What is digital all about?DMC 11 takeouts
January, 2011. KYIV, UKRAINE. Based on GRAPE’s DMC 11.
Digital is frank
Digital is measurable
Digital is complex
“Trust your guts”
Tricks & cheating pay back.But the same way genuine staff works.
OLD SPICE. SMELL LIKE A MAN, MAN
Please click here to visit the page with the video-‐case.
Owned media
Earned media
Paid media
Cove
rage
Control and ubiquitous social buzz are inverse.
Value & TrustControl
Nobody waits for your message
$ x x
Idea ExecutionMedia
Attention
You can buy people’s eye-‐balls but their hearts you can only earn.
You can buy people’s eye-‐balls but their hearts you can only earn.
Engagement Engagement
So the goal is to:
Make people happier
“What you give is what you get”
Utility
Education
Entertainment
Storytelling Value
People are responsive only to Wii FM -‐ What’s in it For Me
EDUCATION & ENTERTAINMENT
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UTILITY
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Elaborate each step of user experience.
Be obsessed with your clients.
TARGET. VIDEO GAME ADVISOR
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Content is the king
Idea is the king
Execution is the king
You can create magic anywhere...or better everywhere at the same time)
Idea is the king
Please click here to visit the page with the video-‐case.
Execution is the king
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Execution is the king
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Idea + Execution
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And finally...
“You won’t win a championship with a bad forward, bad goal-‐keeper of even a bad doctor”
Collaboration & integration of all the parties are vital prerequisites for success.
Cooperation
Generosity
Thoroughness
Passion
Efforts Happy people
Grateful people=
Yeah, yeah, we know, Captain Obvious helped us.)
Take Care!Contact us:
Vladimir SmirnovUX director
+38 067 961 96 [email protected]
Victor Dubrovin Business Development Director
+38 067 292 00 [email protected]
Special thanks to GRAPE for the great event!
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