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    ICT Sector in the Philippines

    Emma V. Teodoro

    President, CAI-STA, Philippines, Inc.

    Trustee, Philippine Exporters Confederation

    Council member, Export Development Council

    Chairperson, Networking Committee of Trade Policies and ProceduresSimplification

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    Outline

    Background

    Challenges and Opportunities

    Government Policies Private Sector Role

    Areas of Cooperation

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    Background

    ICT fastest growing sector of the Philippineeconomy IT-BPO

    Contact center operation

    Back office processing/shared services

    Software development

    Architectural and engineering services

    Animation services

    Transcription services Games development

    Communications

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    Background

    Internet usage to reach 21.5 million in2008 according to IDC forecast

    Every corner has an internet cafmainuse is gaming or entertainment, surfingand emailing

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    Challenges and Opportunities

    Volatile currency exchange rate

    Increasing salary

    Manpower development Management of growth

    Infrastructure development

    Development of other cities outside Manila

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    Government Policies

    Office of the President Computerization and networking of government agencies

    top priority

    Commission on Information and CommunicationsTechnologynation-wide ICT coverage E-Commerce Act

    Department of Trade and Industry, PEZA and Board ofInvestments Promote investments and facilitate business

    Intellectual Property Rights

    Data privacy guidelines

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    Government Policies

    Manpower development Mobilization of Technical Education and

    Skills Development Authority (TESDA) to

    train 70,000 near hiresgovernment givesPhp 350 million training grant

    Department of Education curriculum andteacher development geared towards

    knowledge industry Commission on Higher Education

    curriculum that raises standards

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    Government Policies

    National Telecommunications Commission (NTC) Republic Act No. 7925to promote and govern the

    development of Philippine telecommunications and delivery ofpublic telecommunications services

    Republic Act No. 6849to provide for the installation,operation and maintenance of public telephones in each andevery municipality

    Executive Order No. 59compulsory interconnection ofauthorized public telecommunications carrier

    Executive Order No. 109improve provision of local

    exchange carrier service Executive Order No. 467policy on operation and use of

    international satellite communications service.

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    For more Information

    IDC Reports

    The Philippines TelecommunicationsReport 2008 by Business Monitor

    Regulation of theTelecommunications/ICT SectorThePhilippine Experience 19002007

    BPA/P report

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    Private Sector Role

    BPA/PBusiness Processing Association of the Philippines(BPA/P) Contact Center of the Philippines (CCAP) Animation Council of the Philippines (ACPI) Medical transcription Industry Association of the Philippines (MTIAPI) Philippines Software Industry Association (PSIA) Game Developers Association of the Philippines (GDAP)

    Philippine Electronics and Telecommunications Foundation(PETEF)

    Information Technology Association of the Philippines (ITAP) Legislative advocacy

    Data privacy bill Labor laws

    Training Investments

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    Areas of Cooperation

    Standardization

    Joint manpower development program

    Advocacy for easier movement of peopleto be able to share expertise and skills

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    StandardizationClassification ofActivities: Animation

    Process of giving the illusion of movement tocinematographic drawings, models, orinanimate objects thru 2D, 3D, etc. Includes2D animation from layouts to final compositing,digital ink and paint service, 3D animationusing the latest software like Maya, XSI,3DStudio Max, etc., Pre-production servicefrom storyboarding, character & production

    design, key backgrounds and layouts, 3D and2D animation for games, flash animation foranimated series (broadcast quality).

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    StandardizationClassification ofActivities: BPO/Shared Services

    Backroom operations and shared

    financial and accounting services:

    The recording of commercial

    transactions for businesses or others;preparation of financial accounts;

    examination of financial accounts and

    the certification of their accuracy;

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    StandardizationClassification ofActivities: BPO/Shared Services

    Outsourcing for market research and

    public opinion polling: Investigation on

    market potential, acceptance, and familiarity

    of products and buying habits of consumersfor the purpose of sales promotion and

    development of new product, including

    statistical analyses of the results;

    investigation on collective opinions of thepublic about political, economic and social

    issues and statistical analysis thereof;

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    StandardizationClassification ofActivities: BPO/Shared Services

    Outsourcing for business & management

    consultancy activities: The provision of

    advice, guidance or operational assistance

    to businesses (and the public service);arbitration and conciliation between

    management and labor; activities of

    management holding companies;

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    StandardizationClassification ofActivities: BPO/Shared Services

    Processing of data employing either the

    customers or a propriety program: complete

    processing of data supplied by the customer,

    data entry services, scanning of documents;management and operation on a continuing

    basis of data-processing facilities belonging

    to others; time share computer services;

    web hosting;

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    StandardizationClassification ofActivities: BPO/Shared Services

    Data base activities and online distribution ofelectronic content: Online distribution of content, butnot to units where online publishing is done inadditional forms of publishing; assembly of

    compilations of data from one or more sources;provision of on-line access to proprietary databases;on-line data base publishing; on-line directory andmailing list publishing; other on-line publishing,including e-book; web search portals; internet search

    sites, internet gamesites, internet entertainment sites,and electronic learning; and

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    StandardizationClassification ofActivities: BPO/Shared Services

    Hardware Consultancy: Consultancy

    on type and configuration of hardware

    with or without associated software

    application.

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    StandardizationClassification ofActivities: Contact Center

    Answering and transmitting call from clients byusing human operators, automatic distribution,computer telephone integration, interactivevoice response systems or similar methods toreceive orders, provide information, deal withcustomer requests for assistance or addresscustomer complaints, debt collection,collective handling of letters, faxes, e-mails,

    postal mail catalogues, web-site inquiries andchats and the collection of info from customersduring in-store purchasing.

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    Standardization: Outsourcing forArchitectural & Engineering Services

    Consulting, civil engineering design,

    architectural drawings, engineering

    drafting, printed circuit design, wireless

    devices, display technology, electroniccomponents, printers, CAD/CAM,

    geographic information system, digital

    mapping.

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    StandardizationClassification ofActivities: Software Development

    Analysis and design, prototyping,

    programming and testing, customization,

    reengineering and conversion,

    installation and maintenance, educationand training of systems software,

    middleware and application software,

    software development management;

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    StandardizationClassification ofActivities: Software Publishing

    Production, supply and documentation of

    ready-made (non-customized) software:

    operating systems; business and other

    applications; computer games for allplatforms; and

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    StandardizationClassification ofActivities: Software Consultancy

    Development, production, supply and

    documentation of made-to-order

    software based on orders from specific

    users; web page design; softwaremaintenance.

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    StandardizationClassification ofActivities: Others

    Other IT enabled services not elsewhere

    classified.

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    Manpower Development Program

    Joint development of courses

    Publication of courses

    Investment in training institutions

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    Advocacy

    Easier movement of people - visa

    Sharing of expertstechnical andmanagement

    Manpower sharingskills and language