© 2015 IBM Corporation
Owen Chang / Senior IT specialist
IBM System, Middleware
數位轉型新浪潮 – API布局全通路服務生態鏈
IBM © 2015
Big Data Assets
Big data sources provide insights that are shared and monetized through APIs
Social Users
Social APIs fuel personalized experiences for users and new business models
Cloud Web Apps
Cloud services are exposed through Web APIs enabling rapid composition environments
Mobile Apps
Mobile applications make calls to back end services through Web APIs
API API
API API
1. Omni-channel
2. Operates with agility
3. Re-invents itself
Attributes of a Composable
Business
以 APIM 打造數位服務的基礎
API Economy
IBM © 2015
Big Data Assets
Big data sources provide insights that are shared and monetized through APIs
Social Users
Social APIs fuel personalized experiences for users and new business models
Cloud Web Apps
Cloud services are exposed through Web APIs enabling rapid composition environments
Mobile Apps
Mobile applications make calls to back end services through Web APIs
API API
API API
1. Omni-channel
2. Operates with agility
3. Re-invents itself
Attributes of a Composable
Business
IOT
IOV
SmartTV
…
SmartHome
SmartCity
SmartTraffic
…
SoLoMo
O2O
M2M/OTT
…
Bank 3.0 Industrie 4.0
SDP/VAS
NG e-Business
…
以 APIM 打造數位服務的基礎
IBM © 2015
Market Event Registration & Connectivity Connectivity | Awareness | Security & Privacy | Asset mgmt
Integration Mobile | Cloud | Enterprise
Data services Historian | Cache | Search
Managed APIs Share | Monetize
Real-time Big Data Analytics Data Analytics | Event Analytics | Streaming
Applications Runtime | Services
Accelerators
Enterprise as a Service
Partners Customers
Developers
Employees
More Things API
API API API
API
Data Center Reporting | DataWarehouse | BI
APIM企業服務生態鏈
IBM © 2015
IBM MobileFirst Platform for
iOS
Enterprise Systems of
Record
Solution specific components
Public APIs
Apple
IBM API Management
Enterprise Apps for iOS devices
利用APIs管理的力量提供 Mobile Apps 服務給企業使用者
• Design & Secure REST & SOAP APIs • Publish to multiple developer portals & users • Enforce security & control API traffic • Analyze API usage & performance
On-cloud or On-premise
IBM © 2015
商業挑戰
範例 Apps
合作夥伴和內部開發人員很難發現和存取企業的關鍵業務和服務
缺乏一個標準的生態系統平台來管理合作夥伴和內部開發人員包括全球信用卡公司和商家
客戶消費或收費扣款業務的應用服務可見度太差
銀行業: 領先的商業銀行
API 管理的價值 第一階段:提供了一個合作夥伴&企業內部開發人員的生態
系統,並使用APIM中央儲存庫的分析資訊 建立企業內部行移動應用開發的框架 第二階段:提供第三方客戶商業(B2B)服務的標準,而且
是基於企業關鍵的後端服務存取服務&資訊 第三階段:提供APIM平台,號召各行各業APIs共襄盛舉舉
辦Mobile Challenge創新大賽,實現數位銀行的服務創新
範例Apps-1:線上/線下信用卡點數換購平台 範例Apps-2:線上/線下信用卡點數即時獎勵兌換平台 範例Apps-3: Join Pay - 簡化朋友間吃飯拆帳流程
IBM © 2015
Citibank x Best buy
Citibank 針對用戶推出贈品兌換App (content API & Transaction API) • 於Best buy 使用 Citicard 點數兌換商品 • 點數不足則使用 Citicard 加價購買商品 • 至 Best Buy 店面搭配Barcode & POST機, 並使用 Citicard 結帳
IBM © 2015
Citibank Instant Reward
Citibank 針對用戶推出兌獎服務 • 使用Citicard 點數折抵消費 • 提供即時性資訊, 改善客戶使用體驗 • 異業結盟創造新式服務型態並提供一站式服務體驗
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