BIOGRAPHY

Born on May 2, 1955, Donatella Versace has has kept the Versace name and empire at the fore-front of fashion since the untimely death of her brother Gianni in 1997, never failing to look anything other than immaculate along the way.

Along with her three siblings, Donatella was brought up in Reggio di Calabria, Italy, by their father and dressmaker mother.

Versace Group is one name that automatically comes to mind when we think of a big fashion brand and Donatella Versace, the brand's current Vice-President, is a major reason for that.

Since childhood, Donatella has always been a person full of life as she started accompanying her brother to discos and nightclubs from the age of 11. With her creative abilities, she came up with the idea of using well-known models for the catwalk shows so that the label would get good press coverage.

Gianni awarded her with her own diffusion label, Versus which still produces clothes today.

Originally intent on being in public relations with her brother's line, Donatella has used that PR knowledge to help keep the Versace name in the news despite some financial hardships after her brother's death in 1997.

Donatella's success as a fashion designer was pretty much instantaneous, due to the fact that her first line was gifted to her by Gianni. But after his murder, the Versace empire fell upon hard times. It was during the rebuilding process that Donatella showed her other talent - public relations.

Using celebrity friends such as Madonna, Demi Moore, Elton John and others, she began to equate the Versace name with celebrity in the public eye. By doing so, she managed to turn the Versace line back into a force in the fashion industry as she branches out into other pursuits like resorts.

She holds a great amount of Versace stock, totalling 20% of the entire stock market assets of Versace. Her brother, Santo Versace, owns 30%. Donatella's daughter Allegra Versace got 50% of the company stocks after Gianni Versace died.

she soon proved to be the public relations giant within the Versace label and spread its name throughout Europe and most of the United States. Donatella chose to place some of her good friends, Madonna, Christina Aguilera, Jonathan Rhys Meyers and Demi Moore, in high esteem in the Versace advertising sector, making them and other A-List celebrities the persona and image of Versace.

She now oversees the production of a dozen collections each year, though these days, Donatella is just as famous for her celebrity entourage and glittering parties. Regular guests include Sir Elton John, Liz Hurley, Catherine Zeta-Jones and Kate Moss. Even Prince Charles attends Donatella's parties for the famous and elite throughout Europe.

In October, 1997 Donatella won a VH1 award for Versus and accepted the National Italian American Foundation’s Fashion Excellence and Friendship awards on Gianni’s behalf.

BRAND PROFILE

Versace Collection traces its origins back to 1991 with a range initially intended exclusively for men, and focused on the American market, where it achieved immediate success through its combination of formal styling and fashion appeal. The reception of Versace Collection was positive and immediate, leading to widespread distribution throughout the rest of the world.

In 2009 under the creative and stylistic direction of Donatella Versace, the Versace Collection for Women was launched, also produced and distributed by Versace S.P.A.

Versace Collection, a brand in its own right, features the half Medusa logo, recalling the iconic image of Maison Versace. The Versace Collection lines offer a wide choice of clothes and accessories, of indisputable quality and strong fashion content that possess their individual DNA but always relate to that of the Versace Group.

Versace Collection addresses the needs of a clientele who wish to dress with style and individuality, in a contemporary and stylish fashion, while avoiding ostentation and excess.

Versace Collection is distributed through boutiques, shop in shops and multi brand outlets, throughout the world. The Group has also undertaken a new store opening plan with the projected opening of about 50 Versace Collection outlets, including boutiques and shop in shops.

Attention to detail and commitment to the finest quality co-exist in every Versace creation. The choice of materials is made with the utmost selectivity, reflecting the traditions and style of the brand. Each Versace creation exudes the spirit of sheer excellence.

The evolution of the Versace style demonstrates a perfect balance between the classical and the modern. Strong lines and attractive shapes are combined with precious materials and stones handled with exquisite craftsmanship. The designs of Versace jewellery and watches provide a definitive expression of the glamorous style of the Maison.

PRODUCTS PROFILE

APPAREL There are several lines that

make up the Versace brand: Atelier Versace, Versace Couture, Versace Sports, Versace Home Collection, Versace Jeans Couture, Versace Collection, Young Versace and Versus.

Versace has long been the house of choice for red-carpet sirens who demand a theatrical entrances.

PERFUMES AND COLONGES

Donatella Versace has a famous production in this field too.

Versace has introduced many high class perfumes and colognes such as, time for pleasure, dreamer, Hommie.etc.

BAGS

Versace produces luxurious bags, for both men and women.

She started the idea of tote bags. Handbags, purses, wallets and

clutches are well renowned.

SUNGLASSES

Versace sunglasses denote luxury, glamour, elegant style and sunglasses design.

Today, Versace shades are among the world's leading names in fashion.

HOME FURNISHING The essence of the Versace style runs

through a series of strong, captivating suggestions, whose uniqueness combines the appeal of precious materials with a strong taste for vibrant colours and bold ideas.

The collection explores every room of the home, offering a wide selection of bed linen, bath towels, table cloths, furniture, lamps and accessories.

HOTEL PALAZZO

HOTELS

 In addition to clothing and accessories, it also operates a hotel, the Palazzo Versace. The hotel, which opened in September 2000 on Australia's Gold Coast, is the first to be branded by an international luxury goods company. Another Palazzo Versace is currently under development in Dubai, scheduled to open in late 2013.

VERSACE FALL WINTER COLLECTION 2013-14 MILAN FASHION WEEK COURTSEY - FASHION TV

MENSWEAR COLLECTION

WOMENSWEAR COLLECTION

PATENTS OF VERSACE

Perfume bottle

EYEGLASSES

SUNGLASSES

BAROUQUE ARMS FOR SUNGLASSES

SOFA

FAMOUS QUOTES OF DONATELLA VERSACE

Fashion is all about happiness. It’s fun , it’s important , but it’s not medicine.

We shouldn’t be copying what we see. We should try to find our sense of style , to believe in ourselves.

Creativity comes from a conflict of ideas.

PRESENT SCENARIO

Her current title is Vice-President of Board of Directors of the Versace Group worldwide , Creative Director and Chief Designer of the fashion line as well as holding a great amount of stock, totalling 20% of the entire stock market assets of Versace.

Versace’s present revenue is € 340.2 million, and is on increase.

There main headquarter is in Milan Italy. In India, its outlets are in Mumbai & New

Delhi.