everyday advocacy and beyond
flickr: Nancy Dowd
Carolyn Foote Westlake High School Library
What defines your library?
flickr telstar logistics
flickr: telstar logistics
Library branding
Create a presence
• in your school
flickr: Lester Public Library
on your websiteCreate a presence
Create a presence show, not tell
Create a presence
• on social networks
Create a presence
• in district channels
http://www.eaneslibraries.edublogs.org
Create a communication network
Network with local businesses
Tell your library’s story
• Collecting data http://www.mls.lib.il.us/ennounce/2010/04_03/schoollibrariesvalue.asp
Tell your library’s story
• Local networks
• to your principal/headmaster
• to your teachers
• in the community
• in your political organizations
• even in email (signatures)
technolibrary http://animoto.com/play/rwQEqz5YhZN65wRAQEoi4g
Made to Stick by Chip and Dan Heath
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories
http://incentive-intelligence.typepad.com/incentive_intelligence/2007/02/sticky.html
Advocating during a crisis• consult the professional (ALA, AASL, ASLA, CLA) materials
look for models
• New Jersey, Spokane Moms, Save Our Libraries, etc.
http://www.schoollibraryjournal.com/article/CA6590045.html
1strategize
2quantify
3demonstrate
Understand and plan
1 OCLC/Webjunction
Strategize
• Standards and Mission Statements
Flickr: Woodlawn School
Strategize
• What do your stakeholders value?What do your decision makers value?
flickr: Tony Crider
Quantify and demonstrate
flickr: Nancy Dowd
Maximize resources
• social media
• listservs
• public forums
• parent volunteers
• professional organizations
flickr: kevinspencer
Resources
• Making a case for advocacy (article and links)http://www.schoollibraryjournal.com/slj/printissuecurrentissue/885802-427/everyday_advocacy_making_a_case.html.csp
• Library Associations
• Canadian http://www.cla.ca/Australian http://www.asla.org.au/American http://www.ala.org/
Carolyn FooteWestlake High School LibraryAustin Texas
www.futura.edublogs.org
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