

Journal)

INTERNATIONAL-

24. Proceedings titled “Sustainability issues of Heritage Vikas Sansthan” published in

Macmillan Advanced research series with ISBN No 978-935-059-038-6-in 2011 at

BIMTECH (International Publication

25. Proceedings titled “The influence of marketing strategies on software firm”

published in Bloomsbury Academic Reference series with ISBN-978-93-82563-41-9

in BIMTECH in 2012(International Publication)

26. Paper titled “Transforming Management Education for Sustainable

tomorrow” published in SNES Global Journal of Management Studies and

Research, Vol 2, Issue 1, July 2013 -(International Journal)

27. Proceedings of ICMIS 2013, Bangkok Thailand, titled “Service Quality Gap

Issues in Online Banking” published with ISBN 978-81-924713-4-1(International

Publication)

28. Paper titled “Impact of innovations in rural marketing” published in

International Journal of Rural and Industrial Development, Vol 1, Issue 1, July

2013-(International Journal)

29. Paper titled “Transforming Management Education for Sustainable

tomorrow” published in ELK ASIA PACIFIC JOURNAL OF MARKETING

AND RETAIL MANAGEMENT ISSN 0976-7193 (Print) ISSN 2349-2317

(Online) Volume 4 Issue 2, April (2013) indexed in Copernicus and Global

impact factor is 2.045(International Journal)

30. Proceedings titled “A study on Marketing Strategies of Morpheus: A real estate

company” published in Bloomsbury Academic Reference series with ISBN-978-93-

82951-43-8 in 2014 at BIMTECH(International Publication)

31. Paper titled “A study of Marketing Strategies of Software Firm: A case of

Syber Systems and Solutions” published in Journal of Research in Marketing,

ISSN No- 2292-9355, Vol 1, Number 3, 2013 (International Journal)

32. Paper titled “A study of customer expectations and perceptions in online

banking” published in SIU Journal of Management Vol 4, Number 1, June

2014(International Journal)

33. Chapter titled “A study of Marketing issues in Non-Profit Organization: Social

Welfare and Planning for Urban Rural Development Society” published in

Bloomsbury Academic Reference Series with ISBN-978-93-84898-58-8 on 4th

-5th

Dec 2014 at BIMTECH(International Publication)

34. Paper titled “Adoption of Internet Banking in India: Issues and Concerns”

published in SIU Journal of Management Vol 5, Number 1, June

2015(International Journal)

35. Paper titled “Factors Affecting adoption of Internet banking by Management

students in India” published in Journal of Advanced Research in Information

Technology & Management, Vol 2, No 1, 2015.(International Journal)

36. Paper titled “ A Study of Perfumes Buying Behaviour of Consumers in India

” published in Vol 1, No 1 (2015): Journal of Advanced Research in

Operational and Marketing Management (International Journal)

37. Chapter titled “Role of media in success of e-tailing” published in IGI Global

with ISBN-978-1-4666-99212 in 2016(International Publication)

38. Proceedings titled „Customer Perception of Online retailers in India‟

published in Conference proceedings, International Conference on

Management and Information Systems September 23-24, 2016, Bangkok,

Thailand, ISBN 978-1-943295-04-3.

39. Abstract titled „ Technological Innovations of Marketing in Digital India‟

published in Conference Proceedings, National Conference on banking the

unbanked: Financial Inclusion for Digital India on April 15, 2017 at Jaipuria

School of Business

40. Abstract titled „Financial Inclusion in Digital India – Issues & Challenges‟

published in Conference Proceedings, National Conference on banking the

unbanked: Financial Inclusion for Digital India on April 15, 2017 at Jaipuria

School of Business

Other Publications (Articles)

1. Article 'Consumer Behaviour and Innovative Marketing' published in

souvenir of IMS Noida's 3rd International Marketing Conference

2013.(Institution Publication)

2. Article „Impact of Digital Marketing on Indian Rural Banking‟ published in

souvenir of AIMA‟s 10th

National Research Conference in 2016.

3. Article „GD/PI-Tips to Crack MBA Admission in 2017‟ published in blog in

March, 2017.

BOOKS-

Edited book titled “New Age Marketing: Changing Paradigms” with ISBN -

978-81-921148-1-1 with IMS publishing house in 2012.

Edited book titled “Creating Sustainable business through Innovative

Marketing” with ISBN- 978-81-921148-4-2 with IMS publishing house in 2013.

Edited book titled “Selected Caselets in Management” with ISBN - 978-81-

921148-5-9 with IMS publishing house in 2014.

Edited book titled “Skill Development & Technological innovations for

Economic Growth-ICST2015” with ISBN -978-93-85000-46-1 with Bharti

Publications in 2015.

Edited book titled “Technological Driven Skill Development for India‟s

Growth” with ISBN- 978-93-85000-64-5 with Bharti Publications in 2016.

SEMINAR/CONFERENCES ATTENDED

NATIONAL-

Attended National Conference “Women Entrepreneurship: Challenges and

Opportunities” organized by Delhi Management Association, New Delhi and

Indus Business Academy Greater Noida at India Habitat Centre New Delhi on 16th

Dec 2010. Attended Programme on “ Emerging trends & Best practices in project

Management” organized by HRD Foundation at India International Centre New

Delhi on 31st

Jan- 1st

Feb 2011. Attended and presented a paper in National Seminar on “Service sector: An

agenda for India‟s Growth” by NIILM CMS Greater Noida on 4th

March 2011.

Attended and presented a paper in National Marketing Seminar on “Creating and

sustaining customer value: A path to glory organized by ITS GZB on 15th

and

16th

April, 2011.

Attended & presented a paper in National Seminar on New Age Marketing

organized by IMS Noida on 28 January 2011.

Attended & presented a paper in National Research Conference on Transforming

management education for sustainable tomorrow organized by AIMA on 6th

&

7th

Feb 2012.

Attended & presented a paper in National Marketing Conference on Marketing in

Emerging Markets organized by ITS GZB on 2nd

and 3rd

March 2012.

Attended two days FDP on SPSS & Research Methods organized by IMS Noida on

27th

and 28th

July 2012.

Attended & presented a paper in National Conference on Emerging Paradigm in

Marketing organized by CMS, Jamia Milia Islamia, New Delhi on 10th

Oct 2012.

INTERNATIONAL-

Attended and presented a paper in International Conference on Organizations in

New Millennium on “E business and banking organization” organized by

AKGIM GZB on 14th

and 15th

October 2011.

Attended & presented a paper in International Conference on Management Cases

ICMC 2011 organized by BIMTECH Greater Noida and School of Public

Policy, George Mason University, Virginia, USA on 1 & 2 Dec 2011.

Attended & presented a paper in International Conference on Management Cases

2012 organized by BIMTECH Greater Noida and School of Public Policy,

George Mason University, Virginia, USA on 29th

Nov- 30th

Nov 2012. Attended & presented a paper in International Conference on MESD 2012

organized by Shaheed Bhagat Singh College, DU, New Delhi in partnership with

Cerefige, France and Georgia Tech, USA on 12th

, 13th

and 14th

Dec 2012. Paper Presentation in International Conference on ICMIS 2013 by American

University of Emirates and Chitkara University at Bangkok Thailand on 22-

24th

September 2013. Attended and presented a paper in International Marketing Conference at IMS

Noida on 6th

-7th

Dec 2013. Attended and presented a paper in International Conference on Management Cases

(ICMC 2013) by George Mason University, Virginia and BIMTECH on 5th

and

6th

Dec 2013. Presented a paper in International Conference on “Emerging Paradigm shift from

Traditional to E-banking: An Empirical Study of Banks in India” at IIM

Raipur on 10-11 Jan 2014.

Attended and presented a paper in International Conference on Innovation and

Creativity Management: Future for Sustainable Development (ICM 2014) in

IMS GZB on 29th November 2014.

Attended and presented a paper in International Conference on Management Cases

(ICMC 2014) by George Mason University, Virginia BIMTECH on 4th

Dec

2014.

Attended and presented a paper in International Conference on Skill development

and Technological innovations for Economic Growth on Nov 28, 2015.

Attended & presented a paper on „Sustainability of Digital Marketing for Future

Business Prospects‟ in 3rd International conference of MAIMS, IP University on

Feb 5th and 6th , 2016

Attended and presented a paper on “Impact of Digital Marketing on Indian

Rural Banking” on 28th

-29th

March at AIMA‟s 10th

National Research

Conference, 2016

Attended and presented a paper on “Factors influencing Digital Marketing in

Technical education” in International Conference in collaboration with PHD

Chamber of Commerce and Industry on the Broad Topic of “Innovative Sustainable

Practices on 30th August 2016.

Attended and Presented a paper on “Customer Perception of online retailers in

India” in International Conference on Management and Information Systems

(ICMIS-16) organized by International Forum of Management Scholars (INFOMS)

and Chitkara University on September 13-14, 2016 at Thailand, Bangkok.

FDP/MDP/WORKSHOP ATTENDED/

FDP/MDP/CONFERENCES/WORKSHOP ORGANIZED

Attended FDP Workshop in Case Writing conducted by BIMTECH in

partnership with Emerald Group at Greater Noida on 30th

-31st

May, 2011.

Participated in Regional contest of AIMA-12TH

National Management Quiz for

Corporate -2011 on 24 Dec at New Delhi.

Attended Two Days FDP Workshop on “Structural Equation Modeling” on

18th and 19th January 2014 at JIIT, Noida.

Attended two days FDP on “Case Teaching and Case Writing” on July 6th

-7th

at

IMS Noida.

Attended Six days FDP on “Effective Teaching” on 28 July-2 Aug 2014 at JIIT,

Noida.

Attended One day MDP on Entrepreneurship: Learning & implementation

on May 16, 2015

Attended FDP on Advanced Research Tools-SEM on July 4, 2015.

Organized National Marketing Conference on “Emerging Trends in

Competitive Marketing thru Execution of Blue Ocean Strategy” held on 5th Feb

2012 at IMS Noida.

Organized National Marketing Conference on “New Age Marketing: Changing

Paradigms” held on 28th

Jan 2012 at IMS Noida.

Organized First Convocation for PGDM Students of batch 2010-12 & 2011-13

in IMS Noida on 20th

July 2013.

Organized International Marketing Conference on “Creating sustainable

business through Innovative Marketing” on 6th

-7th

Dec 2013 at IMS Noida.

Organized Two Days FDP Workshop on “Case Writing and Case Teaching”

in association with Emerald Journal on 18th

and 19th

July 2014 at IMS Noida.

Organized Caselet Writing Competition on 20th

Sep 2014 at IMS Noida.

Organized One Day FDP on Advanced Research Tools- SEM in association

with CEGR on July 4, 2015 at IMS Ghaziabad.

Organized International Conference on Skill development & Technological

innovations for Economic Growth on November 28, 2015 at IMS Ghaziabad.

Organized Convocation for PGDM Batch 2013-15 in IMS GZB on Feb 20, 2016.

Designed, developed and conducted Management Development Programme for

senior and middle level Executives as Programme Director in the area of “Digital

Marketing for Transforming Corporate Culture‟, July 8, 2017, Centre for

Advanced Data Analytics, Jaipuria School of Business, Ghaziabad, India.

EXTRA CURRICULUR ACTIVITIES

Got scholarship for studying MBA with work grant in Louisiana University, USA

in 2003. Cleared GMAT and TOEFL in the same year. Worked in Times of India, NIE workshop as consultant for Music subject in

1999. Won Medal for distinction in „Company Law‟ in B.Com in 1998.

Participated in Yuv Vani „s AIR self-composed poetry recital in 1998 as writing

English and Hindi Poems is the hobby. Attended Rajiv Gandhi Environmental Literacy Drive in 1995.

Have acquired B Music in Classical Music from Gandharva Mahavidyalaya,

Mumbai. Has written 35 Hindi Poems and 5 English poems.

AWARDS

Received Gold Medal & Certificate for holding distinction in company law in B

Com from Mahila Degree College (affiliated college of LU) in 1998. Received Memento for contribution in BBA Program in 2010-11

Received Second Best Paper Award with cash prize of Rs 4000 for winning in

Faculty Research paper presentation at one of the management college at ITS GZB in 2011.

Received Appreciation Letter for organizing National Marketing Conference

at IMS Noida in 2011.

Received cash prize reward for research paper publication in one of the National reputed Journal in 2012.

Received Reward of Appreciation for organizing International Marketing

Conference in 2013 in IMS Noida.

Received 'A' Grade Faculty with cash prize of Rs 15000 at IMS Noida in 2013.

Received Second Best Case Award with Cash prize of 75 pounds by UK

Journal, Case Centre for Case Writing at BIMTECH, Greater Noida in 2014

Received appreciation letter for organizing FDP on Advanced Research Tools on July 4, 2015 for 55 external delegates at IMS Ghaziabad.

Received appreciation letter for organizing Marketing events at IMS Ghaziabad

in 2015

Received Memento of Appreciation for organizing International Conference

in 2015 at IMS Ghaziabad.

Received appreciation letter for providing support in organizing event of Delhi

Management Association on Feb 14, 2017.

SUBJECTS TAUGHT Marketing Research, Digital Marketing, Marketing Management, Service

Marketing, Retail Marketing, Consumer Behaviour, CRM, Quantitative

Techniques for Management

ABOUT ME

https://www.researchgate.net/profile/Surabhi_Singh3

www.linkedin.com/profile/view?id=67582414&trk=nav_responsive_tab_

profile

https://scholar.google.co.in/citations?user=jxucHqEAAAAJ&hl=en

https://ssrn.com/author=2426415

https://surabhi777.wordpress.com