How to Engage Top Experts With Video
Jeff OgdenCreator and Host
Marketing Made Simple TV
@fearlesscomp
Today You Will Learn
• How to create entertaining and educational videos which attract top experts in your industry.
• How to get the attention of those top experts.• Why you need three objectives.
@fearlesscomp
Jeff Ogden is the Creator and Host of the popular TV on the Web show, Marketing
Made Simple TV. He’s also known as
The Fearless Competitor.
Prior to Marketing Made Simple TV,
Jeff was host of Mad Marketing TV,
sponsored by Act-On Software.
About Me
@fearlesscomp
Personal Keys• Be utterly fearless!• Learn all the time.• Brainstorm ways to improve.• Find mentors and use them.• No wine before its time.
@fearlesscomp
Why must you be fearless?
What if you were asked to do something you’ve never done?
What if it requires a lot of risk and exposure?
What would you say?
@fearlesscomp
I said “Yes!”
@fearlesscomp
Learn from the past
Mad Marketing TV was a show created by Act-On Software and hosted by Jeff Ogden
No Calls to Action. Only ran at YouTube and the Act-On blog.
Jeff booked the guests and did the interviews.
“Hired Gun”
@fearlesscomp
Moving from V1 to V2 – key goals
1. Syndication to top sites
2. Calls to Action
3. Highly entertaining and famous guests
@fearlesscomp
Interview the very best
Move The Needle
Move The Needle
Move the needle by sitting down with pen and paper.
Identify the top 5 experts you’d like to meet.
Then find their contact information.
Think of how you might help THEM
Reach out
Who are Your Top Experts?
@fearlesscomp
1. Have the courage to be fearless2. Commit to continuous improvement3. Set critical thinking time4. Always be helping5. What are your three values/objectives?
Key Takeaways
@fearlesscomp
It premieres every Thursday at noon ET/9am PT
Syndicates 2 weeks later.
www.marketingmadesimple.tv is the main show site
Where Can You Find Marketing Made Simple TV?
www.marketingmadesimple.tv
Thank You!
Learn more at
@fearlesscomp
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