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Wichtige TrendsVorschau

EverywhereAnytime

Any Channel

RelevancyDrives

Conversion

EngageThe

Audience

Eine gute Kundenerfahrung führt dazu, dass Kunden wiederkommen

und Sie als Anbieter weiterempfelhlen.

Top business driver : 41% of businesses surveyed Improve

Customer Experience

Forrester

60% aller Online Besucher erwarten, dass Sie über ihre Vorlieben für

Produkte Bescheid wissen,• auch, ob Sie ein neuer oder

wiederkehrender Besucher sind..

• Forrester

Mobiler Datenverkehr wird steigen, um 4.000% bis 2014

Mehr Benutzer werden mit mobilen Engeräten ins Internet gehen,

anstelle mit dem PC [ bis 2014]

Morgan Stanley

41 % der befragten Retailkunden

sagen, Personalisierung führt zu höherer Kundenzufriedenheit, höheren

Bestellsummen und mehr Kundentreue.

Aberdeen

In Behavioral Targeting werden die Investitionen steigen um 468% in USA

bis 2012

Sales & Marketing MagazineAnwender von Location Based

Services werden global ansteigen auf mehr als 526 Millionen bis 2012

Mobile Advertising wird erwartungsgemäß steigen von $530.2 million (2008) auf $7.5 billion in 2012.

Gartner

Best-in-Class Organisationen erhöhen ihr Budget für mehr personalisiertes

Cross-selling, up-selling und Wiederholungskäufe in 2010

Aberdeen

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About SDL

Publically traded on London Stock Exchange

50 offices across 30 countries

Nearly 700 customers in 5 continents

12+ years of WCM experience

Highest Analyst rating for WCM

24/7 Support Centers in Netherlands, Belgium,

US and Japan

ENGAGE

CONNECT

Web Content Management

eCommerce

Structured Content

Language Services

Language Technologies

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ÄRA Web 1.0 ?

Erstellen

Managen

Veröffentlichen

Content

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Heute:

Personalisierung & Konsistenz

Multi-Channel Touchpoints

Kundenverhalten

Communities

CRM Analytics Document

Output Mgmt

Search

WCM Archiving

DAM

Applications

Kundenerfahrung

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Visitor Aware Interaction

Ambient KnowledgeGather InformationLeverage Eco SystemUtilize in all channels

Visitor Aware InteractionBringt alles zusammen:

Visitor Intelligence GatewayAmbient Data Framework

CRM

Behavior

Social

Environment

Geo locationTransactions

Any 3rd party

Your Ecosystem

CRM System Support System Analytics System

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Maintenance als SchlüsselfaktorAutomatisierte Personalisierung bringt Effizienz in Zeit

Effo

rt

Eff

ort

No. of personalized pages

No. of personalized pagesCopyright © 2010 SDL, Inc

Page basedsystems

+340%

Productivity

+569%

Productivity10 x

Faster timeto market

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Toys R Us Counts On

Maximize Promotions

“We automatically select the best items to display on all our pages. Saving us the manual labor we now use our time to fine tune our rising success.”

INCREASED:

Cross Sales + 250%

Same Customer Sales + 25%

Conversion + 40%

Leading International Toy Reseller

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Die Grundlagen Effizienz des Contents

Globalization/Localization

Re-use assetsInherit applicationsMulti-Channel LocalizationEnd to End Translation

WCMPersonali-sierung

Video

Websites

Micro sites

Printed Collateral

E-mailMobile

Apps

Social networks

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Kontaktdaten

Simone Zahn | Business Development Executive D/A/CH | SDL | Web Content Management Solutions | (t) +49 711 78060 287 | (m) +49 176 320 21073 | email: szahn@sdl.com | www.sdl.com

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Everywhere, Anytime, Any Channel

Relevancy Driven Conversion

Engage The Audience

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Emirates Maximizes Conversion Globally with SDL

80 Web Sites including :

Chinese, Japanese and Arabic (*double-byte characters)

15 Different Brands

Accelerated Time to Market Simultaneously across multiple brands and channels

Maximized Cross-Sell

Automated Promotions based on unfulfilled capacity

“Our WCM efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications”

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KLM – Royal Dutch AirlinesDrives Customer Engagement with SDL

Central Brand Control But Local Flexibility

Speed To Market

Low Cost Per ChannelSignificant Cost Reductions

Maximizing Campaigns

“We only need to develop our campaigns and promotions once”

“We roll-out marketing campaigns

and sales promotions to more than

sixty countries – in the local

language – in just a few days”

15Gilbane Research 2009

HP reduced content globalization costs by $100 million over 5 years –140+ Billion page views per year

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“ We needed to develop more than 30 regional multilingual sites …SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’

Mike Simon, Senior VP Corporate Communications , Emirates Group

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Christoph Oberli VP eCommerce & Interactive Mandarin Oriental Hotel Group

“The number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.”

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“We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days”

Alexander Mul, E-marketing Director at KLM