www.ef.com/solutions

Hong-Kong, 9 november 2010

EF Education First, provider of the

world’s largest online English school,

has launched its Mobile English app

for the iPhone, available for free on

Apple’s App Store today. Combining

EF’s Online School’s powerful

learning tools with the ease of use

of the iPhone, the app will allow

EF students to learn Engl ish

anytime, anywhere.

“We center everything we do

around the needs of our students,”

says Bill Fisher, President of EF’s

online learning department. “When

we saw that our students were

using their mobile phones to look

up words even more frequently than

to browse the web, we realized we

had an opportunity to put English

learning literally into the hands of

our students.”

From the company that brought the

world 24-hour access to live English

teachers, the EF Mobile English app

brings the magic of the iPhone to EF’s

online learning platform. EF’s new

English learning app is also available

on the iPad and iPod Touch. Beyond

essential features such as dictionaries

and translation tools, the EF app gives

students access to 5,000 flashcards,

English pronunciation practice tools,

listening tests, and other study

materials. Most importantly, the

app responds to student progress,

tailoring each session to the student›s

needs for optimal learning efficiency

and speed.

“EF has always pushed innovation.

We’re excited to bring our platform

to the mobile space and continue

to uphold our mission of making

English learning available anytime,

anywhere,” Fisher adds.

Learn English anytime, anywhere, with EF’s free Mobile English app

To download eF’s free mobile english app, please go to http://bit.ly/eFmobile englishApp

eF Language Learning Solutions EF Language Learning Solutions is the world’s premier provider of language training services for companies. Since its founding in 1965, EF has worked with more than 1,200 companies and helped more than 15 million students learn a new

language. EF Language Learning Solutions offers a full range of tailor-made training: in-company, online, and abroad, or in any combination. EF’s approach guarantees the highest return on your company’s language training investment. Thanks to over 40 years of experience, professionalism, and

impressive results, EF’s language programs enjoy a 98% satisfaction rate. EF Language Learning Solutions is an EF Education First company. For more information on EF Language Learning Solutions please visit: www.ef.com/solutions Media inquiries, please email: press@ef.com