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Exhibitor Staff Training
“Why Do I Need This?”
“My Staff are Trained Professionals and
Successful Sales People”
85% of your success at a trade show or event is
reliant on your staff
WHY??
Why Train?
Because only the staff can have a conversation with the
visitor
Why Train?
They are the first connection the visitor has with your
company and brand
Differences Staff Need to Understand
The skills to approach strangersAbility to assess needs quickly/on the fly
How to conduct demonstrations in a unique environment
Differences Staff Need to Understand
Understand organizational objectives and outcomes of the event
How to capture quality information for meaningful follow up post event
Research shows a visitor will wait 15 seconds to
be engaged, if not greeted they will exit,
unlikely to return
This is why selecting the right staff and training them is so important
Benefits of Training
Prepares the staff to meet this specific audienceProvides a comfort level in an unfamiliar environmentDemonstrates how to transition their skills from what
they do everydayEmphasizes how to capture quality information for
proper follow up post show
Benefits of Training
A prepared staff are excited to be thereMore likely to carryout objectives of organization
Leaves a positive and memorable impression in the visitors mind
Sets the stage of next steps towards a sale post show
For more information on Training and/or coaching at your next
event contact:marketech360 your training and
measurement partnerwww.marketech360.com
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