2. Why us? We have the experience of working for the biggest
e-stores, which allows us to offer our clients a unique offer and
knowhow. We are one of the few to charge according to the comission
payment models. We connect innovations and technology with
knowledge on traditional commerce. 2
3. Case Studies 3
4. Travelplanet.pl Business optimization and new projects
Usability optimization New projects np. zingtravel.pl 4
5. Solar Complex e-commerce implementation Microsoft Navision
integration Opening conversion rate 2,21% High average order value
68% purchases made during the rst visit 15,9% purchases via SEO
after a month from the opening 5
6. TUI Complex stable service Recommendation system Analysis
and design Quantity tests SEM 6
7. TUI Complex Service New users Loyalty Conversion Lowering
the average CPC from 0,73 to 0,61 RTB remarketing As much as 16%
paid reservations requires at least 12 contacts! + 150% growth
thanks to usability improvements We do our best to deliver the
effects as soon as possible. 7
8. Unizeto Complex implementation The biggest electronic
signature provider in Poland Complex e-commerce implementation
covering: virtual products, real products and services Integration
with internal systems (ERP, CRM,) It took us a long time to nd the
right partner that will cover a wide array of both markeitng and
technological skills. Divante connects these two areas and, what is
more, works in the win-to-win model which accounts for mutual
satisfaction. Now, while developing our e-commerce channel, we are
certain that there are great experts available at our hands all the
time, including usability, buzz marketing, social media campaigns,
as well as software development and administrators. Additional
value is Divantes leading positoin on the Polish e-commerce stage,
which is also benecial for us. - Pawe Montwi, Mass Products Sales
Director, Unizeto Technologies SA 8
9. Grupa Edukacyjna Complex e-commerce implementation SAP
integration Satellite e-stores Sales support SEM An average ROI in
Google AdWords in August (the most important month as far as sales
are concerned) was 3000%. In the peak moments of the campaign, ROI
Google AdWords exceeded 9000%. Thanks to the continuous
optimization we managed to lower the cost of the clicks by 55%. The
campaing was the rst trafc source and the second revenue source in
the e-store. Google AdWords conversio was 60% bigger than the
organic trafc. Weve chosen Divante because of its holistic approach
to e-commerce. The company supports us in all the key aspects of
our ebusiness. - Artur Myski, Sales Planning and Support Director,
Grupa Edukacyjna 9
10. AGD Media Complex online sales channel implementation Fully
automated operator Integration with ERP Gardens system 10
11. TIM SA B2B and B2C Complex e-commerce B2C implementation
Complex e-commerce B2B implementation Integration between internal
systems via BizTalk Testing and optimization of B2B system Online
shopping spending in Europe constituted only 8% of total retail
sales value. The biggest level was in Great Britain (12%) Germany
and Switzerland (9%), the lowest in Poland (3%) and Italy (1%). It
shows the potential of ecommerce and this is only the beginning. So
I hope this sector will considerably inuence our revenue. declares
Krzysztof Folta, CEO in TIM SA. 11
12. Money.pl Sales section - Direct User tests Navigation
optimization Conversion optimization Increase in the number of
applications 12
13. Bank Zachodni WBK Usability optimization in sales and
transactional sectors continuous framework cooperation since 2010
Mobile applications (#1 place in polish business appstore in 1st
week) E-marketing 13
14. Were experienced in B2B Raiffeisen Bank PW Moda ATM SA IC
Partners EKO Holding Navo AB SA Logintrans TelForce One Benet
Systems 14
15. Key business sectors Finance Bank Zachodni WBK PKO BP
Inteligo Deutsche Bank Raiffeisen Bank Bank Pocztowy LUKAS Bank
Money.pl Inwestycje.pl Aviva Retail INTERSPORT Polska Praktiker
SOLAR Company TUI Rainbow Tours Vobis Empik Willsoor abka EKO
Holding Aquael ZOO RUCH 15
16. Key business sectors Pure Players and Media Merlin.pl
Militaria.pl Gazeta.pl Travelplanet.pl Polskapresse Point Group
Medical Tribune Harvard Business Review Zinamon.pl Manufacturers
and Distributors TelForce One Almirall Viessmann TIM SA Amica Grupa
Edukacyjna PWN Utilities / Telecommunications Energa Tauron Orange
Netia 16
17. Complex Service 17
18. March 2010 The beginnings of e-commerce in Praktiker March
2011 The beginnings of working with Divante March 2012 OMG
e-commerce! 18
19. Strategy Loyalty New users Cart value increase Conversion
Immediate effects 19
20. Conversion- recommendations Home page recommendations
Product page recommendations 20
21. Recommendations Quartic 12% sales increase 15% customers
increase A/B test Half of the users (group A) visitng Praktiker.pl
was presented with the recommendations generated by Quartic while
the other half (group B) saw standard recommendations. 21
22. Product descriptions The crucial element of any product
page Product description Product photos Additional description,
e.g. dimensions, weight Sale or special offers Information whether
a product is availale in stationary stores The possibility to ask a
question about a product Opinions and notes by other buyers The
possibility to recommend a product Suggested similar product chosen
by other users Product name and EAN Others Suggested most popular
products 22
23. Product description Complex continuous support
Recommendations system Analysis and designing Quantity tests SEM
23
24. Writing product descriptions Laminated oor panels Elegance
bubinga by Kronopol work great in public-use spaces, such us
shopping malls or ofce buildings. However, they will be also
suitale for private houses or apartments, being both children- and
animal-proof. No worries that they will get scratched or stained.
Their durability is guaranteed thanks to its 7 mm thickness and AC3
class. The width is 193 mm and the length 1380 mm. White Classic
in-doors by Windoor connect traditional look with modern solutions.
The frame. made from 44mm MDF board, is lled in with stabilizing
honeycomb insertion. HDF covering painted with white Gori paint and
the white PCV inner frame create stand for good quality and perfect
looks. The doors open to the right. They are 80 cm long. 24
28. Product descriptins results One month after adding Divantes
product descripitions was enough to increase organic Google trafc
by 120% based on the chosen key words. Simultaneously with the
trafc, the chosen products sales increased from X k z in July to 3X
z in August. 28
29. E-mail Marketing 29
30. E-mail Marketing 30
31. E-mail Marketing with recommendations E-mail marketng
conversion is 34,17% bigger than average A single e-mail marketing
visit value is bigger than the average visit value by 51,01%
31
32. ROPO Poorly described products Too small font No colours
The most common opinions about the website Less products presented
than the actual offer in stores Lack of small products (nails,
etc.) No weekly ad paper 32
33. Online ad paper 33
34. Online ad paper 34
35. Online ad paper The popular ash-based solutions have
serious weaknesses: They do not work on most mobile devices They
are a tough nut to crack for SEO Our ad paper is THE solution:
Mobile Transparent for search engines A way to the future 35
36. Online ad paper Online availability Availability in stores
Current price Detailed description Photo gallery 36
37. Online ad paper 1. The paper 2. The list 3. The cart
37
38. Mobile Full mobile availabilty of all e-mail marketing and
ad papers 38
39. ROPO! = 22x 39
40. Strategy synergy of communication OOH buy online! TV + OOH
+ radio Maciek Gajwer and the washcloth TV + OOH + radio Maciek
Gajwer and the shower cabin TV + OOH + radio Maciek Gajwer and the
lawn mower 40
41. Mobile support for sales 41
42. Generating value 42
43. Testimonials In my opinion, there are two basic things that
differ Divante from others. First of all: passion. The people who
Ive had a pleasure to work with are experts in the eld of both
Polish and international e-commerce, always looking for new tools,
trends and the best examples. What is more and this is another
thing that I appreciate so much they are eager to share their
knowledge and passion, with full engagement, to help companies like
Praktiker develop their online retail channels. But most
importantly, everything is planned to achieve the nal goal i.e.
increase of sales and the return of investment. That is why for me,
working with Divante follows the win-win model. They know that
their clients success is their own success, too. Krzysztof
Wodarczak, E-marketing Manager, Praktiker 43
44. Strategy New users Loyalty 11,45% sales powered by email
marketing 120% trafc from the new product descriptions Conversion
Sales increase by 12% thanks to recommendations Quick effect!
44
45. Success-Fee 45
46. Intersport INTERSPORT is the worlds biggest sports
equipment retail sales group, owning over 5400 stores in 40
countries, whose profts exceed 10 billion euro. In Poland,
INTERSPORT is the leader among sports equipment chain stores, with
32 salons in 21 of the biggest Polish cities. The company gets
awarded every year for dynamic development, increasing its market
value and as a reliable business partner. 46
47. The starting point An active e-store based on a dedicated
solution Usability problems Low speed problems Advanced
integrations The plan Marketing optimization Conversion increase
Optimization of technological solutions 47
48. Project goal The project covered a number of e-commerce
areas. Our major goal was to increase sales by means of the online
sales channel. Our plan included: 1. Conversion optimization in the
e-store divided into recommendation concerning the current store
design and a total redisigning of the stores mask. 2. Increasign
e-commerces reach via SEM, e-PR, social media preparing grounds for
future sales marketing. 48
49. Testing What is importnant for the customer? 1. Brand
reliability 2. A wide array of branded products including the
stores own brands 3. Product presentation 4. Easy purchase process
Apart from the wide offer, a quniqe added value is the possibility
of personal pickup in stores or express delivery. 49
50. Home page Re-designed information architecutre Re-designed
menu Horizontal two-level bookmark menu 50
51. Product page Two product page layouts horizontal and
standard ROPO support availability in stores Availability Free
personal pickup in stores 51
52. Shopping process Simplication Less steps to make when
placing an order Easy payment and delivery choice options 52
53. Shopping process No-registration shopping Benets from
registration Registration made part of placing an order 53
54. Access to brands Highlighting the brands Brand-based search
engine 54
55. Additional mechanisms Members of the loyalty program are
given discount coupons which later can be used by simply picking
them from the list. Information about free delivery appears
together with the delivery options at the right place and time.
55
56. Effective recommendations Because of the type of business
and the way the products are searched, we introduced product
rcommendations. The boxes recommend alternative products based on
the historical user data. We used Quartic recommendations system.
56
57. What results have we achieved? Conversion rate increased by
46,21% Pages per visit increased by 21,24% Server use decreased by
70% with the same trafc rate Loading speed increased by 40% for the
end user according to Google Analytics For some pages, the loading
speed increased even by 90% 57
58. AdWords Google AdWords campaign lasted from mid-December
2011 to the end of April 2012. The revenue was 11 time bigger than
the spending costs. Search engine campaign reached CTR 16,60%. The
average click cost was between 0,15-0,19 zl. The campaign has
become the second biggest sales prot source in the e-store. After
the campaign Intersport decided to continue working with us. The
company proposed a payment model based on the netto prot margin,
which satised both parties Marek Bugajski, Stores Management
Director INTERSPORT Polska S.A. 58
59. Revenue ROI according to GA (Income / Cost) 500% - 2000%
Long-tail campaign progress Budget Time Purchase decision Customer
Acquisition Cost (CAC) Optimization Trafc quality decrease Business
protability Konwersja Usability optimization Quartic
recommendations Conversion Rate (CR) Loyalty + Lifetime value (LTV)
Building contact list eMail Marketing by Sendingo Social Media
59
60. Range of works Complex service E-marketing strategy Ad
creations Analysis and design Social Media SEO and SEM Internet
auctions E-commerce implementation E-weekly ad 60
61. Strategy New users Loyalty E-mail marketing 11 x bigger
revenue than cost Conversion + 46% increase thanks to usability
optimization More effects in less time! 61
62. Success-fee What you pay = sales provision CLIENT
Realization of orders Marketing budget DIVANTE Technology
Optimization E-marketing SCALE EFFECTS Constant increase Creativity
Risk-free increase Constantly motivated partner Focus on the offer
Scalable business Long-term learning process Long-term investment
planning No need to control Cooperation between our clients 62