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GOLDEN RULESFOR WEB DESIGN
Ana Renata Avlas, Rugil Bazyt,Roberta Keblyt, Natalija Kupreenkait,Aleksandr imukovi
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MARKETING AND THE INTERNET
Internet usage continues to grow steadily
More than 1,802,330,000 internet users at present
Internet provides new opportunities
NATALIJA
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WEBSITE AS A MARKETING TOOL Source of information Advertising tool
Word-of-Mouth online
Tool to improve CRM
Customers can interact freely
Improvements in customer service
Customers feedback
Educate your customer
NATALIJA
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EIGHT GOLDEN RULES1. Strive for consistency2. Enable to use shortcuts
3. Offer informative feedback
4. Design dialogs to yield closure
5. Prevent errors
6. Permit easy reversal of actions
7. Support internal locus of control
8. Reduce short-term memory load
NATALIJA
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STRIVE FOR CONSISTENCYConsistency implies same thing in similar situation
1. Identical terminology
(prompts, menus, help)
2. Consistent visual layout
(fonts, color, etc.)Start Stop
Start Stop
Inconsistent interface design
Consistent interface design
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RENATA
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ENABLE TO USE SHORTCUTSA good UID (user interface design) should have:
1. A set of familiar abbreviations
2. Special keys for most frequently used tasks
3. Hidden commands
Example > www.yahoo.com
User can press a letter n to start a new
message, or f to forward it
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RENATA
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OFFER INFORMATIVE FEEDBACKImportance of response
Reduction of uncertainty
Visible change
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ALEKSAS
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OFFER INFORMATIVE FEEDBACK3
ALEKSAS
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OFFER INFORMATIVE FEEDBACK3
ALEKSAS
www.tvm.lt
http://tvm.lt/enhttp://tvm.lt/enhttp://tvm.lt/en8/12/2019 Eight Golden Rules
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OFFER INFORMATIVE FEEDBACK3
ALEKSAS
www.tvm.lt
http://tvm.lt/enhttp://tvm.lt/enhttp://tvm.lt/en8/12/2019 Eight Golden Rules
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DESIGN DIALOGS TO YIELD CLOSUREDialogs should have a beginning, middle and an end
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ALEKSAS
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DESIGN DIALOGS TO YIELD CLOSURE4
ALEKSAS
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PREVENT ERRORS/Limit errors a user can make Gray out menu items
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RUGILwww.tvm.lt
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PREVENT ERRORS/Limit errors a user can make No letters in a numeric field
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RUGILwww.tvm.lt
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ALLOW EASY REVERSAL OF ACTIONS
1. As much as possible, actions should be reversible
Trash can
2. Design decision should include
History size
Undo and back buttons
3. Let the users know that they can reverse an action
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RUGILwww.tvm.lt
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SUPPORT INTERNAL LOCUS OF CONTROLExperienced users want
to be in charge of
the system
The system responds to users actions
Design the system to make users
the initiators of actions rather than
the responders
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ROBERTA
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KEY ELEMENTS OF WEBSITE DISSATISFACTION
Surprising system
actions
Boring data entries
Difficulty in obtaining
necessary information
Inability to produce
the action desired the
action desired
ROBERTA
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REDUCE SHORT TERM MEMORY LOAD1. Millers Magic 7 theory is the basis of
many Web page design decisions
2. Give users only:
7 choices in the active window 7 items on menu bar
7 tabs at the top of a Website page
7 items in a pull-down menu
7 items on a bulleted list
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ROBERTA
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THANK YOU!
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