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Easy local SEO tips anyone can do
Many small business owners believe they lack the technical skills or savviness to do their own online
marketing. But don’t shy away from Local SEO. There are simple improvements businesses can make to
significantly improve local SEO or local search results.
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Google Maps & Google Plus
A Gmail account serves an important business purpose as a gateway to manage all Google small business tools. For
Google Local (Maps) listings a business owner must verify an address along with populate information on the listing such as a logo, description and photos. Then take it a step further
to create a Google Plus page.
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The easiest local SEO tip on Facebook is to add your main location into your page title. A great example is Willowdale
Animal Hospital in Toronto. The company’s geographic location is assigned as part of their name. Right now
Facebook allows this if it is clean and simple, so try and keep the business name and location to a minimum.
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YELP
Yelp is a powerful business directory that encompasses business profiles and customer reviews. It is very popular
among specific kinds of local businesses such as restaurants, movers, plumbers and many other B2C businesses. Potential
clients will visit Yelp for example if they are visiting a local area and need to find a business or service.
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THUMBTACK
Thumbtack is an online lead service that connects businesses at the local level. Having a business on
Thumbtack can help with local visibility even if you don’t purchase their online leads. Thumback dominates search engine results for local businesses and can give smaller companies and professionals some competition when it
comes to first page Google results.
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ASK PLEASE
A common element of the local website listings above is that they all have review features. If customers have a positive
experience many are happy to write about it. For clients that know a business owner really well, it is likely not a problem to ask for a positive review of the product or service. Most loyal
clients are happy to provide this.
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METRICS
Go back to your Google account and setup Google Analytics. Get your Google Analytics code and copy it into your website or ask your web developer or someone technically savvy to
do this for you. Once this is setup, analytics and Google page results will be viewable Google’s main business dashboard upon login. Businesses can see where visitors are coming
from along with analyse behavior once they get there.
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Happy Optimizing!We hope you find our tips helpful and inspiring. They have been put in to good practice here in our office.
(978) 376 - [email protected]
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