#ECommSchool @Hypepotamus
Springbot helps ecommerce stores grow
#ECommSchool @Hypepotamus
we bring tools and techniques from big stores to small and medium stores
#ECommSchool @Hypepotamus
“I want to grow my store.”
“Too Many Tools”
Keeping up with the explosion of new marketing
channels needed to drive
more traffic
“Smarter Marketing”
Leveraging demographic
and social data to increase
sales
“Where’s the ROI?”
Deciding which marketing actions will provide the
best return on investment
(ROI)
#ECommSchool @Hypepotamus
“I want to grow my store.”
Integrate Channels
Twitter, facebook, pinterest,
email, retargeting, etc,
etc, etc, etc
Predictive Analytics
Evaluate possible
marketing options and
predict which will drive the
most revenue.
Revenue Attribution
Tracking mechanisms unite a sale
with the marketing that
drove it and the person that
made it.
#ECommSchool @Hypepotamus
$1M seed round, A round coming soon, 7 team members, 10 live customers, 30+ in funnel
#ECommSchool @Hypepotamus
so how’d we get here?
#ECommSchool @Hypepotamus
big data walkabout
#ECommSchool @Hypepotamus
dude, where’d we park our big data?
#ECommSchool @Hypepotamus
v1: ecommerce data appending
#ECommSchool @Hypepotamus
#ECommSchool @Hypepotamus
day 1: cool, but…
#ECommSchool @Hypepotamus
by day 30 (1/3 through program): too many tools, smarter marketing, ROI
#ECommSchool @Hypepotamus
but we didn’t understand the core motivation
#ECommSchool @Hypepotamus
behavioral economist -> “oh this is classic decision paralysis”
picture TBD
#ECommSchool @Hypepotamus
me -> “oh, so they have too many marketing options”
#ECommSchool @Hypepotamus
behavioral economist -> “not exactly”
#ECommSchool @Hypepotamus
enter needing:toothbrush, jeans
leave with: toothbrush, jeans, deodorant, some kid toy, a puffy jacket, mr coffee ™, vcr, spongebob…
#ECommSchool @Hypepotamus
the all new
now with 100% less product differentiation
enter needing:toothbrush, jeans
leave with: confusion, frustration
#ECommSchool @Hypepotamus
#ECommSchool @Hypepotamus
we found store owners taking marketing safaris, getting stuck
#ECommSchool @Hypepotamus
Springbot gets people unstuck
#ECommSchool @Hypepotamus
but we can’t ask people if they’re stuck, can we?#ECommSchool @Hypepotamus
150+ more customer discovery meetings
differentiate marketing
actions
explain why we
recommend
predict revenue,
cost and ROI
have a simple user experience
#ECommSchool @Hypepotamus
validation -> seed funding -> building -> selling -> growing
#ECommSchool @Hypepotamus
most amazing part is still seeing people liberated when we tell them we’ll get them unstuck
#ECommSchool @Hypepotamus
#ECommSchool @Hypepotamus
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