MARKETING THAT DRIVES SALES
LEAD GENERATION AND MARKETING AUTOMATION
ACAD EMY
• Brief introduction to eMarketeer
• How outbound, inbound and nurturing goes together
• What is marketing automation and why do you need it?
• Short demo
AGENDA
Brief introduction to eMarketeer
Owned, headquarteredand developed in Sweden
Founded in 2002
Highest Creditworthiness
…and some 1200 more
Companieswe keep...
250+ Integrations..• CRM• CMS• Image editing• Analytics• Web stats• Social Media• Video• Image archives• Slides• Audio• Maps
SalesNurtureCaptureAwareness
What we do
SalesNurtureCaptureAwareness
We help you drive up awareness, with "outbound marketing”
1
SalesNurtureCaptureAwareness
We help you drive up awareness, with "outbound marketing”
We help you capture leads with "inbound marketing"
1
2
SalesNurtureCaptureAwareness
We help you drive up awareness, with "outbound marketing”
We help you capture leads with "inbound marketing"
1 3
2
We help you nurture leads with ”marketing automation"
SalesNurtureCaptureAwareness
We help you drive up awareness, with "outbound marketing”
We help you capture leads with "inbound marketing"
We help you deliver qualified leads to sales with "sales enablement"
1 3
42
We help you nurture leads with ”marketing automation"
Awareness Capture Nurture Sales
Emails, SMS, SurveyLanding PagesFB Pages, Web appsWeb Forms, Events
Address & SendPublishSegmentingScheduling
BUILD DEPLOY
What it is
Awareness Capture Nurture Sales
Emails, SMS, SurveyLanding PagesFB Pages, Web appsWeb Forms, Events
Address & SendPublishSegmentingScheduling
BUILD DEPLOY LISTEN
CTA Forms, Survey answersEvaluations, Web page visitsLink clicks, Email OpensSocial interaction
What it is
Awareness Capture Nurture Sales
Emails, SMS, SurveyLanding PagesFB Pages, Web appsWeb Forms, Events
Address & SendPublishSegmentingScheduling
BUILD DEPLOY LISTEN AUTOMATE
CTA Forms, Survey answersEvaluations, Web page visitsLink clicks, Email OpensSocial interaction
Send Email, Send SMSSend notify, Add & remove from lists, Update contactAdd & remove fr campaign
What it is
Awareness Capture Nurture Sales
Emails, SMS, SurveyLanding PagesFB Pages, Web appsWeb Forms, Events
Address & SendPublishSegmentingScheduling
BUILD DEPLOY LISTEN AUTOMATE SHARE
CTA Forms, Survey answersEvaluations, Web page visitsLink clicks, Email OpensSocial interaction
Send Email, Send SMSSend notify, Add & remove from lists, Update contactAdd & remove fr campaign
SMS & Email NotifySuperOffice CRMSalesforce CRMTouchpoints
What it is
Awareness Capture Nurture Sales
Emails, SMS, SurveyLanding PagesFB Pages, Web appsWeb Forms, Events
Address & SendPublishSegmentingScheduling
BUILD DEPLOY LISTEN AUTOMATE SHARE
CTA Forms, Survey answersEvaluations, Web page visitsLink clicks, Email OpensSocial interaction
Send Email, Send SMSSend notify, Add & remove from lists, Update contactAdd & remove fr campaign
SMS & Email NotifySuperOffice CRMSalesforce CRMTouchpoints
What it is
CONTACTS CONTACTSCONTACTS CONTACTSCONTACTS CONTACTS
EDITOR EDITOREDITOR EDITOREDITOR EDITOR
RESULTSRESULTSRESULTS RESULTSRESULTS RESULTS
API / PLUGINAPI / PLUGINAPI / PLUGIN
API / PLUGINAPI / PLUGIN API / PLUGIN
PAYPLANPAYPLANPAYPLAN PAYPLANPAYPLAN PAYPLAN
LOGINLOGINLOGIN LOGINLOGIN LOGIN
99% of all marketeers…
NEWSLETTER?CONTACT US DEMO WEBINAR OTHER GOAL
NEWSLETTERS SEARCH & ADSSOCIALEVENTS MOBILE OTHER CAMPAIGNS
INBO
UN
DO
UTB
OU
ND
NU
RTU
RIN
G
SALE
S EN
ABLE
MEN
T
How do you work smarter?Do MORE with LESS resources
Manage MULTIPLE channelswith ONE tool
EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
ONE content editor for all channelsConnected to 250 content sources
EDITOR
Capture InterestsFrom multiple channels
EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
ONE Contact DatabaseGet a 360° contact view!
CONTACTS
Frank clicked link in “Newsletter #2”
Frank registered to our event “Big Biz”
Frank answered our Customer Survey
Segments
Photo
Email Activity
Form Activity
Web Activity
Mobile Activity
Landing Page
Activity
Group Member
Social Platforms
360° view
EMAIL MARKETING SURVEYS & WEBFORMS FACEBOOK MARKETING WEB & LANDING PAGES MOBILE MARKETING EVENT MANAGEMENT
CONTACTSRESULTS ONE
integrationCRM
Nurture
SUSPECT
PROSPECT
QUALIFIED LEAD
SALES
SUSPECT
PROSPECT
QUALIFIED LEAD
SALES
Free whitepapers, GuidesEbooks, Videos, Checklists
SUSPECT
PROSPECT
QUALIFIED LEAD
SALES
Webinars, Case studies, Free samples, Catalogs, FAQ sheets, Brochures
SUSPECT
PROSPECT
QUALIFIED LEAD
SALES
Free trials, Demos, Assessments,Consultations, Coupons
SUSPECT
PROSPECT
QUALIFIED LEAD
SALESSales interaction to generate customers
From multiple channels
Marketing Automation
EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
ONE Automation EngineAutomate based on contact feedback across channels!
IF-THEN AUTOMATION
Someone answers a formSomeone answers a surveySomeone opened an email
Someone clicks on email linkSomeone clicks on SMS link
Someone clicks a link on webEmail is sent
SMS is delivered
IFSend an emailSend a SMSAdd contact to listRemove contact from listAdd contact to campaignRemove contact from campaignUpdate contact cardUnsubscribe a contactSend notification via email/SMSPush data to URLInteract with CRM
THEN
Why marketing automation...
Awareness
Interest
Qualification
Decision
Experience
The r
ole
of
sale
s
THE ROLE OF SALES
80%OF THE BUYER’S JOURNEY TRAVELLED WITHOUT SALES
??!
Awareness
Decision
Action / Experience
Interest
Qualification
!
!
!
!
The Buyer’s Journey
Awareness
Decision
Action / Experience
Interest
Qualification!!
!
!
!
!
!
!
!
!
The Buyer’s Journey
Can sales and marketing become friends?
“Marketing isn’t giving us enough leads”
SALES SAYS:
“Boohoo! I gave you tons of leads.
You just don’t follow up properly!”
MARKETING SAYS:
Sales called unqualified leads and find they are a waste of time – they stop
calling the rest of the leads
Why?
Offer full transparency
and up to date information on
qualified leads to sales.
Friends?
DEMO
&QUESTIONSANSWERS
? ? ? ?? ?
KLAUS TROLLECMO EMARKETEER
Thank you for your
time!
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