Enabling the CloudDr Michael HarriesDirector, Technology Strategy, Citrix
Company Overview
• 2007 Revenue: $1.39 Billion
• 4,800+ employees in 35 countries
• 8,000 partners in over 100 countries
• 215,000 customers
– 94% customer loyalty
– 75% of all Internet users
– 70M corporate users
– 1,000,000 servers running Citrix infrastructure
– 100M online virtualization sessions
• Microsoft “Global ISV of the Year” 03, 05, 08
• Leader in Application Delivery Infrastructure
Users Apps
Citrix Delivery Center: Enterprise Apps Delivered
Enterprise IT as a ServiceEnterprise IT as a Service
•• XenApp XenApp –– Apps Delivered as a ServiceApps Delivered as a Service
•• XenDesktop XenDesktop –– Desktops as a ServiceDesktops as a Service•• NetScaler NetScaler –– Web Apps DeliveredWeb Apps Delivered
•• XenServer XenServer –– Dynamic Data CentersDynamic Data Centers
Apps andthe Cloud
Citrix Online
Citrix Online
Access your PCAccess your PCfrom Anywherefrom Anywhere
Powering Your Powering Your Support SuccessSupport Success
Online Meetings Online Meetings Made EasyMade Easy
Online Events Online Events Made EasyMade Easy
THE CLOUD
CloudCloud
Phase I
Apps as a Service
Established
Phase II
IT Infrastructure
Land Grab
Phase III
App Platforms
Emerging
!
Cloud “Wrappers” offer applications to enterprises and consumers• Virtualization Powered• Minimal infrastructure
Clouds upon Clouds: Amazon EC2 Ecosystem
Enterprise
Customer
Amazon EC2
• S3 - Simple, reliable storage
• $0.75 per VM hour
• Managed Bandwidth
• Online secure billing
Result: an “innovation firestorm”
• Rapid prototyping of new business models and ideas
• No IT infrastructure
• Small start-up can scale to global proportions
“30 employees. More than
300,000 paying customers. 288,000,000 photos.”
Powerful New IT Consumption Models
• New York Times used S3/EC2 to process– 4TB of TIFFs
– Into 1.5TB of PDFs
– Using 100 EC2 Xen VMs
– And HDFS (Hadoop)
• In 24 hours
• For $240!
HWnHWn
……
HW0HW0
Server 1Server 1 Server nServer n
OSOS
AppApp
OSOS
AppApp
……
HWHW
VM1VM1 VMnVMn
XenXen
OSOS
AppApp
OSOS
AppApp
IT as a Service: “Virtual Data Center in the Sky”
……
HWHW
VM1VM1 VMnVMn
HypervisorHypervisor
OSOS
AppApp
OSOS
AppApp
IT as a Cloud Based Service
Virtual Machines
Distributed virtual storageVirtual datacenters
on demand
Anywhere EverywhereAnywhere EverywhereOn demand Pay as you goOn demand Pay as you go
• Enterprise IT as a service
cloud with granular SLAs,
including HA and DR
• Managed, secure
• Virtual Compute / Storage
• Virtual Private Datacenters
• Virtual Desktops
• Owned or outsourced
Users Apps
Where Does Citrix Fit? Citrix Delivery Center
Delivering Enterprise IT as a ServiceDelivering Enterprise IT as a Service
XenDesktop XenDesktop ·· XenApp XenApp ·· NetScaler NetScaler ·· XenServerXenServer
NetScaler Delivers 75% of Internet Users Each Day
�
00011011001111010101110001101011001101010001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 00100011101010
Deliver fast, secure consumer apps
Deliver fast, secure enterprise web apps
Xen is great. It’s powerful and
easy to use. But most important is the very active
community around it.
That was a very big reason for
us in selecting Xen.
Xen Powers the World’s IT Infrastructure Clouds
Werner Vogels CTO, Amazon.com
”
“
Want: Any VM on Any Platform at Any Time
VHDVHD
DMTF OVF: Portable Virtual Appliance Format
OVF
Citrix Project Kensho
OVF
Value Proposition
HWnHWn
……
HW0HW0
Server 1Server 1 Server nServer n
OSOS
AppApp
OSOS
AppApp ……
HardwareHardware
VM1VM1 VMnVMn
XenServerXenServer
OSOS
AppApp
OSOS
AppApp
Enterprise Class IT Services
Four nines
Virtual Infrastructure
“Server in the Sky”
“Overload in the Sky”
Dynamic Dev / Test
& DeploymentCA, DR, HA and
Failover
Dynamic relocation of
services to the sky
Fault Tolerant
Virtual Infrastructure
Enterprise Data Center
Desktops as a Service
OSOS
AppApp
AnyWhere
ICA High Speed Delivery
ACME Data Center
User ProfilesUser Profiles
App Virtualization App Virtualization Virtual Desktop
Dynamic VMDynamic VM
SynthesisSynthesis
AppsApps
User User SettingsSettings
OSOS
Citrix XenDesktop
Reference Architecture
Virtual Server Containers
Workload Distribution System (grid engine)
Commodity Hardware Infrastructure
Customer Application / VM ManagementCustomer Application / VM ManagementCustomer / Consumer App TransactionsCustomer / Consumer App Transactions
Workload management reporting
!
and billing
$/CPU/hr$/GB$Gbps
• Scalability is key
• Local / NFS / iSCSI
storage• Multi-tenancy
Dynamic Workload ProvisioningDynamic Workload Provisioning
XenServerXenServer
Consumption
based pricing
Consumption
based pricing
ISVISV
PartnersPartners
Summary
• Citrix power’s the world’s SaaS / Web 2.0 Apps today
• IT Infrastructure is a key new feature of the Cloud
• Citrix and our Partners enable the enterprise class IT-Infrastructure cloud
• Lots more coming ...
Users Apps
Citrix Delivery Center: Enterprise Apps Delivered
IT as a Service IT as a Service
•• XenApp XenApp –– Apps Delivered as a ServiceApps Delivered as a Service
•• XenDesktop XenDesktop –– Desktops as a ServiceDesktops as a Service•• NetScaler NetScaler –– Web Apps DeliveredWeb Apps Delivered
•• XenServer XenServer –– Dynamic Data CentersDynamic Data Centers
Apps andthe Cloud
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