Download - Edgar & the story behind the story

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Page 1: Edgar & the story behind the story

edgar& the story behind the story

as told by Damjan Obal

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Hello, I’m Damjan

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I will tell you the story about:

1. What makes a story

2. Hero’s journey

3. The power of stories

4. Stories for business & you

5. Edgar, the storyteller

6. Take away

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Stories are not for children-only!No, really.

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Storytelling 101

Five elements of a story: setting, plot, characters, conflict and theme

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Photo by: http://www.flickr.com/photos/madelynnholmes/

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Setting: Cottage in the woods...

Plot: Hansel & Gretel have outwit the evil witch

Characters: Hansel, Gretel, the Witch

Conflict: Good vs. Evil

Theme: Famine, outwitting the enemy

Photo by: http://www.flickr.com/photos/madelynnholmes/

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What really matters:

storyteller, content and audience

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Content. Is king.

Photo by: http://ingridsnotes.wordpress.com

moral

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The audience

Photo by: http://www.flickr.com/photos/seandreilinger/

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Storyteller: my mom

Content: the scary story about the evil witch.

If you don’t behave the witch will eat you alive!

So, don’t be greedy, Damjan!

Audience: mini-me

Photo by: http://www.flickr.com/photos/madelynnholmes/

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Photo by: http://www.manmoth.co.uk

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http://images5.fanpop.com

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http://images5.fanpop.com

Frodo is a nobody...

Frodo gets a quest

He meets a mentor (Gandalf) + secret stash

He gets companions

He faces powerful enemies

He gets stronger

He finishes the quest - saves the Middle Earth

... Frodo is a hero

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The power of stories

Stories boost imagination & creativity

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Stories for businesses & you

“We’ve gone from being exposed to about 500 brand messages a day back in the 1970s to as many as 5000 a day today.”

#Yankelovich Consumer Research

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Stories differentiate you from others & create added value &

build engagement with your users

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People have a basic need for storytelling. Good brands & products address it.

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www.edgartells.me / @edgartells

storytelling tool empowering craftsmen

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the problem

Drago the small craftsman

VS.

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the solution

“About.me meets Tumblr for craftsmen“ #AngelHack jury

Edgar helps SMEs and craftsmen that are not as internet-oriented, to create visual storylines of their products and engage with customers.

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why now?

“Craftsman on the rise“ #Wired #Guardian

“Microbrewers and Craft Beer Makers Raising Millions and Millions of Dollars“#247WallSt.com

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why now?

800.000 craftsman, artists, makers

42 million unique visitors/month

15 million products

Curated catalog Sales up by nearly 300%

in 2013

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Won the AngelHack Berlin, accepted in the Accelerator in SF, invited to the TechCrunch Disrupt and… saved a couple of cheerleaders

(the last one is a lie).

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Now, forget about edgar and remember:

Tell the story

Offer an adventure to your users

Offer rewards for succeeding + failing

Tell the users the story about your values

Your product as a story character (the more tech you are, the greater the need!)

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www.edgartells.me / @edgartells

[email protected] / @damjanobal