Do Your Customers Trust You Enough To Buy?
Tony Caporale – TwinBear Management
Jen Lowe – Friedman, Kannenberg & Co.
Tools of the Trade• Content at your finger tips• Manufacture’s• Local Artists• Community Events
Repost and share…
Build Trust With Your Likeness
Study your peers – no need to reinvent the wheel
Use video to introduce products, your staff and yourself to your audience
Last Five Years
People Connecting to People
Next Five Years
Businesses Connecting to People
Guest Relationships{ National Brand }
1/1/2011
1/17/2
011
2/2/2011
2/18/2011
3/6/2011
3/22/2
011
4/7/2011
4/23/2
011
5/9/2011
5/25/2
011
6/10/2
011
6/26/2
011
7/12/2
011
7/28/2
011
8/13/2011
8/29/2
011
9/14/2
011
9/30/2011
10/16/2011
11/1/2011
11/17/2011
12/3/2011
12/19/2011
1/4/2012
1/20/2
012
2/5/2012
2/21/2012
3/8/2012
3/24/2012
4/9/2012
4/25/2
012
5/11/2
012
5/27/2
012
6/12/2
0120
50000
100000
150000
200000
250000
300000
Golden Corral Facebook Growth
Facebook Likes
Added Technology
Identified Content
337%Organic Growth!
“Golden Corral, a brand of over 500 restaurants, sees 64% of its fans returning to their Facebook page every month– without coupons or incentives!”
TwinBear drives engagement without giving anything away!
Customer Service
• Ask Questions • Respond timely• Engage Often
Create POP
Let your customers know how to socialize with you
Questions?
www.twinbearmanagement.com www.fkco.com
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