ETHICS
Chapter Six
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What are ethics?
Ethics refers to the values that guide a person, organization, or society—the difference between right and wrong, fairness and unfairness, honesty and dishonesty.
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Ethical decisions are based on
Our moral choices Norms of society Legal principles Organizational values Professional values
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A person’s ethical choices depend on several factors but are not limited to our: Culture callout Religion Education
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Culture, as well as the fields of philosophy and religion, provide the framework for ethics.
Utilitarianism Aristotle's “Golden Mean” Kant’s Categorical Imperative Mill’s principle of utility Judeo-Christian ethic
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These codes of ethics must be:
Monitored Assessed Enforced
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Professional ethics are often referred to as “applied ethics,” a commonly accepted sense of professional conduct that is translated into formal codes of ethics.
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Can you identify some ethical dilemmas confronting society? Clue: Cultural, Religious, Business,
Government, Political, Media
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PRSA Code of Ethics
See text, Figure 6-1
Advocacy
Honesty
Expertise
Independence
Loyalty
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Public Relations Society of Americaand the International Association of Business Communicators both have codes of ethics that govern the practice of public relations.
Honesty and fairness are stressed.
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Can you name the dirty deed with the corporation in these white collar crimes?EnronArthur AndersenWorld ComAdelphia CommunicationsTycoMartha Stewart
C
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The Corporate Reform Bill was signed to impose rigorous sanctions on corporate criminalsby President Bush.
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A question to ponder…
Can ethics and profits co-exist?
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What leaders in your opinion have high credibility? International/National Federal/State/Local government Business Community
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Corporate Codes of Conduct are needed to: Increase public confidence Stem the tide of regulation Improve internal operations Respond to transgressions
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What is corporate social responsibility? A social norm that holds that any social
institution is responsible for the behavior of its members and may be held accountable for their misdeeds.
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Social Responsibility Categories
Product lines Marketing practices Corporate philanthropy Environmental activities External relations Employment diversity in retaining and promoting
minorities and women Employee safety and health
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Ethics in Government
Can you identify the name to the political transgression hall of shame?Gary ConditJames TraficantDick MorrisRobert Torricelli
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Code of Ethics for the Society of Professional Journalists
Call out text fig. 6-6 pg.144
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What are some issues that have cropped up with regard to ethics in journalism?
Clue: Sources, Bogus stories,Not crediting properly
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Some of the areas of concern:
Internet journalism Reality Television TV bogus News programs Print journalism scandals
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Four Relevant Ethical Theories:
Attorney/adversary model by Barney and Black
Two-way Communication model by Grunig Enlightened self-interest model by Baker Responsible Advocacy model by
Fitzpatrick and Gauthier
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Six Core Values of the PRSA Code
Advocacy Honesty Expertise Interdependence Loyalty Fairness
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Professional practice must be based on the code of ethics
Social responsibilityOrganizational values
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