EWC Reach & Impact Report
Our Audiences & Participants
2
Website
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Social Media
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Programs & Events
CONTENTS
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www.EastWestCenter.org
ENS OF THOUSANDS OF PEOPLE VISIT
OUR WEBSITE every month because they want to learn at the East-West Center. Travel restrictions and program postpone-ments due to the COVID-19 pandemic contributed to a steady decline in website traffic from January through July 2020.
However, traffic rose during the program recruitment months and rebounded slightly in 2021 as we focused on digital engagement.
The Publications and News Center sections saw the most growth in traffic, jumping 35% and 81%, respectively. Visitors to Publications sought out evergreen content on topics such as fertility in Japan and the demographics of globalization. The most popular article in the News Center, driving 19% of traffic, was the announcement of the 2022-23 Graduate Degree Fellowship; this popularity was primarily due to a successful Facebook campaign.
About EWC
Education
Publications
Homepage
Professional Dev.
Research
Events
News Center
Washington DC
Scholarships & Fellowships
May 2019-Sept 2020
Reaching New HeightsWebsite Unique Pageviews
Popular PagesWebsite traffic by section (%)T
W E B S I T E
120,000
100,000
80,000
60,000
40,000
20,000
0
MAY
JUN
E
JULY
AU
G
SEP
T
OC
T
NO
V
DEC JA
N
FEB
MA
R
AP
R
MAY
JUN
E
JULY
AU
G
SEP
T
OC
T
NO
V
DEC JA
N
FEB
MA
R
AP
R
MAY
JUN
E
JULY
AU
G
SEP
T
2019 2020 2021
16.3%
15.0%
15.1%
14.8%
With a record high in September 2021, website traffic has recovered after a COVID slump. Traffic peaks map to program application periods.
UN
IQU
E PA
GEV
IEW
S
COVID SLUMP COVID SLUMP RECOVERY
104,716
14.9%
20.5%
11.4%
10.0%
9.4%
7.7%
6.8%
5.7%
6.1%
5.9%
3.9%
7.2%
2.2%
2.3%
2.2%
2.0%
May 2020-Sept 2021
TRAFFIC PEAK
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www.EastWestCenter.org
23,871 FACEBOOK
13,751 TWITTER
6,849 LINKEDIN
2,122 INSTAGRAM
1,000 YOUTUBE
S O C I A L M E D I A
Our Social Media ReachFollowers as of September 30, 2021
REACH ENGAGEMENTSIMPRESSIONS
840% lift in reach
20202020 202020212021 2021
60,000
40,000
20,000
0
2,500
2,000
1,500
1,000
500
0
THE NEW LOOK ON FACEBOOK LED TO
367% increase in link clicks
6x shares six times more
Graduate Degree FellowshipIN COLLABORATION WITH THE EP TEAM, CER created a new visual identity for the Graduate Degree Fellowship, and as part of the digital strategy, revamped the messaging catered to its audience on Facebook.
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www.EastWestCenter.org
AST-WEST CENTER PROGRAMS DREW 436 PARTICIPANTS
FROM 54 COUNTRIES during October 2019-September 2020, including some from Europe and South America.
Our programs continue to appeal thoughout the Indo-Pacific and beyond. Participants from Asia received the largest proportion of funding (59%) and were the most
significant regional group, followed by those from Oceania (27%), the Americas (14%), and Europe (1%). The proportion of funding to participants from Asia and Oceania rose in FY20, despite an overall funding and participant decrease due to COVID-19 and related travel restrictions.
Globe Trotter
P R O G R A M S & E V E N T S
* Participants are individuals who are
on Award, or funded to participate in an
EWC program
ASIA
59% funding207 participants
EUROPE
1% funding10 participants
AMERICAS
14% funding123 participants
OCEANIA
27% funding96 participants
E
436program
participants
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www.EastWestCenter.org
AWARD COUNTRY COUNT FUNDING (% TOTAL)
United States 119 12.74%
Japan 16 6.80%
Thailand 25 6.00%
Bhutan 4 5.75%
Papua New Guinea 16 5.72%
Malaysia 10 4.34%
Vanuatu 8 4.32%
India 8 4.27%
Fiji 19 3.38%
Solomon Islands 14 3.36%
Bangladesh 5 3.09%
Samoa 8 2.77%
Burma 14 2.69%
Tonga 5 2.69%
Korea, South 13 2.38%
Taiwan 4 2.37%
Vietnam 14 2.30%
Mongolia 6 2.26%
Nepal 4 2.21%
Indonesia 15 2.10%
Brunei 4 1.90%
Afghanistan 7 1.79%
China 11 1.73%
Philippines 13 1.64%
Nauru 3 1.40%
Timor-Leste 9 1.38%
Kyrgyzstan 2 1.16%
Cambodia 8 0.95%
Kiribati 6 0.87%
New Zealand 2 0.85%
Australia 3 0.81%
Fed. Micronesia 4 0.63%
Canada 3 0.61%
Pakistan 2 0.40%
Slovenia 2 0.30%
Marshall Islands 4 0.25%
Spain 1 0.24%
Laos 4 0.24%
Hong Kong 1 0.22%
Iraq 1 0.21%
Brazil 1 0.21%
Sri Lanka 2 0.15%
Singapore 3 0.15%
Palau 1 0.09%
Tuvalu 2 0.07%
United Kingdom 2 0.06%
Iceland 1 0.05%
Norway 1 0.05%
Uzbekistan 1 0.03%
American Samoa 1 0.001%
Germany 1 0.001%
Iran 1 0.001%
Portugal 1 0.001%
Ukraine 1 0.001%
P R O G R A M S & E V E N T S
A Closer LookProgram participants by award country and percentage of total funding.
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www.EastWestCenter.org
AUG. 2021 15,658 viewersEWC Insights: Living in the Shadow of Delta: The Virus Strikes Back.
Although program participant numbers were down in FY2020, the Center greatly expanded its outreach through virtual events.
Virtually There
47,843ATTENDED VIRTUAL EVENTS
P R O G R A M S & E V E N T S
115,145TOTAL
VIEWERSHIP
40,000
35,000
30,000
25,000
20,000
15.000
10,000
5,000
0
2020 2021
VIE
WER
SH
IP
MA
Y
JUN
E
JULY
AU
G
SE
PT
OC
T
NO
V
DE
C
JAN
FEB
MA
R
AP
R
MA
Y
JUN
E
JULY
AU
G
SE
PT
Event ViewershipMay 2020-Sept. 2021 (September data is partial)
33,798
Total viewership* of events for the reporting period of May 2020–September 2021 came in at 115,145; of this count, 47,843 were people who attended our digital events live via webinar or livestream. This expansion in event outreach complements our programmatic reach in advancing the Center’s mission.
* Viewer counts include individuals who attended a virtual event live or viewed a livestream on YouTube or Facebook. Viewership is live attendees plus later video views.
16,474
OCT. 202015,170 viewers
Celebrate Micronesia
Festival
OCT. 202012,872 viewers
Play for the Vote Hawai‘i
Events that contributed to the highest peaks in 2020-2021
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www.EastWestCenter.org
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