The importance of employer brand and how personal brands are of influence
Marlene de Koning Solutions Consultant @ Linkedin @Marlene_dKoning
EUROPE
@HROToday EUROPE A companies employer brand is twice as likely to drive job consideration as its company brand
2X
of recruiters don’t understand their own employer brand.
50%
Corporate Executive Board- thought leadership survey. 2012
@HROToday EUROPE CEO as trusted as Employees
2014 Edelman Trust Barometer Annual Global Study Think about different types of informa5on you may read, see or hear about a company. For each topic, select which person you trust most to provide you with credible and honest informa5on about a company.
Company’s CEO Company’s Employee Media Spokesperson
@HROToday EUROPE Your employees’ social networks are over 10X
larger than your companies followers
While only 2% of your employees share your companies social content
They are responsible for 20% of your overall social engagement
@HROToday EUROPE
Content Ad’s
Career Page Followers Jobs
We need to re-think how we engage passive Talent
@HROToday EUROPE
Content Ad’s
Career Page Followers Jobs
Let them build a relationship with your organisation.
@HROToday EUROPE Get started with your leaders
1. Give them what they need
2. Support your strategy with data
3. Keep cultural differences in mind
6% 8% 10% 15%
29%
44% 70
0%
20%
40%
60%
Talent Brand Index Weber Shandwick and KRC Research, The Company behind the Brand: In Reputation We Trust
@HROToday EUROPE 5 steps to engage your employees
1. Get C-suite support to drive widespread participation 2. Encourage employees to enhance their profile on social networks 3. Incentivize through referral program 4. Organize meetups and recognize ambassadors 5. Don’t forget new hires
Top Related