THE MARKETING GIANT
SWAPNIL GOYAL
IIT KANPUR
ONLINE PLATFORM FOR AUCTIONING AND SHOPPING
’s BUSINESS MODEL IS BROKER MODEL
WHY WOULD SOMEBODY PURCHASE A BROKEN PRODUCT
THE ANSWER IS SIMPLE
ONE MAN’S TRASH IS ANOTHER MAN’S TREASURE
WHAT CAN NOT BE SOLD ON
…. And other illegal things
VALUE PROPOSITION BY
WHAT’S FOR
CUSTOMERES
CONVINIENT PURCHASING FACILITY
CONVINIENT PAYMENT OPTIONS
ACCEPTED VS NOT ACCEPTED
WHAT’S FOR
SELLERS
Sellers with highest ranking appears on top
TOO MANY COMPETITORS IN THE BUSINESS
OTHER CHALLENGES TO ADDRESS
Dynamic market placing Need to speed up R&D
Changing consumer trend from auction to fixed price model
Need to address issues like :
WHAT’S NEXT FOR HOW IT
CONTINUES TO GROW
Mobile Applications
Increasing connectivity with social media
These slides were created by
SWAPNIL GOYAL (IIT KANPUR)
as part of an internship
under the guidance of
Prof. SAMEER MATHUR (IIM Lucknow)