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Media Consumption Habits
Social Media Use in Agriculture Sector
Source: KTT/J.LeBoeuf (2012)
A plan for social media fitness
Social Listening Maintain Social Channel Integration and Outreach
Getting Started
• Listening
– Follow twitter feeds, Facebook
pages/people, Pinterest, YouTube
– Follow bloggers (subscribe via RSS
direct to Outlook)
– Identify who the influencers are
• People with large/engaged audiences
Who are you talking to? (Now / In 5-10 years)
Will you be on their radar?
Emergence of Social Search
Graph Search
A Look a Trends in Social
• Facebook and Twitter still the elephants in the room
• YouTube - a search engine
• Youth demographic beginning to abandon Facebook
(SnapChat)
• Twitter acquires Vine (6 second ‘video’ clips)
• Visual content, highly shareable (moving beyond text
only updates)
• High rate of technology evolution
• Mobile-friendly and apps
• Predictive Algorithms
• Kickstarter and crowdfunding
Define Your Strategy
• What is the business need you are fulfilling?
– Publishing
– Marketing (self/industry/institution/company)
– Networking
– Discussion
– Professional Collaboration
Create Your Accounts
Consider:
– Do I have sufficient content? If not, where else
could I pull from? (curation)
– What type of content do you want to convey and
to whom?
• Which social channel is your audience on
• Are you creating shareable content?
Foodland Ontario Social Media Landscape
Foodland Ontario Website
Best Practices on Social
• Create a content strategy
– Compelling / Shareable
– Storytelling
– Ask conversation starters
• Seek partners and influencers to build your
audience/community
• Speak the #language on @twitter
• Integrate content on feeds where possible
• Be active
Visual Content - Infographics
Building Endurance and Running
• How will you measure success?
– Awareness measurements (shares, retweets)
– Engagement measurements
(comments/mentions)
– Click-through conversion (ads/links)
• Risk mitigation – what are the threats?
• Outreach and participation beyond your channel
Information Automation
A Word From My Sponsor
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