Market and Industry Drivers
Hype cycle for Cloud Computing 2011
Hype cycle for Business Intelligence 2011
Traditional vs. Cloud Computing
Typical On-premise Life CycleTraditional Computing
Manually Provisioned
Dedicated Hardware
Fixed Capacity
Pay for Capacity
Capital & Operational Expenses
Managed via Sysadmins
Cloud Computing
Self-provisioned
Shared Hardware
Elastic Capacity
Pay for Use
Operational Expenses
Managed via APIs
or Shared Resources
Purchase Software
Purchase Hardware
Find space in Datacenter
Configure Systems
Setup Dev and Test
Create Migration
Plan
Configure Networks
Configure Databases
…
클라우드 컴퓨팅은 업무 프로세스 단계를 줄이고 단순화 하고IT자원 비용을 줄임
MicroStrategy Cloud - Offering
Complete BI Solution On-Demand
Cloud BI2
3
Cloud Sources
On Premise
Multi-Dimensional
Data Stores
File Structures
Apps &
Web Services
Data Warehouse
Cloud Data Integration
DeliverAggregateIntegrateAcquire
Cloud Warehouse Services
Customer Warehouse
Cloud MicroStrategy BI Services
Inte
lligence
Serv
er
OLAP
Serv
ices
Distrib
uti
on
Serv
ices
Report
Serv
ices
Tra
nsa
ction
Serv
ices
Micro
Stra
tegy
Web
Micro
Stra
tegy M
obile
Micro
Stra
tegy
Office
Mobile
Office
Browser
Portal
Cloud Data Integration
• On-demand data integration services• Pre-defined mappings for accelerated
on-ramp• Access to Many different data connect
ors• Flexible solutions to support various d
ata integration requirements
Cloud Warehouse
• On-demand data warehouse services
• Tiered solution to meet customer performance needs
• Can scale and grow based on customer requirements
Cloud MicroStrategy BI
• Industry leading BI Platform• Tuned for high performance an
d scale• Complete set of Best of Breed BI
tools for companies to build out power BI Applications
MicroStrategy Cloud - World Class BI Platform
Lower Total Cost
Build Anything
Performance
5• All five styles of BI
• Web and Mobile
• Big Data Analytics
• Any data source
• The latest optimized hardware and software
• Run by performance experts
More Secure
• Highest levels of security and operational control
• 99.5% availability SLA
styles
Faster, Agile
48Hour Delivery
• Save millions up front
• Reduce TCO
No Software No Hardware
Cloud BI Customers
Over 200 terabytes of datab
ase capacity, available global
ly
More than 18,000 BI and
visualization projects
24,000 users from over 100
countries
More than 1000 organizations, ra
nging from the Fortune 50 to SMB
s
Retail Financial Servic
es
CPG/ Manufacturing Healthcare /Life Scie
nces
Other
Media / Advertising
Big Data?
PEOPLE DATA
Facebook, Google+,
LinkedIn, Twitter
Google, Bing,
AMEX, MasterCard,
PayPal, VISA
TRANSACTION DATA
Finer Granularity
Greater Frequency
SENSOR DATA
RFID, In-Store tracking,
GPS, Environmental
CUSTOMER DATA
Website Behavior,
Purchase Patterns
PROCESS DATA
Efficiency, Profitability,
Process Instrumentation,
Your
Business
BIG
DATA
BIG
DATA
Amazon,
eBay, iTunes
Volume페타~제타급의 데이터
Velocity데이터의발생속도
VarietySNS, 사용자데이터, 등의데이터다양성
Complexity정형/비정형 데이터
Infrastructure
Analytic Platform
Unstructured / NoSQL
Hadoop Connectivity
DW Appliance
High-Performance BI
External Data Analysis
Text Analytics
Key Word Issue Area Solution Area
Big Data?
Data Volume
140 Million
Tweets Sent Per Day
8 Exabytes
of Business
DataCreated Annually
by Companies
4 Exabytes of
Sensor DataCreated Annually by
RFIDs, GPS, Phones
35 Hours
of Video Uploaded Every
Minute to YouTube
30 Billion New
Content Pieces Added Monthly to
10 Trillion Texts Projected Worldwide
for 2013
MicroStrategy Big Data Architecture
큐브/사용자DBDW ApplianceMap Reduce
ExadataHANA
관계형 DB
Analysis Services
In-Memory Cube Query EngineAnalytical Engine
(300+Function, Data Mining)
MicroStrategy
DesktopMicroStrategy
WebMicroStrategy
MobileMicroStrategy
Office
MicroStrategy Visual Insight
MicroStrategy Social Intelligence
MicroStrategy High Performance BI
Hadoop기반의 MicroStrategy 활용
Maturity of Data Access
RDBMS
1. Hadoop에서 직접쿼리해 만든 In-Memory Cube를Visual Insight를이용해 분석
2. Hadoop에직접 접근해쿼리해 활용
다차원비즈니스 모델
ETL
3. 모델 기반의 Hadoop 접근. RDBMS에서가능하지 못했던방대한 데이터 분석
4. 멀티소스 쿼리 :Drilling을 통해 In-Memory Cube, RDBMS, Hive를자유롭게 접근해 분석
MicroStrategy Visual Insight
대용량데이터에대해서도빨리특정 이상치를발견
우수한 시각화 표현을이용해 데이터에대한 보다
빠른 이해를 제공
IT지원없이쉽고 빠르게대시보드작성
30분내에 원하는비즈니스질의에 대한 해답을 찾음
1. 데이터로드
2. 비즈니스용어로 매핑된다차원 큐브생성
3. 시각적인데이터 분석
Visual Insight는 누구나 쉽게 IT 지원 없이 데이터에 대한 탐색과 이해를 할수 있도록 지원
MicroStrategy Visual Insight
Visual Insight는 언제 어디서든지 모든 비즈니스 질의에 대한 빠른 해답을 제시
직관적인 분석
Sort
Drill
Thresholds
Metrics
300+ Calculations
Short Cut Metrics
Rank Filters
우수한 시각화
Graph Matrix
Maps
Table or Crosstab
Heatmaps
Pie
Image Layout
Network Visualization
Density Maps
쉬운 조작
Checkboxes
Radio Buttons
Sliders
1234 Text Input
Marquee Select
Quick Search
데이터 소스
Departmental Data Mart
Enterprise Data
Warehouse
Personal Data
MicroStrategy Mobile
트랜잭션 멀티미디어Business Intelligence
그래프 분석 지도데이터탐색 출판데이터 시각화 PDFs ePubs Video승인관리 편집가능한표
컨텐트 탐색
지불표 알림
• 멀티미디어 컨텐트• 모바일 정보 채널
• ERP/CRM의 모바일 단말• 상품 판매와 서비스 스케쥴
• 분석 , 표, & 그래프• 데이터 시각화 & 탐색
One Platform for All of Your Business Apps.
Corporate
Approvals
Order
Management
Vendor
Scorecard
Store
Operations
Field
Survey
Customer
Insight
MicroStrategy Mobile App Platform
Developing Mobile Apps.
개체들을 템플릿으로 끌어와서 기능 정의
AnalyticsEditableGrids
WebContent
Mapping Selectors
Dataentry
Graphs
DataVisualizations
Grids
Desktop Publishing
Books and Documents
Video
여러 디자인 개체들중에서선택
Image
GraphGrid
Selectors
Selectors
Image
Map Visualization
Grid
Selectors
Link
Title
Video Link
Link
템플릿
21
Maintain Mobile Apps.
변경 발생
1
AnalyticsEditableGrids
WebContent
Mapping Selectors
Dataentry
GraphsDataVisualizations Grids
Desktop Publishing
Books and Documents
Video
Image
GraphGrid
Selectors
Selectors
Image
Map Visualization
Grid
Selectors
메타데이터 추상화와 개체 재사용을 통해적은 비용으로 개발, 운영 가능
변경내용은 즉시 관련 개체를 사용하는다른 개체에 반영
2
메타데이터
변경
업데이트업데이트
업데이트
업데이트
MicroStrategy의 모바일 BI 앱 – Fast , Easy , Secure
여러가지 개발 옵션들
쉬운 앱 디플로이
A.앱스토어앱이용
코드 업데이트 없음 MicroStrategy Mobile 은 데이터를안전하게 보호
빠른 컨텐트 업데이트 안전
EnterpriseDeployment
C.내부에서만앱을올려서사용
B.로고,이미지등을변경하여앱스토어에올림
Data WarehouseOperationalDatabases
Documents and Libraries
MicroStrategy Mobile Server
메타데이터
새컨텐츠컨텐츠업데이트
• 앱데이터 AES 256bit 암호화• 쌍방향인증• 모든트랙픽의 AES 암호화• VPN, HTTPS, WPA2, SSL 지원• LDAP, Kerberos, Tivoli, NT Integration