EMOTIVE TRIGGERS

situational & swot

-  Markets -  Competitors -  Supply Chain analysis

ENTER YOUR Target Market’S HEADSPACE

(Relevant Thoughts and Needs)

Segmenting & targeting:

What do our customers want? Consistent, sound, steady, established,

predictable

SKILLFUL

INDEPENDENCE Arms length,

autonomous, non-aligned, self-determining

BELONGING

Affiliated, connected,

welcome, at home

STABILITY

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion.”

- Donald Calne (Neurologist)

Now to capture that emotion!

IDENTIFYING triggers

-­‐  Using qualitative profiles and AMPS/SAARF information of the respective target markets.

-­‐  Review SWOT, Situational Analysis, Brand Positioning.

-­‐  Red Ocean Blue Ocean/ Strategy Canvas. -­‐  Identify emotive triggers

EMOTIVE

Likeability rules!