eat out eat well
Adam French
eat out eat well
• Scheme developed to recognise caterers that offer healthier
menu options
• It has three levels – bronze, silver and gold
• It is symbolised by the logo below
• Validated/evaluated nutritionally by Surrey University
• Aligned with Healthy Lives, Healthy People and Change 4 Life
eat out eat well
• Scheme designed to be easy to implement and manage
• Supports healthier eating when eating out
• Supports local businesses – reward and recognition
• Recognises food hygiene
• Being adopted by all Northants Local Authorities
• Will be tailored to local needs in East Northants - diabetes
Surrey University Evaluation
• Found eat out eat well influences food choice to improve
incidence of obesity in Surrey
• Primary business motivation – perceived commercial benefit
• Businesses like:– that the award is free
– the promotional materials provided
– the positive impact on image and reputation
– healthier menu options do not need to cost more
• Consumers like:– increased choice
– increased trust in businesses with the award
– potential to contribute to a healthier lifestyle
Surrey University Evaluation
• Perceived strengths:– practicality and flexibility of the scheme
– no charge
– guidance and support given by assessors
– ‘health by stealth’
• Challenges:– varying levels of interest in award
– lack of consumer awareness
– perceived incompatibility of award with commercial targets
What are our issues?
• We have an issue with obesity in the District
• Also problems with CHD and diabetes
• Difficulty in getting healthy eating message across
• How to effect change?
Roll out
• Inclusion of diabetes element to eat out eat well
• Transition of Heartbeat to eat out eat well
• Publicity and marketing
• Promotion of the scheme throughout the District
• Pilot project - campaign to target uptake in Raunds– no current takeaway or restaurant with Heartbeat
– 36 caterers (including 5 restaurants, 8 takeaways, 7 mobile caterers, 3
pubs with food, 4 residential homes)
How can you help?
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