Contents

Business Description

Business Life-cycle

Financial

Marketing Plan

Target Market

Future Development & Conclusion

Business Description

• What’s your foods for “everyday life” ?

“eat for living”

as well as having a

“fine dining”

Introduction

• Leeds

• Live in the city.

Business Description

“ The Goals of our services is to provide our customers with quality foods and our best services

that exceed their expectations on basic food order in their usual life. ”

“ The Goals of our services is to provide our customers with quality foods and our best services

that exceed their expectations on basic food order in their usual life.

Objective

Save the customer time

Value for money

Offer good taste and quality foods

Best service and guarantee on-time food delivery

Business Description

Highest quality

The variety of choice

Convenience

Corporate catering

Customer database

Word of mouth

Keys to success

Business Ethic & Management

Business Life-CycleBusiness Diagram

Business Life-Cycle

Recommended by“ Dining Out”

Leeds Guide Magazine

Chinese: Red Chili

Indian: Akbars

Italian: Salvo’s

Japanese: Chino Latino

Mediterranean: Olive Tree

Thai: Chaophraya

Partnership Restaurants

Target MarketFine food aims to satisfy the needs of individuals and household residents of Leeds city

The population of Leeds is more than 700.000 and there is not other company which offer similar services

The company has features that can offer great benefits especially to two target markets

People who work in Businesses and organizations during lunchtime.

Middle income families (during the dinner time)

74.49 %

Target Market

Features

Variety of meals

Delivery Service

Offer healthy food

Order in Advance

Benefits

Satisfy all different tastes

Save Time

Avoid unhealthy food

Preparation of schedule

Features & Benefits

Strengths & Weaknesses

Strengths

It will be the only company that offers this kind of services

Broad Market

Customer loyalty can be in high levels

Weaknesses

High cost for the operation of the business

We depend on the owners of the restaurants

Difficult to cover the needs of the customers in the whole area of the City

Marketing plan

Pricing strategy

Advertising & Promotion

Sales & Distribution

Marketing plan

• From restaurants :

10% standard eat-in service charge will go into our account, due to we will be replaced as delivery.

Pricing strategy

• From customers :

the standard delivery charge will be expected as £2.00 within green zone, in addition, £1.00 more for every extra two miles.

Marketing plan

• Direct marketing will be used by providing flyers, posters to the targeted customers.

Advertising & Promotion

• Advertising on the company website.

• Company information

(website & telephone no.)

can be picked up in the co-operating restaurants.

Marketing planSales & Distribution

• Call center• Website

(menus are available on the website)

PaymentCash & T are allowed to make the paymentCards can also be used when order on Internet

Financial

• 25,000 in total which coming from two parts – Owner capital 10,000 (2,000 for each)– Bank loan 15,000 (interest 7.9% per year)

Office equipment 10,000 pounds

Technique support 1,000 for sit-up and monthly payment

Rent 613.2 per months pay one in advance

Promotion 5,000 pounds in total

Capital

• How to use it

Financial

Major outcome

– Power supplies– Advertisement– Salaries– Rent– Office supplies – Technique– Insurance– Bank load

Major income - Two way for charge:

delivery charge and service charge

- The high transaction is during June to November

- the gap for transaction: 3,000 to 7,000 times

- The avg of transaction will be around 5, 000 per months

For detail to look at cash flow

Outcome and Income

Financial

0

20000

40000

60000

80000

100000

120000

Feb 08 May 08 Aug 08 Nov 08 Feb 09

sale Surplus Balance

Financial

At the end of the year ;• Total sale profit will be 276,010 pounds • Total net profit will be 80,637.30 pounds

For detail to look at Loss and Profit; Balance Sheet

Total revenue

Without the total of outcome for this years;cooperate tax for government of small organisation and long-term loan for bank are taxable and liabilities payment for company.

Cooperate tax will be occupy the 19% of total sale revenueTotal long-term loan will be 7.9% for bank loan

Recommendations

Pick up point as a easier way

to save your time on the way home.

Develop the call center

in terms of the customer database which will have.

Promotion and advertising campaign“best meal for your best friend” & “two for one”

References

Anonymous (2008) Guide to writing a winning business proposal http://www.bytestart.co.uk/content/businessplans/30_1/business-proposal-guide.shtml [access: January 7 2008]

Dibb S., Simkin L., Pride M.W. and Ferrell C.O. (2006) Marketing—concepts and strategies 5th European edition Houghton Mifflin New York

DATAMONITOR (2007) Foodservice in the United Kingdom—Industry profile www.datamonitor.com [access: July 2007]

DATAMONITOR (2007) Profit Foodservice in the United Kingdom—Industry profile www.datamonitor.com [access: July 2007]

Leeds City Council [online] (2008). About Leeds, available from: http://www.leeds.gov.uk/About_Leeds.aspx [Accessed 14 February, 2008].

Leeds Statistics [online] (2008). Area: Leeds Metropolitan District, available from: http://statistics.leeds.gov.uk [Accessed 14 February, 2008].

Leeds Guide (2007) Dining Out 07/08 Leeds: Leeds Guide Ltd

Wickham, Philip A. (2006) Strategic Entrepreneurship 4th edition Financial Times Prentice Hall London

Thank You