A systematic approach to copyright protection for digital
media
Prevents illegal distribution of paid content over the
internet
Earliest usage of DRM was in 1983
3.
You Tube Video
4.
DRM technology focuses on making it impossible to steal web
content in the first place
It is a much surer approach to catch copyright violators
opposed to the hit or miss strategies used after the fact
Limewire and other P2P programs use this hit or miss
approach
5.
Embedded in different media files
Audio CDs
Used mostly on promotional CDs but was a failure
Movies
License agreements were signed to exclude digital outputs that
could extract high-quality copies of the film
Internet Music
Found most often using iTunes and Napster which limits the
amount of times a purchased song can be transferred from the
purchasers computer
6.
Four components to the DRM software:
Protection toolkit: users can decide on their own access and
encryption rules
Distribution toolkit: users can create interfaces for content
distribution
Consumer toolkit: verifies authorization before content is
distributed
Back Office component: tracks usage and licensing
Programs such as iTunes and Napster purchase this software
iTunes program is called FairPlay
DRM programs are made up of secrets to prevent people from
playing the music on unauthorized systems, however, the secrets
often get stolen so companies have to constantly update them.
7. 8.
DRM has prevented many college students from illegally
downloading and copying music
Has forced students to purchase music
Many students are being tracked and penalized for their illegal
downloading
9.
6 people have been sued for illegal downloading/copyright
infringement
4 students in 2003 and 2 students in 2005
Bentley informed of students in Jan. 2005 but the names were
not given out
Official subpoena was served on March 30 and the Bentley was
forced to reveal names
10.
In 2003 over 700 students were hit with lawsuits for illegal
downloading and copyright infringement
The minimum penalty in a lawsuit is $750 per work
infringed
The RIAA(Recording Industry Association of America)is the
association that finds and prosecutes illegal downloaders
11.
"We must continue to let individuals know that they bear
responsibility for illegally stealing the work of those who make
the music. In a world that is becoming more and more connected
through the wonders of digital technology, students need to
understand that just because someone else's property or creations
can be obtained easily and freely without anyone seemingly knowing,
there are consequences because it is stealing.
-RIAA General Counsel Steven Marks
12.
DRM free
Can be played on all players, including the iPod
Trying to compete with iTunes who controls 85% of the
market
One song sells for 99 cents
Forced iTunes to drop their price to 99 cents as well
Has provoked thoughts that fewer restrictions on music will
actually encourage people to buy more music, not less
13.
Apple CEO Steve Jobs has made a call for the end of DRM. Jobs
says Apple would sell only DRM-free music on iTunes if it
could.
Only 22 songs are purchased from iTunes for every iPod
sold.
The reason they cant make their music DRM-free is because of
the agreements made with the big four music companies.
90% of music is sold on CDs which have no DRM software and can
be copied and shared any number of times, sparking the question of
what are the benefits of making only 10% of their music DRM
encoded.
Legislators have told Apple that it has to make iTunes
compatible with competitors because it dominates the digital music
market.
Norway went to the extent of declaring the iPod illegal because
forces users into buying music only from iTunes.
However, until the big four companies agree to let Apple sell
their music DRM-free, there is nothing that Apple can do to satisfy
countries such as Norway.
