Download - Don Jon Report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Don Jon (Relativity) Retail, Street, Online, Social Media and Print Marketing Campaign

DMA: Los Angeles Project Manager: Sean Bello [email protected]

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the film. • Retail Partnership We set up a retail partnership with Numero Uno Pizza chain in L.A. that included

poster displays in the store and pizza box toppers. We also partnered with Barry’s Bootcamp for a Don Jon day at the gym. Guests were given Don Jon screening passes after their workout,

• Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising.

Don Jon Campaign Recap Banner Advertising - 430K impressions, 2,362 clicks

Sweepstakes – Page Views – 1,545, Entries – 633 Screening Page - 2,964 page views

Dedicated Email – 24.3K+ sent, Total Opens – 2,560 to date, Clicks – 334 Newsletter Banner Ad – 24.3K+ emails, page views - 1,888, 100 clicks Social Media - CC related channels: Facebook – 6,463; Twitter- 3,002

Film Trailer - 95 page views • Online Content - 146 page views Print Ad (2X) – Full page 4C ads • Calendar - 163 page views

Total Page Views – 9,361 Total Clicks – 2,796

Numero Uno Pizza #1 Select pictures from our retail campaign

Barry’s Bootcamp Promotion Campus Circle partnered with Barry’s Bootcamp to promote the release of Don Jon. Bootcamp members who attended select classes on Wednesday,

September 25 received screening passes to see the film.

Cover of Campus Circle #1

Campus Circle Distribution Select images of retail drops

Cover Strip Ad on Campus Circle Select images of street distribution #1

Cover Strip Ad on Campus Circle Select images of street distribution #2

Print ad in Campus Circle #1

Print ad in Campus Circle #2

Editorial in Campus Circle #3

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 430K. Clicks – 2,362.

Dedicated Email

Delivered – 24,335 Opened – 2,560

Clicks – 334

Campus Circle

Newsletter

Emails – 24,296 Opens – 1,888 Total Don Jon Clicks – 100

Newsletter Click Thru Map Don Jon banner ads and calendar links were clicked on 100 times to date out of over 650

clicks. This was the greatest number of clicks ever for one film in our email newsletter.

Calendar Page

Page Views – 163 Posted 9/26/13 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Online Content

Page Views to date – 146

Posted on 9/24 Website Traffic Page Views – 519,000/month


Movie Trailer Page

Page Views – 95 Website Traffic Page Views – 519,000/month


Social Media 1 Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,463 Twitter followers: 3,022

Social Media 2

Social Media 3 Post examples

Social Media 4 Post examples

Screening Page

Page Views – 2,964

Sweepstakes Entries – 633

Page Views – 1,545

Sweepstakes Demo. – Age

Sweepstakes Demo. – Ethnicity

Sweepstakes Demo. – Gender

Sweepstakes Demo. – Status