INTRODUCTION

1.What is ebay?

First “world’s online market place” that uses auction type pricing for sale of goods at the customers willing.

History I am the proud

owner and founder of

Auctionweb-PIEERE omidyar

1995

1997 Ebay got its name.

Story of Innovation. First sale on ebay for 14.83$.

Oldest piece of levis jeans sold for 46000$

Statistics

Billion live listings

Million Active buyers

Million App downloads

STRENGTHS

USP

Huge number of categories to shop from…

Looking for this part …

You will find this on ebay.

ALLOWED

PRICING STRATEGY Buyer bids the price for a particular offering from the seller, the second highest bidder gets to buy the commodity, while highest bid is not disclosed.

HAPPY BUYER HAPPY SELLER ebay

AQUISITIONS

STRATEGIC MERGERS

This strategy helped ebay :

Acquire the business of acquitted firm.

Expand consumer base and increase its market.

Helps for global expansion and understanding the local markets

FIRST ACQUISITION(1998):parent company Up4Sale,providing person to person

online trading .

Takeover in 2000 ,makes easier to sell

movies, books and games online.

Most successful takeover(2002) helped

in achieving global expansion of ebay.

ebay IS SUCCESSFUL WHILE OTHERS HAVE FAILED??

PERCEIVED VALUE PRICING: POWER TO CONSUMER SOCIAL COMMUNITY SITE: COMMUNITY OF

BUYERS AND SELLERS. BUY IT NOW: FIXED PRICE MODEL REFERENCE PRICING: WHAT COULD BE THE

PRICE??? GLOBAL EXPANSION: STRATEGIC ACQUISITIONS.

IS ebay’S FEE STRUCTURE OPTIMAL?

FEE STRUCTURE

SAVINGS:BUYER

INSERTION & LISTING FEES:ebay

PROFITS:SELLER

FOR ebay TO GROW???

FOR THE BETTER FUTURE OWN

DELIVERY CHANNEL

PERSONAL SELLING

BREAK LANGUAGE BARRIERS

SUMMARY

INTRODUCTION

FOR ebay TO GROW???

IS ebay’S FEE STRUCTURE OPTIMAL?

ebay IS SUCCESSFUL WHILE OTHERS HAVE FAILED??

STRENGTHS AQUISITIONS

THANK YOU

DISCLAIMER Created by Tushar Baghel, HBTI Kanpur , during a marketing management internship under professor Sameer Mathur, IIM Lucknow.