EXODUS 2006PROGRAM SUMMARY
PREPARED BY G2 MEDIA
Overview: Exodus 2006
46 lucky urban radio promotion winners experience the trip of a lifetime to South Africa and attend the “The People’s Celebration Concert” at Johannesburg Stadium.
“Thank you for giving me a honeymoon, a break from stress full life and thank you for letting my husband enjoy his 37th birthday back home. Thank you.”
Tayana Patterson-Crutcher-Memphis, TN
Objectives To promote cross cultural exchange
between America and South Africa To promote positive images of Africa in
mainstream American pop culture and media
To increase South African tourism in the American consumer segment
Provide platform for Clear Channel to support artists internationally
Provide original African American History Month Multi-Station Radio Promotion
Program Components
Clear Channel nat’l radio promotion 3 week national radio group contest to
win all expense paid trip to South Africa
The People’s Celebration Concert Featuring Mario, Pharrell, Sean Paul, and
Snoop Dog
Pilansberg, Johannesburg, Soweto Tour
“I did know know much about the African heritage or past, but now, I clearly understand why South Africa is such a humble and beautiful place.”
Demetraia Elmore-San Antonio,TX
Clear Channel Nat’l Radio Promotion: Cities
Albany
Albuquerque
Augusta
Baltimore
Birmingham
Chattanooga
Chicago
Columbia
Columbus
Crossville
Des Moines
Jacksonville
Detroit
Fort Myers
Greensboro
Hartford
Killeen
Laurel-Hattiesburgh
Los Angeles
Macon
McMinnville
Melbourne
Memphis
Meridian
Miami
Milwaukee
Mobile
Montgomery
Nashville
New Orleans
New York
Norfolk
Ocean City-Salisbury
Ocean City-Salisbury
Philadelphia
Pittsburgh
Sacramento
San Antonio
San Diego
San Francisco
Savannah
Sparta
St. Louis
Syracuse
Tallahassee
Tampa
Tulsa
Tupelo
Tuscaloosa
Radio Impression ChartMARKET STATION AUDIENCE # SPOTS
#
LINERS
#
FLIGHT IMPRESSIONS
CHICAGO WVAZ-FM 1,012,000* 45 90
spot 2/16 - 2/24 liner until 3/30
136,620,000
CHICAGO WGCI-FM 1,012,000 51 100 2/10 - 2/24 152,812,000
NEW ORLEANS WQUE-FM 900,000 147 60 3 weeks 132,300,000
NY WWPR-FM 1,871,500 75 75 2/9-2/24 280,725,000
NORFOLK WOWI-FM* 203,400 180 120 2/13-2/28, 3/12-3/31
61,020,000
SAVANNAH WLVH-FM
43,500 133
60 spot 2/12-2/24 web 2/12-4/8
8,395,500
TAMPA WBTP
240,900 110
120 spots 2/14 - 2/24, liner 2/13 - 2/24
55,407,000
* INCLUDES AVAILABLE INFORMATION TOTAL IMPRESSIONS 827,279,500
The People’s Celebration Concert
Mario
Pharrell
Sean PaulSnoop Dogg
“I really appreciate the opportunity to meet Sean Paul. He was the artist I longed to see perform.”
Adenia Clark-St. Louis, MO
Pilansberg, Johannesburg, Soweto Tour
Pilansberg Kwa Maritime Hotel / Game Reserve Bar-B-Que in the Bush Lion World Lesedi Cultural Village Sun City
Johannesburg Michelangelo Hotel South African Tourism Reception Dinner African Market Moloko Carnivore Restaurant
Pilansberg, Johannesburg, Soweto Tour
Soweto Mandela Museum Mandela’s House/Desmond Tutu House Freedom Square Hector Peterson Memorial Shanti Town Lunch at historical Wandi’s
“The experience I had was unbelievable and I can’t wait to share it with others.”
Zandria E. Jefferies-Detroit, MI
RESULTS 46 Americans experience SA Over 800 Million Radio Impressions* 100% of participants recommend Clear
Channel to continue promotion and/or would recommend a visit to family and friends
Clear Channel sponsored first time national group contest in various markets to an international destination
* Impressions calculated prior to live on air re cap interviews and using available data
“Clear Channel should definitely continue the Exodus promotion. This experience has changed my life.”
Jacqueline P. Jordan-Detroit, MI
MOVING FORWARD
Maximize impressions and exposure of Clear Channel program via public relations effort and media junket
Increase sales of tour packages by 75% Formally add Lesedi to schedule, and
possibly an additional South African city Work to secure TV “reality style” special
“I encourage G2 Media & Clear Channel to keep this trip as an annual event. You guys are broadening many horizons for your urban listeners.”
Ataira of Miami, FL
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